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The Effect Of Person Organization Fit And Job Embeddingness On Organizational Citizenship Behavior At PLN Endri Haryati; Teguh Setiawan Wibowo; Agus Purbo Widodo
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1778

Abstract

Person–organization fit is commonly understood as the degree to which an organization’s values align with those held by individuals. This alignment is shaped not only by shared values, but also by similarities in personality and compatibility with colleagues. On the other hand, job embeddedness represents a comprehensive collection of factors that determine whether an employee remains in a role or decides to leave. Researchers typically evaluate this construct across three interrelated dimensions: fit, link, and sacrifice. Organizational Citizenship Behavior (OCB) belongs to the broader field of organizational behavior, focusing on discretionary actions that are neither explicitly defined nor formally rewarded. One way to view OCB sees it as extra-role performance—activities that fall outside the boundaries of the job description. Alternatively, it can be seen through a political or philosophical lens, framing OCB as akin to citizenship within an organization. In both interpretations, OCB reflects an employee’s personal convictions or perceptions of an unwritten psychological contract with the organization, motivating them to contribute beyond their formal duties.In this study, OCB is measured using a multifaceted set of indicators, including helping behavior, organizational compliance, sportsmanship, loyalty, individual initiative, social quality, and self-development. To explore how person–organization fit and job embeddedness influence OCB, we employed PLS (Partial Least Squares) path modeling using SmartPLS 3.0, yielding a comprehensive path diagram of the interrelationships among these variables. Our validity analysis revealed that all indicators for person–organization fit, job embeddedness, and OCB achieved factor loadings above 0.7, confirming their relevance in measuring each respective construct. Additionally, convergent validity was supported by AVE values exceeding 0.5 for all variables. Reliability assessments showed Cronbach’s Alpha scores above 0.6 and Composite Reliability values above 0.7, indicating stable and consistent measurement frameworks.Structural model results indicated that person–organization fit and job embeddedness together explained 15.3% of the variance in OCB (R² = 0.153), suggesting that the majority of variance is accounted for by other factors. Nevertheless, hypothesis testing confirmed that both person–organization fit and job embeddedness significantly influence OCB among PLN employees (p < 0.05), underscoring their important—but partial—role in predicting extra-role, citizenship behavior in organizational settings.
UMKM MARKETING STRATEGY IN THE ERA OF DIGITALIZATION Endri Haryati; Teguh Setiawan Wibowo; Agus Purbo Widodo
Jurnal Intelek Insan Cendikia Vol. 1 No. 5 (2024): JULI 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

UMKM are independent productive business units, carried out by individuals or business entities in all economic sectors. In principle, there is a distinction between Micro Enterprises (UM), Small Enterprises (UK), Medium Enterprises (UM), and Large Enterprises (UB). Media that is displayed online on the internet is called digital media or online media. Online media is broadly defined as any type of material, including text, images, video, and sound, that can only be accessed online The definition of marketing is in the social sphere and the second is in the managerial sphere. Based on the social definition, marketing is defined as a social process in which individuals and groups obtain what they need and what they want through the creation, offering and exchange of the value of the products and services they own freely with other people. Marketing digitalization is an effort to buy and sell goods or services owned by business owners. With the digitalization of marketing, it is hoped that the market for the goods or services they provide will become more widely known and have many interested people. Marketing digitalization is an effort to buy and sell goods or services owned by business owners. With the digitalization of marketing, it is hoped that the market for the goods or services they provide will become more widely known and have many interested people. Marketing strategy is an effort to market a product, be it goods or services, using certain plans and tactics so that the number of sales becomes higher. Digital marketing can simply be defined as an effort to achieve marketing goals through the application of technology and digital media. Digitalization is described as the use of digital technology to innovate business models and provide new value creation opportunities in the industrial ecosystem. Rapid business development in Indonesia has increased competition between business actors. Several things need to be considered so that the marketing process in UMKM runs well and efficiently, namely that you must pay attention to factors including Marketing Strategy, Integration of Knowledge Sources on Digital Platforms, Consumer Purchase Interest and Income in Digital Marketing, Use of Digital Platforms in UMKM Business, Development of External Understanding and Collaboration.
SME DEVELOPMENT STRATEGY AS THE FOUNDATION OF THE NATIONAL ECONOMY Teguh Setiawan Wibowo; Nurul Hidayati; Endri Haryati
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 3 (2024): JUNI - JULI 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

With the dynamic dynamics of the global economy, Indonesia as a developing country with a large population is facing challenges and emerging opportunities in managing the national economy. To anticipate this, the national economic foundation in Indonesia needs to be strengthened, especially the entrepreneurial factor, such as the development of SMEs. The aim of the research is to analyze the development strategies of SMEs as the foundation of the national economy. The research method used a qualitative method supported by literature studies (books, journals and the internet). The results are 5 strategies that can be implemented to develop SMEs as the foundation of the national economy, such as development strategy of SMEs in the free market sector, development strategy of SMEs in the role and government policy sector, development strategy of SMEs in the competitive human resources sector, development strategy of SMEs in the physical capital sector and strategic development of SMEs in the entrepreneurial sector. By implementing strategies in these sectors, SMEs will be able to become the backbone of the local economy, increasing employment opportunities for local communities, reducing unemployment rates and increasing the economic productivity of society in Indonesia as a whole