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All Journal Jurnal Riset Manajemen dan Ekonomi Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Ainul Qodri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Strategi Pemasaran Digital dan Payment Digital dalam Meningkatkan Penjualan Kebab Dara Cabang Lubuk Begalung Ainul Qodri; Lara Sulmi Riva; Ramdani Bayu Putra; Wulandari Oktavia
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 3 (2024): Juli : JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i3.2167

Abstract

This service activity aims to find out the application of digital marketing strategies and digital payments in increasing sales of Kebab Dara, Lubuk Begalung branch, Padang City, the obstacles faced by Kebab Dara in digital marketing and digital payments and the efforts made by Kebab Dara to increase sales of the products faced. In this activity we use detailed analysis using data collection techniques, observation and interviews. The results of this activity indicate that Kebab Dara is experiencing problems with declining sales. To overcome this, a digital marketing strategy is needed through social media such as Instagram, Facebook, TikTok and other social media and appropriate digital payments or qris so that sales can increase again in the future in an era of increasing numbers of competitors. After carrying out this research and observations, the marketing strategy carried out by Kebab Dara is a mix of digital marketing and digital payments.
Pengaruh Lingkungan Kerja dan Beban Kerja Terhadap Kinerja Karyawan Melalui Komitmen Organisasional Sebagai Variabel Intervening Pada Kantor Balai Kota Ainul Qodri; Dian Rista; Chintya Ones Charli; Lara Sulmi Riva; Wulandari Oktavia
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.256

Abstract

This research aims to determine the influence of the work environment and workload on employee performance through organizational commitment as an intervening variable at the Solok city hall office. This research includes causal associative research using a quantitative approach. The results of this research show that the work environment has a significant influence on employee performance, work workload has an influence on employee performance, work environment and workload have a positive and significant effect on employee performance.
Co-Authors Charli, Chintya Ones Dian Rista Lara Sulmi Riva Ramdani Bayu Putra Wulandari Oktavia