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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) CHANNEL: Jurnal Komunikasi
Hadi, Ezra Aurelia Glenia
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Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Iklan Obat Bebas Non Resep di Televisi Terhadap Perilaku Swamedikasi pada Penggunaan Obat Pereda Gejala Flu di Jawa Barat Hadi, Ezra Aurelia Glenia; Destiwati, Rita
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 2 (2024): APRIL-JUNE 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i2.1972

Abstract

Drug advertisements broadcast through television persuasively sell drug products by providing information about drugs and health so that the audience has interest and trust in choosing the drug product and then buying it to perform self-medication. Self-medication is a situation when a person uses medicines to treat diseases or symptoms that they recognize. The purpose of this study is to measure the effect of non-prescription over-the-counter drug advertisements aired on television with self-medication behavior on the use of non-prescription flu symptom relief drugs in West Java. The research method used is simple linear regression by testing normality, data determination test, and hypothesis testing. Significant results were obtained from testing the dependent and independent variables. The conclusion is that drug advertisements on television influence people in treating themselves, especially in handling flu symptoms. That way, advertising as a marketing communication medium for a drug company has succeeded in achieving the objectives and functions of the advertisement itself.
Attitude and Intention to Seek Mental Health Support Among Generation Z: Evaluating Instagram’s Role as a Mediator Hadi, Ezra Aurelia Glenia; Destiwati, Rita
CHANNEL: Jurnal Komunikasi Vol. 13 No. 1 (2025): CHANNEL: Jurnal Komunikasi 26th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v13i1.1339

Abstract

This study investigates the relationship between attitudes toward mental health and the intention to seek professional psychological support among Generation Z, with Instagram evaluated as a potential mediating variable. Drawing on the Theory of Planned Behavior (TPB), this research applies a quantitative, descriptive-correlational design involving 98 Indonesian respondents aged 15–24. The study employs Pearson correlation, validity and reliability tests, and mediation analysis using the Sobel test. Results reveal statistically significant positive relationships between attitude and intention (r = 0.442, p < 0.01), attitude and Instagram usage (r = 0.373, p < 0.01), and Instagram usage and intention (r = 0.436, p < 0.01). However, mediation analysis indicates that Instagram does not significantly mediate the relationship between attitude and intention (Z = 0.0734, p > 0.05). While Instagram is widely used by Generation Z for mental health-related content, this study finds that personal attitudes are more influential than platform engagement in shaping help-seeking intentions. The findings highlight the importance of enhancing mental health literacy and reducing stigma through both attitudinal and community-based interventions, with social media serving as a supportive—though not determining—channel. Future research should explore additional mediating factors such as social support, cultural norms, and mental health literacy across various digital platforms.
Co-Authors Rita Destiwati