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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)
Elyana, Korry
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

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Pengaruh Media Sosial Instagram Terhadap Perubahan Dalam Gaya Hidup Gen Z di Kota Tangerang Siregar, Delani; Aditya, Toddy; Purwanto, Eko; Elyana, Korry
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 3 (2024): JULY-SEPTEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i3.2060

Abstract

Instagram is a social media platform that has many users, mostly teenagers. Instagram is currently playing a role in changing the lifestyle of Generation Z, but it does not always have a positive impact because some users are negatively impacted. Instagram is changing the lifestyle of Generation Z. Change depends on everyone using Instagram. The research utilizes a quantitative method approach, applying techniques, SPSS version 24 software to analyze questionnaire data collected via Excel. Stages: Validity and Reliability Test, Regression Test, Correlation Test, Determination Test and t Test. The research results prove influencing factors such as visual communication, interaction relations, personalization, network relations, and information delivery. has a negative and positive correlation with lifestyle changes in gen z. 27 statements were shown to be valid and reliable because the table r value was greater than the calculated r value and reliability value. The r2 value in the coefficient of determination test is 25.9% indicating the digital media variable (Independent) on the lifestyle change variable of gen z. The research results show that factors have a big influence on changes in Gen Z's lifestyle, both positive and negative.
Co-Authors Eko Purwanto Siregar, Delani Toddy Aditya