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All Journal MANAJEMEN Jurnal Manajemen Pariwisata dan Perhotelan
Dian G Purba Tambak
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Upaya Pelestarian dan Pengembangan Wisata Edukasi Jabu Sihol Pematang Siantar Elsa Dameria Naibaho; Fahri Irfarizki Siregar; Fidia Chairany Sitorus; Julwandi Simarmata; Maya Anggreani Viollita Purba; Randa Wijaya; Valentino Girsang; Dian G Purba Tambak
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i1.2007

Abstract

Indonesia has many forms of society that differ from one another. And on the island of Sumatra, especially North Sumatra, there are several forms of society that still adhere to customs and culture very well in this era of globalization and modernity. One of them is the Education Village in North Sumatra Province, precisely in Pematang Siantar, namely, Jabu Sihol. Jabu Sihol Educational Village, apart from being a cultural village that still has cultural heritage, is also a tourist village that tourists can visit. Jabu Sihol is a project located in Pematangsiantar, in northern Sumatra, Indonesia. Jabu Sihol tourist village has interesting education for tourists, namely cultural education and cultivation education. This research aims to determine tourism education in the Jabu Sihol tourist village and to determine the development of education. The research method used was field research, observation and interviews with management. The results obtained from this research are that the Jabu Sihol tourist village has cultural tourism education in the form of Ulos weaving, learning Batak script, Batak dance, typical Tapanuli cuisine and cultivation education in the form of farming, fish cultivation and ABF maggots. The educational development carried out is the development of cultural education and cultivation education.
PERAN SOSIAL MEDIA INSTAGRAM SEBAGAI MEDIA KOMUNIKASI BISNIS DALAM PENINGKATAN PENJUALAN UMKM VOI CHURROS DI KOTA PEMATANGSIANTAR Fidia Chairany Sitorus; Elsa Dameria Naibaho; Muzfirah Filzah; Fahri Irfarizki Siregar; Dian G Purba Tambak
MANAJEMEN Vol. 4 No. 2 (2024): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v4i2.840

Abstract

This study aims to analyze the role of Instagram as a business communication medium in increasing the sales of VOI Churros, an MSME in Pematangsiantar City. The findings reveal that VOI Churros effectively utilizes Instagram features such as feeds, Reels, Stories, Highlights, collaborations with micro-influencers, and Instagram Insights. These strategies enhance brand visibility, expand audience reach, and foster strong customer interactions. Engaging visual content and creative promotions successfully attract consumer interest, while analytical tools optimize marketing campaigns. The use of Instagram has proven to positively impact sales, with up to a 20% increase in certain promotional campaigns. Moreover, seamless communication with customers through this platform builds loyalty and expands the market reach, even beyond Pematangsiantar. The effectiveness of this strategy is not solely determined by the platform itself but also supported by the quality of products and services provided. This study concludes that Instagram is an efficient marketing tool for VOI Churros to reach a wider market, improve customer engagement, and significantly drive sales growth. Consistent and well-planned strategies are crucial to maintaining this success in the future.
Co-Authors Elsa Dameria Naibaho Fahri Irfarizki Siregar Fidia Chairany Sitorus Julwandi Simarmata Maya Anggreani Viollita Purba Muzfirah Filzah Randa Wijaya Valentino Girsang