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All Journal Jurnal Agribisnis Terpadu Leuit, Journal of Local Food Security
Setiawan, Johan
Jurusan Agribisnis, Fakultas Pertanian, Universitas Sultan Ageng Tirtayasa
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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MEKANISME POLA SALURAN PEMASARAN PUPUK UREA PT. PUPUK KUJANG (Studi Kasus di Gudang Lini III Kota Serang) Setiawan, Johan; Novianti, Putri
JURNAL AGRIBISNIS TERPADU Vol 10, No 2 (2017): Jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (69.117 KB)

Abstract

Sektor pertanian memegang peranan penting dalam pembangunan ekonomi sebagai salah satu negara agraris. Salah satu industri yang berperan dalam peningkatan pengembangan budidaya adalah industri pupuk. Tujuan penelitian ini adalah untuk menganalisa pola pemasaran saluran yang terjadi di PT. Pupuk Kujang Cikampek (Kasus di gudang Lini III Kota Serang) dan menganalisa pola saluran yang paling efisien dalam pemasaran di kawasan gudang Lini III Kota Serang. Metode penelitian adalah deskriptif. Lokasi penelitian yang ditentukan secara purposive berada di gudang Lini III Kota Serang dengan pertimbangan bahwa di Banten merupakan salah satu daerah penyerapan produk terbesar di PT. Pupuk Kujang. Teknik pengambilan sampel menggunakan metode snowball sampling. Metode analisis data yang digunakan dalam penelitian ini adalah analisis saluran pemasaran, analisis fungsi pemasaran, analisis struktur, pola saluran pemasaran, dan kebiasaan pemasaran serta analisis marjin pemasaran. Hasil penelitian menunjukkan bahwa ada 2 pola saluran pemasaran yang terjadi pada penjualan pupuk non-subsidi pupuk Urea (Nitrea) wilayah provinsi Banten. Pola saluran pertama via gudang Lini III Kota Serang - konsumen distributor - akhir. Sedangkan untuk pola pemasaran saluran via gudang Lini III Serang City - distributor - retailer atau stall - end consumer. Pola saluran pemasaran yang paling efisien adalah yang pertama karena memiliki rantai pemasaran terpendek dan margin pemasaran terkecil.
MEKANISME POLA SALURAN PEMASARAN PUPUK UREA PT. PUPUK KUJANG (Studi Kasus di Gudang Lini III Kota Serang) Setiawan, Johan; Novianti, Putri
JURNAL AGRIBISNIS TERPADU Vol 10, No 2 (2017)
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (69.117 KB)

Abstract

Agriculture sector hold important role in economy development as one of agrarian country. One of industry which role in increasing agrculture development is fertilizer industry. This research purpose is to analyze marketing channel patter which happen in PT. Kujang Cikampek fertilizer (A case in Lini III  warehouse Serang City) and analyze channel pattern which the most efficient in marketing at area Lini III warehouse Serang City. This research method is descriptive. Location research determined by purposive is in Lini III warehouse Serang City with consider that in Banten is one of absorbtion area of the biggest product in PT. Kujang fertilizer. Technique take of sample use snowball sampling method. Data analyze method use in this research is marketing channel analyzing, marketing function analyze, structure analyze, marketing channel pattern, and marketing habit also marketing margin analyze. The result of this research shows that there are 2 marketing channel patterns happened in fertilizer selling non-subsidy Urea fertilizer (Nitrea) Banten province area. First channel pattern via Lini III warehouse Serang City – distributor – end consumer. While for marketing channel pattern via Lini III warehouse Serang City – distributor – retailer or stall – end counsumer. The most efficient marketing channel pattern is first because has the shortest marketing chain and the smallest marketing margin.
ANALISIS ATRIBUT PRODUK TERHADAP SIKAP DAN KEPUASAN KONSUMEN ABON BANDENG SEBAGAI PRODUK OLAHAN DI KOTA SERANG Rumahorbo, Christine Theresia; Meutia, Meutia; Setiawan, Johan
Leuit (Journal of Local Food Security) Vol 2, No 1 (2021)
Publisher : Pusat Unggulan Iptek Ketahanan Pangan Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37818/leuit.v2i1.13806

Abstract

Penelitian ini bertujuan untuk mengetahui sikap konsumen dan kepuasan konsumen terhadap produk abon bandeng yang dihasilkan oleh UMKM Bilvie. Metode yang digunakan adalah deskriptif analisis dengan purposive sampling. Metode yang digunakan dalam penelitian ini adalah Multiattribute Fishbein, Importance Performance Analyze (IPA), dan Customer Satisfaction Index (CSI). Dalam menentukan sampel, peneliti menggunakan data kuesioner yang dibagikan kepada konsumen. Analisis data menggunakan bantuan SPSS 22. Dari hasil perhitungan terhadap 105 responden dan uji validitas dan reliabilitas terpenuhi. Hasil penelitian menyimpulkan bahwa hasil analisis Multi-atribut Fishbein menunjukkan bahwa nilai sikap (Ao) responden konsumen bandeng abon Bilvie di Kota Serang adalah 316,46 sehingga nilai tersebut terdapat pada interval Positif. Untuk hasil Importance Performance Analysis dapat diketahui bahwa dari 5 atribut produk tersebar di kuadran 2, kuadran 3, dan kuadran 4. Hasil Customer Satisfaction Index (CSI) menunjukkan bahwa responden sangat puas dengan atribut-atribut produk abon bandeng Bilvie dari perhitungan Kepuasan Pelanggan. Indeks tersebut menunjukkan bahwa nilai yang diperoleh adalah 81%, sehingga termasuk dalam interval sangat puas (80% - 100%).
MEKANISME POLA SALURAN PEMASARAN PUPUK UREA PT. PUPUK KUJANG (Studi Kasus di Gudang Lini III Kota Serang) Johan Setiawan
JURNAL AGRIBISNIS TERPADU Vol 10, No 2 (2017)
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.554 KB) | DOI: 10.33512/jat.v10i2.5075

Abstract

Agriculture sector hold important role in economy development as one of agrarian country. One of industry which role in increasing agrculture development is fertilizer industry. This research purpose is to analyze marketing channel patter which happen in PT. Kujang Cikampek fertilizer (A case in Lini III  warehouse Serang City) and analyze channel pattern which the most efficient in marketing at area Lini III warehouse Serang City. This research method is descriptive. Location research determined by purposive is in Lini III warehouse Serang City with consider that in Banten is one of absorbtion area of the biggest product in PT. Kujang fertilizer. Technique take of sample use snowball sampling method. Data analyze method use in this research is marketing channel analyzing, marketing function analyze, structure analyze, marketing channel pattern, and marketing habit also marketing margin analyze. The result of this research shows that there are 2 marketing channel patterns happened in fertilizer selling non-subsidy Urea fertilizer (Nitrea) Banten province area. First channel pattern via Lini III warehouse Serang City – distributor – end consumer. While for marketing channel pattern via Lini III warehouse Serang City – distributor – retailer or stall – end counsumer. The most efficient marketing channel pattern is first because has the shortest marketing chain and the smallest marketing margin.
Pengaruh Pemasaran Online dan Modal Kerja terhadap Pendapatan UMKM (Studi Kasus Umkm Olahan Hasil Pertanian di Kota Tangerang) Violina, Dhea; Sumantri, Ari Tresna; Mirajiani, Mirajiani; Setiawan, Johan
JURNAL AGRIBISNIS TERPADU Vol 18, No 1 (2025): Jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v18i1.33415

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are business entities carried out by groups, individuals, households, up to small business entities that meet the standards as micro businesses. The purpose of this study is to analyze the effect of online marketing and working capital partially and simultaneously on the income of MSMEs Processed Agricultural Products in Tangerang City. This study uses a quantitative method with primary and secondary data sources. The population in the study refers to agricultural product processing business actors in Tangerang City which are fostered by the Tangerang City Industry, Trade, Cooperatives and MSMEs Service. The sampling technique uses the Probability Sampling technique with the Simple Random Sampling method. The determination of the sample is calculated using the Slovin formula which obtained the results of 95 respondents. The data analysis technique in this study uses the multiple linear regression analysis method. Multiple linear analysis obtained that Online Marketing (X1) was 0.326 with a t-count value of 2.788 and t-table (Sig 0.05) and Working Capital (X2) was 0.281 with a t-count value of 2.454 and t-table (Sig 0.05). The results of the determination coefficient analysis (R²) were 0.131, meaning that 13.1% of the Online Marketing (X1) and Working Capital (X2) variables had a significant effect on the UMKM Income variable (Y), while the other 86.9% could be explained by other variables outside of this study. 
Co-Authors Ari Tresna Sumantri Meutia, Meutia Mirajiani, Mirajiani Novianti, Putri Rumahorbo, Christine Theresia Violina, Dhea