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All Journal Journal of Business Management Education (JBME) Syntax Literate: Jurnal Ilmiah Indonesia
Sauki, Mohammad Irfan
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Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence of Security, Privacy, and Trust on the Interest in Using Cash on Delivery Payment Method for Online Purchases of Facial Cleansing Products in Jakarta Sauki, Mohammad Irfan; Lahindah, Laura
Journal of Business Management Education (JBME) Vol 9, No 2 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i2.74580

Abstract

The rapid advancement of technology has driven the growth of e-commerce businesses in Indonesia. This growth needs to be accompanied by improvements in customer service, one of which is offering a Cash on Delivery (COD) service. On e-commerce platforms, among the many products that can be transacted using COD are facial cleansing products. This study aims to determine the influence of security, privacy, and trust variables on the interest in using the COD payment method for facial cleansing products in Jakarta. The study employs a quantitative-associative method by distributing questionnaires to 124 respondents who have never used COD. The research uses the SEM-PLS method, conducting outer model tests such as validity and reliability and inner model tests. This study's results show a significant partial influence of security, privacy, and trust variables on customer interest in using the cash-on-delivery payment method. This research is expected to benefit business practitioners by focusing on the importance of shaping perceptions of security, privacy, and trust to encourage customers to use the COD payment method.
Pengaruh Keamanan, Privasi, dan Kepercayaan Terhadap Minat Menggunakan Metode Pembayaran Cash on Delivery pada Pembelian Produk Pembersih Wajah Secara Online di Jakarta Sauki, Mohammad Irfan
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i6.15409

Abstract

Kemajuan teknologi yang semakin pesat mendorong tumbuhnya bisnis ecommerece di Indonesia. Pertumbuhan ini perlu disertai dengan perbaikan layanan kepada konsumen. Salah satunya adalah dengan memberikan layanan COD. Pada platform ecommerece, diantara banyak produk yang dapat bertransaksi dengan COD adalah produk pembersih wajah. Penelitian ini bertujuan untuk mengetahui pengaruh variabel keamanan, privasi dan kepercayaan terhadap minat dalam menggunakan metode pembayaran COD pada produk pembersih wajah di Jakarta. Penelitian ini menggunakan metode kuantitatif-assosiatif dengan menyebarkan kuisioner terhadap 124 responden yang belum pernah menggunakan COD. Penelitian ini, menggunakan metode SEM-PLS dengan melakukan pengujian outer model berupa uji validity dan reliability serta pengujian inner model. Hasil dari penelitian ini menunjukkan secara parsial terdapat pengaruh signifikan antara variabel keamanan, privasi dan kepuasan terhadap minat pelanggan dalam menggunakan metode pembayaran cash on delivery. Penelitian ini diharapkan dapat memberikan manfaat terhadap pelaku bisnis tentang pentingnya membentuk persepsi keamanan, privasi dan kepercayaan untuk dapat mendorong pelanggan dalam menggunakan metode pembayaran COD.
Co-Authors Laura Lahindah, Laura