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All Journal MEDIALOG: Jurnal Ilmu Komunikasi DIALEKTIKA Jurnal Ilmiah Dinamika Sosial Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) AJAD : Jurnal Pengabdian kepada Masyarakat eProceedings of Management Bengawan :Jurnal Pengabdian Masyarakat JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara
Fiqie Lavani Melano
Universitas Telkom
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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REPRESENTASI TOLERANSI KEBERAGAMAN UMAT BERAGAMA DALAM FILM GOOGLE NGULIK RAMADHAN-SATU DALAM KITA (ANALISIS SEMIOTIKA JOHN FISKE) Fiqie Lavani Melano; Freddy Yusanto
Dialektika Vol 6 No 1 (2019): Vol.6 No.1 (2019) Maret
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia is an archipelagic country full of wealth and diversity of cultures, races, ethnic groups, beliefs, religions, and many others. Although full of cultural diversity, Indonesia remains one according to its slogan, Bhineka Tunggal Ika which means "though different but still one". Seeing through the phenomenon that occurs at this time, Indonesia, which has six religions that had functioned as a unifying not infrequently become an element of conflict. Some religious people feel that their religion is the most correct, the most kind and the most acceptable, with that thought followed by the ego of each individual, then there is a conflict between religious people. Researchers are interested in how religious diversity values and tolerance are represented in the movie Google Ngulik Ramadhan - Satu Dalam Kita. With the current phenomenon, researchers feel the audience needs to apply the values of tolerance to life. This study uses a qualitative approach by using semiotics analysis to analyze the object under study. The data analysis technique is based on John Fiske's theory of "The Codes of Television". From the results of this study can be concluded that the researchers analyze that there is an ideology behind this mini drama. In the movie Google Ngulik Ramadan - One In We pluralism seen trying to be represented by Rudi Soedjarwo as a director. Pluralism is how sincerity in every human being to accept the diversity that exists.
Peran Humas dalam Pengelolaan Konten Harian Instagram @infobsdtol di PT Bintaro Serpong Damai Leny Pramedia Widyanigrum; Idola Perdini Putri; Fiqie Lavani Melano
MEDIALOG: Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2023): Medialog: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi FISIP UM Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/medialog.v6i2.3260

Abstract

Tol BSD yang menghubungkan Pondok Aren–Serpong di wilayah Tangerang Selatan mengalami permasalahan dalam operasional. Sebagai solusi, Tol BSD memaksimalkan peran Humas dalam pemberian informasi melalui konten media sosial Instagram. Penulis hadir dalam membatu peran Humas untuk menjalankan fungsi tersebut melalui beberapa kegiatan seperti pembuatan social media plan, tapping konten, editing konten, copywriting, evaluasi dan revisi, uploading, dan analisis. Perancangan karya ini menggunakan beberapa teori antara lain komunikasi, komunikasi massa, public relation / humas, media sosial, Instagram, konten, dan produksi konten. Data primer yang digunakan dalam perancangan karya ini didapatkan melalui observasi, wawancara, dan dokumentasi. Sedangkan untuk data sekunder penulis melakukan studi ilmiah. Melalui kegiatan tersebut Humas PT BSD mampu menghasilkan sebuah konten yang baik sehingga dapat menjadi media komunikasi dan pemecah masalah antara institusi dan pengguna jalan. Keberhasilan Humas PT BSD dalam menjadi media komunikasi dan pemecah masalah juga didukung dengan data terkait analisis konten yang sudah dipublikasi berupa pengikut, jangkauan, interaksi, dan engagement yang seluruhnya mengalami kenaikan serta hasil survey kepuasan pelanggan 2022 yang menyatakan puas terhadap peran Humas.
Implementasi Pengelolaan Iklan dalam Karnaval SCTV (Pada Tayangan Commercial Break Produk Bejo Jahe Merah) Amanda, Sylvia; Arifputri, Aiza Nabilla; Wijaksono, Dimas Satrio; Melano, Fiqie Lavani
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 3 (2024): JULY-SEPTEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i3.2184

Abstract

Television is the main medium for conveying marketing messages to the public. Managing advertisements during commercial breaks is very important to increase the attractiveness of the message to be conveyed to the audience. Through the SCTV Carnaval program, it has become one of the routine programs held every year with high appeal in the community. Therefore, commercial breaks are needed to support the SCTV Carnaval program. Through the work design “Implementation of Advertising Management in the SCTV Carnaval (On Commercial Break Bejo Jahe Merah Product)”. The author implements commercial break Bejo Jahe Merah based execute message style Armstrong & Kotler (2022) including a slice of life, lifestyle, mood or image, personality symbol, scientific evidence, and testimonial evidence for creating actual commercial break. Dara obtained from observations at the workplace, company documents, and literature studies. The result of this work design shows that the implementation of this theory can improve the quality of message execution in more up-to-date commercial break Bejo Jahe Merah.
Strategi Konten Marketing Innovation Day dalam Meningkatkan Engagement Pada Media Sosial Tiktok Putri, Tiara Imani Dirachma; Melano, Fiqie Lavani; Wijaksono, Dimas Satrio; Arifputri, Aiza Nabila
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 3 (2024): JULY-SEPTEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i3.2185

Abstract

Innovation Day was founded in 2016 as a forum for Telkom employees to share knowledge. In the TikTok account @innovationday there is an engagement target that must be achieved every month. In September there was no significant increase in engagement. The factors behind the lack of engagement are the lack of intensity in uploading content and the absence of an editorial plan on TikTok @innovationday. Therefore, the author intends to increase engagement on TikTok Innovation Day social media. The data collection method for designing TikTok social media comes from the author's observations, analysis and existing data. The theories used to discuss strategies for increasing TikTok Innovation Day social media engagement are the theories of Mass Communication, Marketing Communication, Content Marketing, Engagement, Social Media, TikTok, Content and Content Production. Innovation Day achieved a significant increase in engagement rates on the TikTok platform of 14.5%. The content marketing strategy implemented on TikTok Innovation Day was able to create a strong attraction and stimulate a positive response from the audience.
Interaksi @Batamliciouz Melalui Instastory Sebagai Perantara Terciptanya Electronic Word Of Mouth Ananda, Fawnia; Pamungkas, Indra Novianto Adibayu; Melano, Fiqie Lavani
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 3 (2024): JULY-SEPTEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i3.2186

Abstract

Influencer phenomenon Profession on Instagram is increasingly popular, especially in the culinary business sector, where each Influencer definitely has unique and different characteristics in communicating a product/brand to create E-WOM. The obstacles that arise come from the Influencer himself regarding how he can form good interactions with the audience so that he can create E-WOM based on Symbolic Interaction Theory with three important concepts Mind, Self, Society while the content created does not contain the Be Remarkable principle regarding Angle Process Creativity. The method used is a descriptive qualitative research method with an interpretive approach. Informant research is based on Exponential Non-Discriminatory Snowball Sampling, where one source provides several references for the researcher to explore until the information and data are deemed sufficient. The results of this research found that @Batamliciouz succeeded in promoting Kembang Ayu Café through InstaStory by combining Mind, Self, Society and the principles of Be Remarkable, Be Relevant, Be Reasonable, Be Repeatable. Even though creative challenges arise, success is achieved by the interactions carried out by @Batamliciouz through conveying clear information (Mind), a positive image (Self), and content that invites Topicality (Society) thus contributing positively to creating Electronic Word of Mouth.
Peran Production Assistant News dalam Pengemasan Berita Harian YouTube Liputan 6 SCTV di PT Surya Citra Media Tbk Abimanyu, Fitra Anggito; Melano, Fiqie Lavani
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 4 (2024): OCTOBER-DECEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i4.2357

Abstract

This study addresses the decreasing interest in traditional television viewing, prompting Liputan 6 SCTV to utilize YouTube as an information dissemination platform. The role of Production Assistant News is critical in creating engaging content to enhance audience engagement on the Liputan 6 SCTV YouTube channel. The objective of this study is to explore how Production Assistant News contributes to increasing audience interaction and engagement. Using a descriptive qualitative research method, data were collected through observations, interviews, documentation, and literature reviews. The findings reveal that Production Assistant News plays a significant role in producing compelling Video on Demand (VOD) content, which leads to increased public preference for Liputan 6 SCTV as an information source. The successful implementation of this role is evidenced by a notable rise in subscribers, viewers, likes, and engagement metrics, as recorded by YouTube Studio.
Pelatihan Street Photography Sebagai Konten Promosi Pariwisata Pada Siswa Smk Pariwisata Pradana, Yoka; Melano, Fiqie Lavani; Pramesthi, Jasmine Alya; Malva, Syahira; Abigael, Jesicca Christin; Helmansyah, Muhammad Harsya
Bengawan : Jurnal Pengabdian Masyarakat Vol 4 No 2 (2024): Desember
Publisher : Politeknik Indonusa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46808/jurnal_bengawan.v4i2.169

Abstract

Street Photography adalah jenis foto yang dapat dijadikan sebagai konten promosi pariwisata. Pariwisata merupakan sektor yang memiliki peran penting dalam perekonomian Indonesia, terutama dalam menciptakan peluang kerja bagi masyarakat lokal. Namun, pengembangan potensi pariwisata seringkali terhambat oleh kurangnya keterampilan profesional yang dimiliki oleh sumber daya manusia di daerah tujuan wisata. Salah satu keterampilan yang esensial di dalam mempromosikan pariwisata adalah fotografi. Fotografi tidak hanya berfungsi sebagai dokumentasi, tetapi juga sebagai sarana efektif untuk menarik minat wisatawan melalui visualisasi keindahan alam, budaya, dan fasilitas wisata yang ada. Pengabdian masyarakat ini bertujuan untuk memberikan pelatihan street fotografi kepada siswa SMKN 9 Jurusan Pariwisata, dengan fokus meningkatkan pengetahuan dan skill teknik Street Photography. Kegiatan ini berisi pelatihan yang meliputi teori dasar Street Photography, teknik pengambilan gambar dan editing foto dalam Street Photography sebagai media promosi pariwisata. Hasil kegiatan PkM ini memperlihatkan mampu meningkatkan pengetahuan siswa tentang teknik dasar fotografi dan meningkatkan skil dalam memproduksi foto dengan tema Street Photography.
Pelatihan Fotografi Produk bagi Pelaku UMKM di Kelurahan Baros, Kecamatan Cimahi Tengah Wijaksono, Dimas Satrio; Nuraeni, Reni; Yusanto, Freddy; Melano, Fiqie Lavani; Pramitha, Jalesita Putri
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2025): APRIL 2025
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v5i1.450

Abstract

Product photography training for MSMEs in Baros Village, Central Cimahi, aims to improve the visual and digital skills of business owners in marketing their products. This activity was carried out through three main stages: pre-production, production, and post-production. In the pre-production stage, material preparation, consultation with MSME players, and provision of tools were carried out. The production stage includes theory delivery, hands-on practice, and evaluation of photography skills. Meanwhile, the post-production stage focused on documentation, publication of results, and assessment to ensure the sustainability impact of the training. The results of the training showed a significant improvement in participants' ability to take quality product photos, which supported product branding and promotion through digital platforms. The program also helped reduce MSMEs' dependence on external services, thus optimizing their operational budget. With improved digital literacy, MSME players are able to reach a wider market, strengthen competitiveness, and support local economic inclusion.
Implementasi Strategi Branding Melalui Pengembangan Konten Edukatif Dalam Program Worth To Know di Detikcom Welyani, Weny; Melano, Fiqie Lavani
eProceedings of Management Vol. 12 No. 3 (2025): Juni 2025
Publisher : eProceedings of Management

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Abstract

Program Worth to Know yang diinisiasi oleh Detikcom bertujuan meningkatkan literasi publik melalui konten edukatifyang menarik dan berbasis fakta. Dalam persaingan media online yang semakin ketat, banyak audiens masih mengenalDetikcom hanya sebagai penyedia berita, padahal platform ini telah mengembangkan konten edukatif untukmemperluas jangkauan dan meningkatkan keterlibatan pengguna. Oleh karena itu, diperlukan strategi branding yangtepat agar Detikcom membangun citra sebagai media yang tidak hanya cepat dalam menyampaikan berita tetapi jugamemiliki nilai edukatif yang kuat. Tantangan utama program ini adalah mengimplementasikan strategi branding secaraefektif melalui pengembangan konten edukatif guna memperkuat identitas dan kredibilitas Detikcom. Tugas akhir inibertujuan merancang strategi branding dengan menekankan konsep kreatif serta efektivitas konten dalam menarikperhatian audiens. Metode yang digunakan mencakup observasi, wawancara, dan analisis konten. Penulisan inimenggunakan teori Brand Expression dari Sicco Van Gelder untuk menganalisis elemen branding seperti brandpositioning, brand identity, dan brand personality. Hasilnya menunjukkan bahwa storytelling, visual menarik, dan datafaktual efektif meningkatkan engagement, memperkuat brand awareness, serta membentuk persepsi positif terhadapDetikcom. Konsistensi pesan, kesesuaian tema dengan preferensi audiens, serta format interaktif berkontribusi dalammeningkatkan kredibilitas dan retensi audiens. Kata Kunci: Strategi Branding, Konten Edukatif, Detikcom, Brand Expression, Media Online
Membangun Media Pembelajaran Guru: Penerapan Komunikasi Visual Dan Sinematografi Dalam Produksi Video Platform Merdeka Mengajar Kemendikbudristek Shabir, Hanif Abdullah; Melano, Fiqie Lavani
eProceedings of Management Vol. 12 No. 3 (2025): Juni 2025
Publisher : eProceedings of Management

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Abstract

Pendidikan di Indonesia menghadapi tantangan dalam meningkatkan kualitas dan pemerataan akses, terutama di eradigital. Penelitian ini yang berjudul <Membangun Media Pembelajaran Guru: Penerapan Komunikasi Visual DanSinematografi Dalam Produksi Video Platform Merdeka Mengajar Kemendikbudristek=, bertujuan merancang videopembelajaran berbasis digital untuk mendukung implementasi Kurikulum Merdeka, dengan menerapkan prinsipKomunikasi Visual dan konsep 5C Sinematografi. Metodologi yang digunakan meliputi observasi, wawancaramendalam dengan guru sekolah dasar, dan studi dokumentasi. Proses produksi terdiri dari tiga tahap: pra-produksi,produksi, dan pasca-produksi, dengan fokus pada elemen sinematografi seperti komposisi, close-up, dan color gradinguntuk meningkatkan kualitas estetika dan efektivitas narasi. Hasil penelitian berupa video edukasi interaktif berjudul<Menggunakan dan Mengolah Asesmen Formatif,= yang dirancang untuk membantu guru memahami dan menerapkanasesmen formatif. Video ini diharapkan dapat memotivasi guru dalam menggunakan teknologi pembelajaran digital,sekaligus menjadi sumber daya inovatif yang mendukung Kurikulum Merdeka. Penelitian ini memberikan kontribusidalam mengintegrasikan teknologi digital dengan strategi pembelajaran modern, sehingga relevan dengan kebutuhanpendidikan di abad ke-21. Kata Kunci: Komunikasi Visual, 5C Sinematografi, Literasi Digital, Pendidikan, Video Edukasi.
Co-Authors Abigael, Jesicca Christin Abimanyu, Fitra Anggito ADRIO KUSMAREZA ADIM Aiza Nabila Arifputri Aiza Nabilla Arifputri Al Ghofiqi, Muhammad Rizieq Alfarisi, Abdullah Azhar Amal, Zahrotul Amanda, Sylvia Ananda, Fawnia Andhika, Rhenald Fahmi Dimas Satrio Wijaksono Fahri, Farhan Fahrudin, Irfan Azis Freddy Yusanto Helmansyah, Muhammad Harsya Idola Perdini Putri Indra Novianto Adibayu Pamungkas Islamy, Alifian Diaz Jasmine Alya Pramesthi Leny Pramedia Widyanigrum Malva, Syahira Muhammad Azzam Nisa Nurmauliddiana Abdullah Oki Achmad Ismail Pramitha, Jalesita Putri Pratama, Zaidan Rizqullah Dirgantara Putri, Tiara Imani Dirachma Ramadhan, Rafid Dhiyaulhaq Reni Nuraeni, Reni Rianto, Adita Martarizky Rizkiana, Neva Chairunnisa Sahdia, Kemas Akbar Shabir, Hanif Abdullah Welyani, Weny Yoka Pradana