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ANALYSIS OF THE STRATEGY FOR DEVELOPING MSMES OF BANANA CHIPS FOOD SUPPLY CHAIN Yusnita, Reni; Tanjung, Selvira Wardani; Aisyah, Siti
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 1 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia play a fairly strategic role in the nation's economy. With one of the considerable potentials in the banana chip MSME center, it can be an opportunity in a business carried out by utilizing the supply chain. The supply chain in a business is very important to implement, where the availability and distribution of existing goods will greatly affect the sustainability of a business being run. This study aims to analyze the supply chain development strategy of banana chip food MSMEs by using an interactive model data analysis developed by Miles & Huberman. The results revealed that the supply chain development strategy of MSMEs in banana chip food includes product development, inventory, distribution and marketing, as well as consumers. Hence, an alternative supply chain model can be developed from the analysis of channel development and wider marketing distribution to dominate the existing market share in order to achieve the goals of a business run by a banana chip entrepreneur.

LEADERSHIP MANAGEMENT STRATEGIES AND ORGANIZATIONAL CHANGE Yusnita, Reni
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 1 No. 3 (2022): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v1i3.195

This study aims to determine the leadership and change management procedures in an organization. The type of research conducted is a literature study, which aims to collect books and data and other written information related to the discussion of the problem under study. Sources of data from books, magazines and articles. Data collection was carried out using a literature search method using primary legal materials and secondary legal materials. Legal materials will be investigated and analyzed using the approach used in this investigation to answer legal questions in this investigation. The findings reveal that the process of driving change which can begin by taking action to accelerate future change. The process followed by leading the change, drive the change, as well as strike a balance between progression and stability, and raising the level of satisfaction of the staff. Leaders of procedural change are expected to take the initiative when confronted with problems and impediments to promote growth, and have strategies to drive change. To ensure the success of change implementation, the following steps are necessary: 1) setting an annual objective; 2) developing a policy; 3) allocating resources; 4) managing conflicts; 5) establishing an appropriate framework for procedural changes; 6) Find ways to manage people's aversion to change; 7) The establishment of a culture that welcomes and encourages change processes; 8) The nature of the connection between procedural and performance-based rewards; and 9) The role of human resources in the process of putting change procedures into effect.

Hubungan Kualitas Layanan dan Kepuasan Pelanggan dalam Menjaga Loyalitas Pelanggan Lion Parcel Mirza, Muhammad Raffi; Yusnita, Reni; Anwar, Chairil
Nusantara Entrepreneurship and Management Review Vol. 2 No. 2 (2024): Nusantara Entrepreneurship and Management Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/nemr.v2i2.1431

Jasa pengiriman saat ini sedang naik daun, seiring dengan peralihan pasar dunia ke e-commerce yang membuat para pengusaha membutuhkan jasa pengiriman untuk mendistribusikan barangnya. Oleh karena itu, Jasa pengiriman Lion Parcel Pos Sekardangan menjadi salah satu distributor e-commers. Agar reputasi Lion Parcel Pos Sekardangan tetap terjaga, peneliti melakukan penelitian untuk membuktikan dampak layanan dan kepuasan pelanggan terhadap loyalitas pelanggan terhadap lion parcel pos Sekardangan. Pada penelitian ini, peneliti menggunakan metode kuantitatif dengan alat kuisioner. Temuan penelitian yang diperoleh menunjukkan mutu pelayanan dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan pada jasa pengiriman lion parcel pos Sekardangan. Delivery services are currently on the rise, along with the shift of the world market to e-commerce which makes entrepreneurs need delivery services to distribute their goods. Therefore, Lion Parcel Pos Sekardangan delivery services are one of the e-commerce distributors. To maintain the reputation of Lion Parcel Pos Sekardangan, researchers conducted a study to prove the impact of service and customer satisfaction on customer loyalty to Lion Parcel Pos Sekardangan. In this study, researchers used a quantitative method with a questionnaire tool. The research findings obtained showed that service quality and customer satisfaction had a positive and significant effect on customer loyalty to the Lion Parcel Pos Sekardangan delivery service.

Analisis Posisi Keuangan PT. Unilever Pada Industri Produk Rumah Tangga Periode 2019-2021 Dharma, Budi; Tanjung, Selvira Wardani; Yusnita, Reni
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 3, No 2: 2022
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v3i2.3665

The purpose of this research is to conduct an analysis process on the financial performance of PT Unilever Indonesia, Tbk during the period 2019-2021 which is assessed based on the ratio of solvency, liquidity, activity, and profitability, by applying several financial ratio techniques. In terms of liquidity ratios, debt-to-assets and capital ratios, as well as its activities, this company is classified as â€œnot goodâ€, because the average value generated in the last three years is below the average of other companies in general. While the total asset turnover ratio shows a value that is classified as "good", because it is above the company's standard value in general. The profitability ratio, which consists of the ratio of return on assets and the ratio of return on equity, is in the category of "good" financial performance, while when viewed from the net profit margin, it is classified in the category of "poor" financial performance compared to the company's industry average in general.

SOSIALISASI PEMBUATAN COOKIES BERBAHAN DASAR SINGKONG UNTUK MENINGKATKAN POTENSI UMKM DI ERA DIGITAL BERBASIS WEB DI DESA GUNUNG SELAMAT Julyanti, Eva; Lubis, Rizky Lubis Ramadhan Hasan; Yusnita, Reni; Yani, Riska
JURNAL PKM IKA BINA EN PABOLO Vol 5, No 1: PENGABDIAN KEPADA MASYARAKAT | JANUARI 2025
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ikabinaenpabolo.v5i1.6586

Pembuatan cookies berbahan dasar singkong di Desa Gunung Selamat bertujuan untuk meningkatkan potensi usaha mikro, kecil, dan menengah (UMKM) di era digital. Singkong, sebagai bahan pangan lokal yang melimpah, dipilih karena ketersediaannya yang meluas serta nilai gizi yang baik. Penelitian ini melibatkan proses pembuatan cookies dari singkong, mulai dari pemilihan bahan baku, proses produksi, hingga pengemasan. Untuk memperluas jangkauan pasar, strategi pemasaran berbasis web diterapkan. Platform digital seperti situs web dan media sosial digunakan untuk mempromosikan produk serta mencantumkan informasi kontak yang terhubung dengan Google Maps, memudahkan konsumen menghubungi atau mengunjungi lokasi secara langsung. Hasil dari implementasi ini menunjukkan adanya peningkatan penjualan dan visibilitas produk, serta memberikan dampak positif terhadap pertumbuhan ekonomi lokal. Penelitian ini menyimpulkan bahwa inovasi produk berbahan dasar lokal yang dipadukan dengan strategi pemasaran digital dapat memberdayakan UMKM dan mendorong perkembangan ekonomi di desa.Keywords: UMKM, Era Digital, Cookies, Singkong, Pemasaran Digita

Strategi Pengelolaan Kepemimpinan dan Perubahan Organisasi Yusnita, Reni; Aslami, Nuri
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 2 (2022)
Publisher : CV. Lafadz Jaya

This study aims to determine the leadership and change management prosedures in an organization. The type of research conducted is a literature study, which aims to collect books and data and other written information related to the discussion of the problem under study. Sources of data from books, magazines and articles. Data collection was carried out using a literature search method using primary legal materials and secondary legal materials. Legal materials will be investigated and analyzed using the approach used in this investigation to answer legal questions in this investigation. The research results of prosedures to lead change are 1) accelerating change in the future, 2) leading the vortex of change, 3) taking steps to lead change, 4) change and sustainability) to increase employee satisfaction. Prosedures for implementing change for successful change include 1) annual goals, 2) guidelines, 3) resource allocation, 4) competitive management, 5) structural coordination with change prosedures, and 6) Management resistance, 7) creating a culture that support change strategy, 8) Linking performance with reward strategy 9) Considering human resources in implementing change strategy.

Pemberdayaan Masyarakat untuk Mewujudkan Lingkungan Asri melalui Program Pengabdian Masyarakat Skala RT Arief, Ferry Khusnil; Nirwana, Rofiqoh; Asri, Dwi Nandini Novi; A’yunin, Qurrota; Yusnita, Reni; Rahmatullah, Aliefano
Nusantara Community Empowerment Review Vol. 3 No. 2 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/87em1f14

Kegiatan pendampingan dan pemberdayaan di lingkungan masyarakat sebagai bentuk pengabdian mahasiswa diterapkan dalam penelitian ini pada skala lokal di RT 22 RW 10, Desa Pepe, Kecamatan Sedati, Kabupaten Sidoarjo, Jawa Timur. Melalui berbagai kegiatan berbasis partisipasi warga, program ini bertujuan untuk menciptakan lingkungan yang hijau dan asri. Salah satu kegiatan utamanya adalah pembuatan lampu hias estetis dan pembibitan tanaman, yang tidak hanya memperindah lingkungan tetapi juga mendukung upaya peningkatan kualitas lingkungan RT 22. Hasil dari program ini diharapkan dapat menjadi contoh praktik baik bagi RT lain dalam menciptakan lingkungan yang bersih, hijau, dan estetis, serta mendorong kesadaran masyarakat terhadap pentingnya pelestarian lingkungan.Mentoring and empowerment activities in the community as a form of student service are applied in this study on a local scale in RT 22 RW 10, Pepe Village, Sedati District, Sidoarjo Regency, East Java. Through various community participation-based activities, this program aims to create a green and beautiful environment. One of the main activities is the creation of aesthetic decorative lights and plant nurseries, which not only beautify the environment but also support efforts to improve the quality of the environment in RT 22. The results of this program are expected to be an example of good practice for other RTs in creating a clean, green, and aesthetic environment, as well as encouraging public awareness of the importance of environmental conservation.

Hubungan Kualitas Layanan dan Kepuasan Pelanggan dalam Menjaga Loyalitas Pelanggan Lion Parcel Mirza, Muhammad Raffi; Yusnita, Reni; Anwar, Chairil
Nusantara Entrepreneurship and Management Review Vol. 2 No. 2 (2024): Nusantara Entrepreneurship and Management Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/nemr.v2i2.1431

Jasa pengiriman saat ini sedang naik daun, seiring dengan peralihan pasar dunia ke e-commerce yang membuat para pengusaha membutuhkan jasa pengiriman untuk mendistribusikan barangnya. Oleh karena itu, Jasa pengiriman Lion Parcel Pos Sekardangan menjadi salah satu distributor e-commers. Agar reputasi Lion Parcel Pos Sekardangan tetap terjaga, peneliti melakukan penelitian untuk membuktikan dampak layanan dan kepuasan pelanggan terhadap loyalitas pelanggan terhadap lion parcel pos Sekardangan. Pada penelitian ini, peneliti menggunakan metode kuantitatif dengan alat kuisioner. Temuan penelitian yang diperoleh menunjukkan mutu pelayanan dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan pada jasa pengiriman lion parcel pos Sekardangan. Delivery services are currently on the rise, along with the shift of the world market to e-commerce which makes entrepreneurs need delivery services to distribute their goods. Therefore, Lion Parcel Pos Sekardangan delivery services are one of the e-commerce distributors. To maintain the reputation of Lion Parcel Pos Sekardangan, researchers conducted a study to prove the impact of service and customer satisfaction on customer loyalty to Lion Parcel Pos Sekardangan. In this study, researchers used a quantitative method with a questionnaire tool. The research findings obtained showed that service quality and customer satisfaction had a positive and significant effect on customer loyalty to the Lion Parcel Pos Sekardangan delivery service.

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