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All Journal Safari : Jurnal Pengabdian Masyarakat Indonesia International Journal of Social, Economic, and Business
Novenya Rahmadani
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Peran UI/UX Pada Layanan Aplikasi Mytelkomsel Terhadap Keputusan Pembelian dan Loyalitas Pelanggan Novenya Rahmadani; Siti Ning Fardida
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 3 (2024): Juli : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v4i3.1655

Abstract

The crucial role of good UI/UX design in a business environment is examined in this article for several reasons. Well-designed user interfaces and user experiences (UI/UX) can increase user satisfaction by making the interaction process simple and entertaining. Companies can also increase conversion rates. Moreover, a pleasant user experience lowers development and support expenses and increases customer loyalty. Excellent UI/UX design also helps a company stand out from the competition and improves its reputation. Investing in UI/UX is a strategic move that is essential to gaining and retaining a competitive edge in a competitive company climate. Specifically regarding the MyTelkomsel application, the research was conducted qualitatively using Qualitative and unstructured observation methods on aspects of the MyTelkomsel application. Specifically regarding the MyTelkomsel application, the research was conducted qualitatively using unstructured observation methods on the digital aspects of the MyTelkomsel application, which has been downloaded by more than 50 million users in Indonesia. Many MyTelkomsel users still complain about difficulties in using the application, which can result in decreased customer loyalty in subscribing to Telkomsel cards. Based on the research results, the conclusion that can be drawn is that positive user interfaces and user experiences (UI/UX) influence customer loyalty.
Implementation of the MARCO Application as a Digital Customer Relationship Management Strategy at PT Terminal Teluk Lamong Novenya Rahmadani; Acep Samsudin
International Journal of Social, Economic, and Business Vol. 2 No. 1 (2025): September 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1512/gh434c71

Abstract

This study aims to analyze the implementation of the MARCO application as a digital Customer Relationship Management (CRM) strategy to improve the business performance of PT Terminal Teluk Lamong. A descriptive qualitative approach was used, with data collection techniques including interviews, observation, documentation, and literature review. The research findings show that the MARCO application helps the company enhance operational efficiency, customer satisfaction and loyalty, as well as revenue growth. MARCO serves as a digital solution capable of systematically recording, monitoring, and following up on customer feedback. However, some challenges remain, such as the lack of system integration across internal units. This study concludes that MARCO plays a strategic role in supporting CRM and strengthening the business performance of a digitally-driven port company.
Co-Authors Acep Samsudin Siti Ning Fardida