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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)
Abimanyu, Fitra Anggito
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

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Peran Production Assistant News dalam Pengemasan Berita Harian YouTube Liputan 6 SCTV di PT Surya Citra Media Tbk Abimanyu, Fitra Anggito; Melano, Fiqie Lavani
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 4 (2024): OCTOBER-DECEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i4.2357

Abstract

This study addresses the decreasing interest in traditional television viewing, prompting Liputan 6 SCTV to utilize YouTube as an information dissemination platform. The role of Production Assistant News is critical in creating engaging content to enhance audience engagement on the Liputan 6 SCTV YouTube channel. The objective of this study is to explore how Production Assistant News contributes to increasing audience interaction and engagement. Using a descriptive qualitative research method, data were collected through observations, interviews, documentation, and literature reviews. The findings reveal that Production Assistant News plays a significant role in producing compelling Video on Demand (VOD) content, which leads to increased public preference for Liputan 6 SCTV as an information source. The successful implementation of this role is evidenced by a notable rise in subscribers, viewers, likes, and engagement metrics, as recorded by YouTube Studio.
Co-Authors Fiqie Lavani Melano