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All Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan
Miftahul Jannah, Selfie
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Arts Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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STRATEGI EMPLOYEE BRANDING PULLMAN CIAWI VIMALA HILLS MELALUI KAMPANYE #DIVERSITYFORALL Rinaldi, Aldi; Miftahul Jannah, Selfie
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 3 No. 6 (2024): May
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v3i6.2057

Abstract

This research aims to investigate and analyze the Employee Branding strategy that Pullman Ciawi Vimala Hills implemented through the #DiversityforALL campaign. Employee Branding has become increasingly crucial in today's business world as it directly impacts a company's image and ability to attract high-quality prospective employees. In this context, the #DiversityforALL campaign was chosen as the research focus to explore how Pullman Ciawi Vimala Hills specifically leverages the concept of diversity as a core value in building and strengthening the brand image of their employees. The research methodology involves content analysis of the campaign, in-depth interviews with the HR management of Pullman Ciawi Vimala Hills, and surveys involving employee participation. The analysis results indicate that the Employee Branding strategy implemented through the #DiversityforALL campaign has created an inclusive and appealing corporate image for potential employees.
KONVERGENSI NUSANTARA TV DALAM MENGEMBANGKAN MEDIA DIGITAL Falasifah, Falasifah; Rinaldi, Aldi; Widyaya, Ismoko; Miftahul Jannah, Selfie
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 3 No. 7 (2024): June
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v3i7.2217

Abstract

The Indonesian media industry has experienced rapid growth, with numerous new television stations emerging. Nusantara TV, as one of these new entrants, faces significant challenges in competing with well-established television stations. The rise of digital media has shifted viewer preferences, with many individuals opting to consume content on platforms like YouTube and social media. In this digital age, the concept of media convergence is vital. Convergence refers to the integration of various media platforms to achieve a common goal. To remain relevant and competitive, Nusantara TV must embrace this concept. This study employs a qualitative descriptive method, focusing on Nusantara TV's social media platforms, including YouTube and Instagram, as well as its special events. Data was collected through interviews, observations, and documentation. Nusantara TV has successfully leveraged YouTube and Instagram to create a more interactive and responsive platform for its audience. Additionally, the television station has organized special events, such as Pesona Nusantara, to promote its brand and engage with its audience. In conclusion, Nusantara TV's convergence with social media and the organization of special events have significantly expanded its audience reach, enhanced interaction with viewers, and generated additional revenue.
Co-Authors Falasifah, Falasifah Rinaldi, Aldi Widyaya, Ismoko