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All Journal Jurnal Pengabdian Masyarakat Waradin Jurnal Riset Manajemen dan Ekonomi Nian Tana Sikka: Jurnal Ilmiah Mahasiswa
Ira Veronika Girsang
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengabdian Mahasiswa UPR Melalui Pengolahan Puding Buah sebagai Solusi Mengatasi Stunting di Desa Samba Danum Ira Veronika Girsang; Duwi Tahlia Saputri; Reyssa Aurora Carolina; Mia Natalia; Muhammad Gustianda; Lina Wati; Ermita Pebriasi; Rindiyani Rindiyani; Melcy Melcy; Ilham Ilham; Rhyan Japarmen Bagas Kara; Kevin Keegan; Pedrick Pransvito Januar Febriantory; Ellydia Ludang
Jurnal Pengabdian Masyarakat Waradin Vol. 4 No. 3 (2024): Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v4i3.365

Abstract

Kuliah Kerja Nyata Tematik 2024 is an annual event at the University of Palangka Raya, where students are allowed to serve society especially people who live in the village, and experience real-life situations while applying their knowledge in KKN’s Programs to give real solutions for society. One of the KKN groups from the University of Palangka Raya assigned to Samba Danum Village, Central Katingan subdistrict found that Samba Danum village needs a solution to overcome stunting in children. Producing Fruit pudding with high-quality ingredients it is hoped to overcome stunting in Samba Danum village.
Kajian Strategis UMKM Kuliner Di Era Modern Di Kota Palangkaraya Nanda Putri Qumayroh; Ira Veronika Girsang; Anita Anita; Rut Donda Damayanti L.B; Yulisia Nurike Manik; Benius Benius
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 3 (2024): Juli : JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i3.1924

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the Indonesian economy, contributing to job creation and economic growth. However, MSMEs often face various challenges, including intense competition, limited access to capital, and a lack of knowledge about marketing strategies and product diversification.This study aims to analyze the marketing strategies and product diversification implemented by four MSMEs in Indonesia: Paman Pentol (meatball seller), Lavaria Home (takoyaki and mozzarella corndog seller), goguma ppang (seller of bread made from sweet potato), and Es Doger (ice doger seller). This research uses a qualitative descriptive method with data collection techniques through interviews and observations, and documentation. The research findings indicate that the four MSMEs implement various marketing strategies and product diversification to increase sales and reach a wider market. Common marketing strategies include promotion through social media, discounts and attractive offers, and participation in local events. Product diversification undertaken by MSMEs includes developing new menus, offering combo packages, and selling products online. This study provides several important findings and recommendations for MSMEs. The key findings suggest that effective marketing strategies and product diversification can help MSMEs enhance their competitiveness and sustainability in the digital era. The main recommendations for MSMEs are to continuously innovate and adapt to market trends, improve product and service quality, and utilize digital technology to reach a wider customer base.
Analisis Faktor-Faktor Yang Mempengaruhi Indeks Prestasi Kumulatif (IPK) Mahasiswa/i Jurusan Ekonomi Pembangunan FEB Universitas Palangka Raya Ira Veronika Girsang; Kristi Damayanti.G; Junita Perangin-angin; Yuliana Yuliana; Diana Rezi Lumbantoruan; Rahman Rahman; Alfin Rabil Awalam; Hairun Nisa; Dicky Perwira Ompusunggu
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 2 No. 3 (2024): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v1i1.298

Abstract

The purpose of this study is to see the factors that have the most influence on student GPA such as learning at home, the quality of teaching on campus, and the organisations they join. This study uses a type of quantitative research with a descriptive approach, with multiple regression analysis. The classical assumption test passed the test. Result: The variable number of organisations followed, the amount of campus teaching, and the amount of study at home together contributed 69.2% to the student's cumulative grade point average, the remaining 30.8% was influenced by other factors outside the model. The three independent variables simultaneously have a significant effect on the cumulative grade point average based on the F test. In the t test, the variables of learning at home and teaching on campus play a positive and significant role in improving student academic achievement as measured by GPA, while the number of organisations followed has no significant effect with a negative relationship.
Co-Authors Alfin Rabil Awalam Anita Anita Benius Benius Diana Rezi Lumbantoruan Dicky Perwira Ompusunggu Duwi Tahlia Saputri Ellydia Ludang Ermita Pebriasi Hairun Nisa Ilham Ilham Junita Perangin-angin Kevin Keegan Kristi Damayanti.G Lina Wati Melcy Melcy Mia Natalia Muhammad Gustianda Nanda Putri Qumayroh Pedrick Pransvito Januar Febriantory Rahman Rahman Reyssa Aurora Carolina Rhyan Japarmen Bagas Kara Rindiyani Rindiyani Rut Donda Damayanti L.B Yuliana Yuliana Yulisia Nurike Manik