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All Journal MANAJEMEN Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Riset Manajemen dan Ekonomi Jurnal Riset Ekonomi dan Akuntansi Jurnal Manajemen Pariwisata dan Perhotelan
Fidia Chairany Sitorus
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Bantuan Langsung Tunai (BLT) Terhadap Kesehatan Masyarakat Dan Perilaku Sosial Di Kelurahan Siantar Simarimbun Fidia Chairany Sitorus; Muzfirah Filzah; Elsa Dameria Naibaho; Faisal Alviandi Siadari; Fahri Irfarizki Siregar; Tomi Hermanto Damanik; Pawer D. Panjaitan
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 1 No. 3 (2023): JULI: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v1i3.332

Abstract

Direct Cash Assistance (BLT) is a government program that aims to reduce poverty and improve people's welfare. This program provides direct financial assistance to poor families in an effort to meet their basic needs. The purpose of this study was to examine the effect of BLT on public health and social behavior. The research method used in this study is a quantitative approach using survey data from respondents who have received BLT. The data collected included information about the health conditions of the respondents before and after receiving BLT, as well as changes in their social behavior. Statistical analysis was used to identify the relationship between BLT and health and social behavior. The results of this study indicate that the provision of BLT has a significant positive effect on public health. Respondents who received BLT reported increased access to health services, including access to medicines, medical care, and immunization. In addition, there have been improvements in health behaviors, such as better diets, better personal hygiene, and higher levels of physical activity. Apart from health, BLT also had a positive impact on people's social behavior. Respondents reported increases in participation in community activities, awareness of social issues, and involvement in social activities. This shows that acceptance of BLT not only affects individual health conditions, but also strengthens social bonds and community participation.
Upaya Pelestarian dan Pengembangan Wisata Edukasi Jabu Sihol Pematang Siantar Elsa Dameria Naibaho; Fahri Irfarizki Siregar; Fidia Chairany Sitorus; Julwandi Simarmata; Maya Anggreani Viollita Purba; Randa Wijaya; Valentino Girsang; Dian G Purba Tambak
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i1.2007

Abstract

Indonesia has many forms of society that differ from one another. And on the island of Sumatra, especially North Sumatra, there are several forms of society that still adhere to customs and culture very well in this era of globalization and modernity. One of them is the Education Village in North Sumatra Province, precisely in Pematang Siantar, namely, Jabu Sihol. Jabu Sihol Educational Village, apart from being a cultural village that still has cultural heritage, is also a tourist village that tourists can visit. Jabu Sihol is a project located in Pematangsiantar, in northern Sumatra, Indonesia. Jabu Sihol tourist village has interesting education for tourists, namely cultural education and cultivation education. This research aims to determine tourism education in the Jabu Sihol tourist village and to determine the development of education. The research method used was field research, observation and interviews with management. The results obtained from this research are that the Jabu Sihol tourist village has cultural tourism education in the form of Ulos weaving, learning Batak script, Batak dance, typical Tapanuli cuisine and cultivation education in the form of farming, fish cultivation and ABF maggots. The educational development carried out is the development of cultural education and cultivation education.
Pengaruh Dana Desa Terhadap Tingkat Kemiskinan di Kabupaten Deli Serdang Sumatera Utara Fidia Chairany Sitorus; Darwin Damanik
Jurnal Riset Ekonomi dan Akuntansi Vol. 1 No. 2 (2023): June : JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.716 KB) | DOI: 10.54066/jrea-itb.v1i2.275

Abstract

This study aims to see how the influence of the realization of village funds on the poverty rate in Deli Serdang Regency. The sample in this study is 2022, using a combination of cross-sectional data and time series data. The results showed that village funds had an effect on the poverty rate of 18.8%. There is a simultaneous influence between the independent variable and the dependent variable and vice versa. However, between these two variables the poverty rate variable is greater than the poverty rate in Deli Serdang Regency. This can be seen from the results of the tests that have been carried out.
DAMPAK USAHA TEH JUMA TERHADAP PERKEMBANGAN EKONOMI MASYARAKAT SARIMATONDANG Fidia Chairany Sitorus; Muzfirah Filzah; Elsa Dameria Naibaho; Faisal Alviandi Siadari; Fahri Irfarizki Siregar; Tomi Hermanto Damanik; Dian G. Purba Tambak
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 3 (2023): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v2i3.1905

Abstract

Usaha teh memiliki dampak yang signifikan terhadap perekonomian masyarakat. Minuman teh telah menjadi bagian integral dari budaya dan kehidupan sehari-hari banyak negara di seluruh dunia. Penelitian ini bertujuan untuk menyelidiki dampak usaha teh terhadap perekonomian masyarakat, baik dari segi penciptaan lapangan kerja, peningkatan pendapatan, hingga kontribusi pada pertumbuhan ekonomi. Penelitian ini menggunakan pendekatan kualitatif dan data dikumpulkan melalui wawancara dengan pemangku kepentingan terkait usaha teh, analisis data sekunder, dan tinjauan literatur. Hasil penelitian menunjukkan dampak positif usaha teh terhadap perekonomian masyarakat, yang dapat dijelaskan sebagai berikut: Penciptaan lapangan kerja: Usaha teh melibatkan sektor perkebunan, pengolahan, distribusi, dan penjualan teh. Semua tahap ini membutuhkan tenaga kerja, yang menciptakan peluang kerja bagi masyarakat setempat. Selain itu, sektor pariwisata yang terkait dengan kebun teh juga memberikan peluang kerja tambahan. Peningkatan pendapatan: Usaha teh memberikan peluang bagi petani teh dan pekerja di sektor terkait untuk meningkatkan pendapatan mereka. Petani teh dapat memperoleh penghasilan yang lebih baik melalui peningkatan produktivitas, penggunaan teknologi pertanian modern, dan akses ke pasar yang lebih luas. Para pekerja di sektor pengolahan dan distribusi teh juga mendapatkan manfaat serupa.
PERAN SOSIAL MEDIA INSTAGRAM SEBAGAI MEDIA KOMUNIKASI BISNIS DALAM PENINGKATAN PENJUALAN UMKM VOI CHURROS DI KOTA PEMATANGSIANTAR Fidia Chairany Sitorus; Elsa Dameria Naibaho; Muzfirah Filzah; Fahri Irfarizki Siregar; Dian G Purba Tambak
MANAJEMEN Vol. 4 No. 2 (2024): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v4i2.840

Abstract

This study aims to analyze the role of Instagram as a business communication medium in increasing the sales of VOI Churros, an MSME in Pematangsiantar City. The findings reveal that VOI Churros effectively utilizes Instagram features such as feeds, Reels, Stories, Highlights, collaborations with micro-influencers, and Instagram Insights. These strategies enhance brand visibility, expand audience reach, and foster strong customer interactions. Engaging visual content and creative promotions successfully attract consumer interest, while analytical tools optimize marketing campaigns. The use of Instagram has proven to positively impact sales, with up to a 20% increase in certain promotional campaigns. Moreover, seamless communication with customers through this platform builds loyalty and expands the market reach, even beyond Pematangsiantar. The effectiveness of this strategy is not solely determined by the platform itself but also supported by the quality of products and services provided. This study concludes that Instagram is an efficient marketing tool for VOI Churros to reach a wider market, improve customer engagement, and significantly drive sales growth. Consistent and well-planned strategies are crucial to maintaining this success in the future.
Co-Authors Damanik, Darwin Dian G Purba Tambak Dian G. Purba Tambak Elsa Dameria Naibaho Fahri Irfarizki Siregar Faisal Alviandi Siadari Julwandi Simarmata Maya Anggreani Viollita Purba Muzfirah Filzah Pawer Darasa Panjaitan Randa Wijaya Tomi Hermanto Damanik Valentino Girsang