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All Journal Jurnal Riset Manajemen dan Ekonomi Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Ilmiah Manajemen dan Akuntansi
Kartini Istikomah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pengaruh Promosi, Kualitass Produk dan Persepsi Harga Terhadap Keputusan Pembelian Tepung Beras Rose Brand: Studi Kasus pada Konsumen Tepung Beras Rose Brand di DKI Jakarta Ghalib Al Aziz; Kartini Istikomah
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2373

Abstract

This research aims to determine the influence of promotion, product quality and price perception on purchasing decisions among consumers of Rosebrand Rice Flour in DKI Jakarta. Type of quantitative research. The population in this study is unknown. The sample used in this research was 97 respondents, with a direct to project sampling system method and using the lemeshow formula. In this research, the data was analyzed using the SPSS version 27 program and Microsoft Excel 2021. The research results showed that simultaneously promotion, product quality and price perception had a significant effect on purchasing decisions. Partially promotion has a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions, and partially price perception has a significant effect on purchasing decisions.
Pengaruh Kualitas Produk, Kualitas Layanan dan Social Media Marketing Terhadap Keputusan Pembelian: (Studi pada Konsumen Kopi Kenangan di Rc Veteran Jakarta Selatan) Riski Emylandi; Kartini Istikomah
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i3.322

Abstract

This study aims to determine the impact of product quality, service quality, and social media marketing (Instagram) on purchasing decisions for consumers of Kopi Kenangan RC Veteran (drive-thru). This research is quantitative in nature. The sample consists of 100 respondents, selected using a non-probability sampling method with accidental sampling and the Lemeshow formula. Data collection was conducted through a questionnaire using a Likert scale, and the data were processed using Microsoft Excel 2019 and SPSS Software version 22. The data analysis included validity and reliability tests, classical assumption tests, hypothesis testing, and multiple linear regression. The results of this study indicate that the variables of product quality, service quality, and social media marketing each have a positive effect on purchasing decisions. Additionally, product quality, service quality, and social media marketing collectively have a positive impact on purchasing decisions
PENGARUH WORD OF MOUTH, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSANPEMBELIAN: (Studi pada Warung Nasi Urang Sunda Khas Cianjur di Bumi Serpong Damai) Wulandari Wulandari; Kartini Istikomah
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 5 (2024): September : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/a3gkt147

Abstract

The rapid competition in the food and beverage industry is characterized by the number of companies engaged in fast food. This is due to the large number of food and beverage industries which make one the contributing factors in making purchasing decisions. The purpose of this study was to determine and examine the effect of word of mouth, price and product quality on purchasing decisions at Warung Nasi Uranng Sunda Khas Cianjur in Bumi Serpong Damai. The sample used in this study indicates that word of mouth has on influence on purchasing decisions, while price and product quality have a significant effect on purchasing decision.
PENGARUH PROMOSI, KUALITAS LAYANAN, DAN PERSEPSI HARGA TERHADAPKEPUASAN KONSUMEN: (Studi Pada Pengguna Layanan Goride Gojek di Tangerang Selatan) Cornelia Femitje Karundeng; Kartini Istikomah
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 5 (2024): September : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/ne7rsm16

Abstract

High competition in the online transportation industry is marked by the increasing number of companies engaged in online transportation services, one of which is Gojek. This quantitative study aims to determine the effect received by consumer satisfaction with promotion, service quality and price perceptions on goride services in South Tangerang. Data was collected through distributing questionnaires. The sample used was 97 respondents. Non-probability sampling technique with purposive sampling method was used as the sample determination. The results showed that promotion, service quality, and price perception had a significant effect on customer satisfaction.
PENGARUH CITRA MEREK, GAYA HIDUP, DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN: (Studi pada Pengguna Layanan Berlangganan Netflix di Jakarta Selatan) Dwifani Gusma Zamroni; Kartini Istikomah
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 5 (2024): September : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/8bfwp318

Abstract

Netflix is a video on demand application that provides various film entertainment. The purpose of this research is to determine the influence that purchasing decisions have on brand image, lifestyle and content marketing. A quantitative approach using the population of all Netflix subscription service users in South Jakarta is. The technique used is non-probability sampling because the population size is not known with certainty. Data was collected through distributing questionnaires. The sample used in this research was 97 respondents who were determined by purposive sampling using specified criteria. Data were analyzed using SPSS version 27 software. The research results showed that purchasing decisions were significantly influenced by brand image, lifestyle, and content marketing had a significant influence on purchasing decisions.
PENGARUH PROMOSI, KUALITASS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN TEPUNG BERAS ROSE BRAND (STUDI KASUS PADA KONSUMEN TEPUNG BERAS ROSE BRAND DI DKI JAKARTA) Al Aziz, Ghalib; Kartini Istikomah
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 2 No. 1 (2024): Oktober
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jmie.v2i1.1144

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Promosi, Kualitas Produk, dan Persepsi Harga terhadap Keputusan Pembelian pada konsumen Tepung Beras Rosebrand di DKI Jakarta. Jenis penelitian kuantitatif. Populasi dalam penelitian ini tidak diketahui. Sampel yang digunakan penelitian 97 Responden, dengan metode pengambilan sampel system direct to project dan menggunakan rumus lemeshow. Dalam penelitian ini data di analisis dengan perogram SPSS versi 27 serta Microsoft Excel 2021. Hasil penelitian menunjukkan bahwa secara simultan promosi, kualitas produk, dan persepsi harga berpengaruh signifikan terhadap keputusan pembelian. Secara parsial promosi berpengaruh signifikan terhadap keputusan pembelian, secara kualitas produk berpengaruh signifikan terhadap keputusan pembelian, dan secara parsial persepsi harga berpengaruh signifikan terhadap keputusan pembelian.
Co-Authors Al Aziz, Ghalib Cornelia Femitje Karundeng Dwifani Gusma Zamroni Ghalib Al Aziz Riski Emylandi Wulandari Wulandari