Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Doktrin: Jurnal Dunia Ilmu Hukum dan Politik
Rizka Ari Agustin
Unknown Affiliation
Law, Crime, Criminology & Criminal Justice

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Hak Merek Terhadap Strategi Pemasaran Dan Diferensiasi Produk Di Indonesia Andini Permatasari; Rizka Ari Agustin; Dimas Aditya
Doktrin: Jurnal Dunia Ilmu Hukum dan Politik Vol. 2 No. 3 (2024): Juli : Jurnal Dunia Ilmu Hukum dan Politik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/doktrin.v2i3.3311

Abstract

In a business, there must be characteristics of each business actor so that legal protection can be given to the works they sell. Physically, the work or product must have a differentiator from the products of other business actors in order to avoid disputes. This literature article will examine the effect of trademark rights on marketing strategies and product differentiation in Indonesia. It will certainly provide results on the level of effectiveness of the marketing strategy by maximizing the concept of product differentiation. Therefore, of course it has factors that influence Trademark Rights on Marketing Strategy and Product Differentiation.
Co-Authors Andini Permatasari Dimas Aditya