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All Journal JURNAL SAINS PEMASARAN INDONESIA Journal of Business Management Education (JBME) Syntax Literate: Jurnal Ilmiah Indonesia JURNAL MANAJEMEN BISNIS Majalah Ilmiah Bijak Community Engagement and Emergence Journal (CEEJ) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Dharma Bhakti Ekuitas Devotion: Journal of Research and Community Service International Journal of Social Service and Research Indo-MathEdu Intellectuals Journal International Journal of Science and Society (IJSOC) Indonesian Journal of Multidisciplinary Science Jurnal Locus Penelitian dan Pengabdian Jurnal Sosial dan Sains Enrichment: Journal of Multidisciplinary Research and Development Journal of Management, Economic, and Accounting Maneggio
Laura Lahindah, Laura
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Aerospace Engineering Humanities Astronomy Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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ANALISA DAN USULAN STRATEGI PEMASARAN DENGAN METODE QSPM (STUDI KASUS PADA UMKM DI BANDUNG : PAKAN IKAN WARINGIN BANDUNG) Caroline, Caroline; Lahindah, Laura
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 16, No 2 (2017): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (115.2 KB) | DOI: 10.14710/jspi.v16i2.86-102

Abstract

AbstrakSektor perikanan di Indonesia dapat dijadikan sebagai salah satu sumber bagi pertumbuhan ekonomi nasional. Saat ini pasokan ikan di Indonesia berasal dari perikanan budidaya (FAO, 2005). Keberhasilan produksi perikanan budidaya ikan sangat dipengaruhi oleh ketersediaan pakan ikan. PD Waringin merupakan produsen pakan ikan lokal yang berlokasi di Bandung yang sedang mengalami permasalahan dalam pemasaran. Penelitian dilakukan untuk mengusulkan alternatif strategi pemasaran PD Waringin. Data-data yang diperlukan diperoleh melalui wawancara mendalam kepada pemilik dan menyebarkan kuisioner kepada konsumen. Data yang diperoleh kemudian dianalisis menggunakan kerangka Comprehensive Strategy Formulation Framework yang melibatkan perangkat analisis berupa matriks EFE, matriks IFE, matriks SWOT, dan matriks QSPM. Hasil analisis matriks QSPM menunjukkan bahwa strategi yang paling menarik adalah strategi SO (Strength-Opportunities), yaitu melakukan pengembangan produk, meningkatkan efisiensi, mengoptimalkan pertumbuhan dan penjualan serta meningkatkan produktivitas. Kata kunci : strategi pemasaran, Comprehensive Strategy FormulationFramework, pakan ikan
The Influence of Security, Privacy, and Trust on the Interest in Using Cash on Delivery Payment Method for Online Purchases of Facial Cleansing Products in Jakarta Sauki, Mohammad Irfan; Lahindah, Laura
Journal of Business Management Education (JBME) Vol 9, No 2 (2024)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jbme.v9i2.74580

Abstract

The rapid advancement of technology has driven the growth of e-commerce businesses in Indonesia. This growth needs to be accompanied by improvements in customer service, one of which is offering a Cash on Delivery (COD) service. On e-commerce platforms, among the many products that can be transacted using COD are facial cleansing products. This study aims to determine the influence of security, privacy, and trust variables on the interest in using the COD payment method for facial cleansing products in Jakarta. The study employs a quantitative-associative method by distributing questionnaires to 124 respondents who have never used COD. The research uses the SEM-PLS method, conducting outer model tests such as validity and reliability and inner model tests. This study's results show a significant partial influence of security, privacy, and trust variables on customer interest in using the cash-on-delivery payment method. This research is expected to benefit business practitioners by focusing on the importance of shaping perceptions of security, privacy, and trust to encourage customers to use the COD payment method.
THE INFLUENCE OF PRODUCT, PRICE, PLACE, PROMOTION, PEOPLE, PROCESS AND PHYSICAL EVIDENCE ON GENERAL PATIENT SATISFACTION IN THE INPATIENT UNIT OF THE ELIM HOSPITAL IN RANTEPAO, NORTH TORAJA REGENCY Wijaya, Adrian Benedict; Lahindah, Laura
International Journal of Social Service and Research Vol. 4 No. 7 (2024): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i7.865

Abstract

This study aims to analyze the influence of product, price, place, promotion, people, process and physical evidence on general patient satisfaction in the inpatient unit of Elim Rantepao Hospital, North Toraja Regency. The population of this study is 15,798 general patients, of which 375 were taken as samples. The results of the analysis showed that there was a significant influence of the dimensions of Product, Price, Place, Promotion, People, Process, and Physical Evidence on General Patient Satisfaction in the Inpatient Unit of the hospital. The analysis also showed that the 7P Marketing Mix variable of the people dimension had the most influence on patient satisfaction at the hospital with an Exp value (3,395). The chi square p-value test of 0.747 0.05 was used to test the significance value of the dimension of Place on the overall satisfaction of general patients. This study is expected to provide benefits and can provide input from hospitals to improve the quality of hospital services and marketing.
Designing a Promotion Strategy to Increase Online Sales Kismo, Heri; Lahindah, Laura
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.975

Abstract

This study aims to analyze the digital promotional strategies implemented by Batik Hafiyan to address the significant revenue decline caused by the COVID-19 pandemic, which led to an 80% decrease in sales in 2020. In response, Batik Hafiyan established online sales channels on platforms like Shopee, Tokopedia, Lazada, and WhatsApp. Using a qualitative research method, the study focuses on Shopee, a prominent marketplace in Indonesia with a predominantly female and fashion-oriented customer base, aligning with Batik Hafiyan's business model. Data analysis incorporates internal and external analyses, Porter’s Five Forces, SWOT matrix, and Business Model Canvas to assess value proposition and feasibility. The findings highlight the effectiveness of strategies like product discounts, Flash Sales, and targeted advertising in boosting visibility and customer engagement. The study provides practical implications for SMEs navigating e-commerce transitions, offering actionable insights into leveraging digital marketplaces for sustainable business growth amidst global challenges.
MARKETING STRATEGY DESIGN FOR CAGAK CIANJUR PRIMARY CLINIC TO INCREASE CAPITATION AND NON-CAPITATION REVENUE FROM BPJS-HEALTH Berutu, Kristiyanto; Lahindah, Laura
International Journal of Social Service and Research Vol. 4 No. 12 (2024): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i12.1142

Abstract

This study aims to analyze the internal and external conditions that affect the performance of Pratama Cagak Clinic and formulate effective marketing strategies to increase revenue from capitation and non-capitation services. This study adopts a qualitative method with a case study approach to delve into the factors that affect marketing in the clinic, including BPJS policies and local patient preferences. The results of this analysis are then mapped in SWOT and used to compile the TOWS Matrix and Quantitative Strategic Planning (QSPM) to prioritize strategies that can increase revenue and operational sustainability of clinic operations. The five force model approach is used to understand the factors affecting the health industry in Cianjur Regency, namely, the PESTEL and Porter's Five Forces frameworks. The objective of this study is to provide a comprehensive overview of the condition of the clinic based on external and internal analysis, as well as interviews with several heads of health centers and managers of the primary clinic. In addition, a structured strategy and focusing on continuous evaluation are implemented to increase general patient visits and the number of pregnant women participating in the BMJ-Kesehatan capitation scheme.
Peremajaan Warung Kelontong ke Arah Minimarket Modern dengan Melibatkan Teknologi Digital untuk Meningkatkan Penjualan pada Warung Chacha Tito, Anita Chrishanti Puteri; Lahindah, Laura
Jurnal Dharma Bhakti Ekuitas Vol. 9 No. 1 (2024): Jurnal Dharma Bhakti Ekuitas
Publisher : Universitas Ekuitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/p3m.v9i1.808

Abstract

The growing presence of convenience stores in residential areas has considerably affected the operations of grocery stores. Grocery stores that do not innovate, including through digitalization, find it challenging to survive, despite playing a crucial role in the resilience of the Indonesian economy. Warung Chacha is a grocery store located in Cimenyan sub-district, Bandung City, West Java, which has been in operation for 10 years. However, its performance has not met desired expectations. Despite increasing sales, the presence of modern convenience stores in residential areas has led to a decrease in sales. The goal of the initiative is to support and guide Warung Chacha in transforming the grocery store into a modern convenience store by incorporating digital technology to boost sales. This was implemented as a measure to compete with the expanding presence of modern retail. Support and guidance are provided through Forum Group Discussions (FGD), training and workshops in operational, financial, marketing, and visual merchandising fields, as well as visits to carpentry and interior design workshops. Within this program, Warung Chacha is guided in implementing a clean and organized store layout strategy, utilizing a Point of Sale (POS) system for transactions, establishing an Instagram account @warungchacha.ligar, and a Tokopedia account. Through this initiative, Warung Chacha's sales have seen an increase of approximately 29%, with daily turnover rising from around Rp 700,000 to approximately Rp 900,000. Keywords: Digital marketing, digitalization, modern retail, MSMES, operations. Abstrak Hadirnya minimarket secara masif di daerah perumahan masyarakat, memberikan dampak yang cukup signifikan terhadap operasional warung kelontong. Warung yang tidak melakukan inovasi, termasuk digitalisasi tentunya sulit untuk bertahan, padahal industri rumah tangga warung kelontong memegang peranan penting dalam ketahanan perekonomian Indonesia. Warung Chacha adalah salah satu industri rumah tangga warung kelontong yang berada di kecamatan Cimenyan Kota Bandung, Jawa Barat dan sudah beroperasi selama 10 tahun. Namun hingga kini, kinerja yang diperoleh belum sejalan dengan harapan yang diinginkan. Kendati ingin meningkatkan penjualan, hadirnya minimarket modern yang merambah ke daerah perumahan masyarakat, justru memberikan dampak penurunan penjualan. Tujuan kegiatan ini dilakukan untuk memberikan pendampingan dan pembinaan kepada Warung Chacha dalam melakukan peremajaan warung kelontong ke arah minimarket modern dengan melibatkan teknologi digital untuk meningkatkan penjualan. Hal ini dilaksanakan sebagai upaya untuk bertahan dalam menghadapi kehadiran ritel modern yang telah memperluas skala dan eksistensinya. Pendampingan dan pembinaan diberikan dalam bentuk Forum Group Discussion (FGD), training dan workshop dalam bidang operasional, keuangan, pemasaran, dan visual merchandising, serta kunjungan ke workshop pertukangan dan desain interior. Dalam pembinaan inipun, Warung Chacha didampingi untuk dapat mengimplementasikan strategi tata letak warung yang rapi dan bersih, memiliki sistem pencatatan menggunakan Point of Sales (POS), memiliki akun media sosial instagram @warungchacha.ligar, dan akun jualan di e-commerce yakni Tokopedia. Melalui pendampingan dan pembinaan ini, penjualan Warung Chacha dapat meningkat sekitar 29% dengan omzet semula ± Rp 700.000 per hari menjadi ± Rp 900.000 per hari. Kata Kunci: pemasaran digital, digitalisasi, ritel modern, UMKM, operasional.
The Effect of Technology Adoption and Service Quality on Patient Satisfaction (Case Study on Digital Dentistry Adoption at Densthetica Clinic West Sumatra) Fadlan, Muhammad; Lahindah, Laura
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.3748

Abstract

This study aims to analyze the effect of digital dentistry service adoption and service quality on patient satisfaction at Densthetica Clinic West Sumatra. With the development of technology, the application of digital services in the field of dentistry is becoming increasingly important to improve efficiency and service quality. This study uses a quantitative method with a survey approach to collect data from Densthetica Clinic patients. The questionnaire used consisted of questions regarding the adoption of digital dentistry services, service quality, and patient satisfaction. The results showed that the adoption of digital dentistry services and service quality had a significant effect on patient satisfaction. From the multiple linear regression analysis, it is known that both independent variables contribute positively to patient satisfaction, with service quality having a more dominant influence.
Comparing Agile Leadership and Transformational Leadership: A Literature Review on Leadership Effectiveness David, David; Lahindah, Laura; Eka, Muhammad; Usadani , Sih Ramping; Setiawaty, Susanti; Ramadhan, Deri
Maneggio Vol. 2 No. 2 (2025): Maneggio-Apr
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/zmawkx31

Abstract

In an increasingly complex business world, leadership plays a key role in determining organizational effectiveness. Agile Leadership and Transformational Leadership are two leadership approaches that have unique characteristics in managing change and achieving business goals. Agile Leadership emphasizes flexibility, rapid adaptation, and decentralized decision-making, making it suitable for dynamic environments such as the technology and startup industries. Meanwhile, Transformational Leadership is oriented towards long-term vision and gradual organizational cultural change with leaders as the main inspirators. Both approaches have their own advantages, but also face challenges in their implementation, such as cultural resistance in Agile Leadership and dependence on charismatic leaders in Transformational Leadership. This study uses a literature study method to compare the effectiveness of the two leadership models in various organizational contexts. The results of the analysis show that the combination of Agile Leadership and Transformational Leadership can create a balance between organizational agility and long-term stability. By understanding the advantages and limitations of each model, organizations can implement a more adaptive and innovation-oriented leadership strategy to face increasingly dynamic market changes.
Exploring The Interplay Of Organizational Commitment, Culture, And Job Satisfaction In Enhancing Employee Performance Wuryanto, Wuryanto; Lahindah, Laura
Majalah Ilmiah Bijak Vol. 22 No. 1: March 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i1.4581

Abstract

This study investigates the relationships among organizational culture, organizational commitment, work-life balance, and job satisfaction in Bank XYZ, encompassing employees across various regional offices in/         Indonesia. Utilizing a quantitative research design, a survey was conducted with 304 respondents, including top management and staff. According to the findings, the culture of an organisation has a substantial impact on the level of commitment that employees have to their organisation, which in turn leads to increased job satisfaction. In addition, it has been determined that a healthy balance between work and personal life is a significant component that has a beneficial impact on both organisational commitment and job satisfaction. The results suggest that fostering a strong organizational culture and implementing effective work-life balance initiatives can lead to increased employee satisfaction and engagement, ultimately benefiting organizational performance. In addition to providing useful advice for enhancing employee outcomes, this research makes a significant contribution to the understanding of the significance of these components in the banking industry.
Marketing Strategy of the Skul.Id Platform as a Digital Education Ecosystem in Increasing Telkomsel's Youth Market in the Bali Region Herywanto; Lahindah, Laura
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 9 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i9.1135

Abstract

The digital transformation in the education sector has driven the growth of various online learning platforms, including Skul.id. Despite offering innovative features, the adoption of Skul.id among students in Bali faces multiple challenges, such as low user engagement and competition from similar platforms. This study aims to analyze Skul.id's marketing strategy and its effectiveness in reaching the youth market of Telkomsel SIM card users in Bali. This research employs a qualitative descriptive approach, utilizing data collection techniques such as in-depth interviews, participatory observations, and document analysis. The research informants include Telkomsel's marketing team and Skul.id users, comprising students and educators in various schools across Bali. The findings indicate that Skul.id’s current marketing strategy has yet to fully optimize its potential in attracting students. Despite its integration with Telkomsel services, limitations in digital promotion efforts and a lack of product differentiation remain major obstacles. Additionally, user trust in the platform's effectiveness poses a significant challenge. The study concludes that the Marketing Mix 7P and STP strategy should be optimized by enhancing digital campaigns, strengthening collaborations with educational institutions, and reinforcing brand positioning to improve Skul.id's competitiveness in the digital education market.
Co-Authors Apriawan, Andry Berutu, Kristiyanto Caroline Caroline Colly, Yoan David David Eka, Muhammad Fadlan, Muhammad Farikhin, Akhmad Handoko, Marshell Timotius Herywanto Hidayati, Baiq Yuliani Johan, Rully Kahananto, Kahananto Kismo, Heri Kristianto, Muhammad Ari Fahlul Patrick, Sean Ramadhan, Deri Ramdhan, Sahid Mohamad Sari, Julia Permata Sauki, Mohammad Irfan Sebayang, Adry Van Mellyas Setiawaty, Susanti Sinaga, Erik Samola Syafriya, Indra Tito, Anita Chrishanti Puteri Tjeme, Bertholomeus Baghi Usadani , Sih Ramping Widiyanto, Bambang Wijaya, Adrian Benedict Wuryanto Wuryanto