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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Communication & Social Media
Rahmanda, Rafli
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

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Strategi Humas TVRI Sumatera Utara dalam Pengelolaan Aplikasi Instagram Untuk Meningkatkan Citra Positif Pada Masyarakat di Sumatera Utara Rahmanda, Rafli; Simamora, Irma Yusriana
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 3 (2024): JULY-SEPTEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i3.2693

Abstract

Social media has become an important platform for broadcasting institutions such as TVRI North Sumatra to strengthen their positive image in the eyes of the public. In this context, managing the Instagram application has become a significant strategy in achieving this goal. This research aims to determine the Public Relations strategy of TVRI North Sumatra in utilizing the Instagram application to increase a positive image among the people of North Sumatra. By using a descriptive qualitative approach method. The results of this research reveal that they have adopted various strategies to increase their positive image through the Instagram application. The strategy includes a focus on quality content such as informative and engaging TV program trailers, interviews and coverage of events. This strategy involves creating content that is informative, interesting, and relevant to the interests of the people of North Sumatra, as well as active interaction with followers through comments, direct messages, and live broadcasts.
Model Komunikasi Ruang Literasi dalam Meningkatkan Minat Baca di Kalangan Mahasiswa UINSU Medan Salsabila, Adinda; Aulia, Fadlan; Rahmanda, Rafli; Natasha, Putri Aulia; Khairani, Unnaisah
Communication & Social Media Vol. 2 No. 1 (2022)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (684.642 KB) | DOI: 10.57251/csm.v2i1.455

Abstract

Reading is a crucial skill that any student must incorporate into their daily routine. By engaging in reading, you can get new knowledge, and you can increase your level of concern for your social well-being through reading. But at State Islamic University of Nort Sumatera, particularly among the Student, the reading program is rather erratic. Compared to reading a book, student more frequently uses the internet to search for educational information and materials. This suggests that at UINSU, bias is not yet a way of life, and bias among UINSU women is more persistently expressed in their viewing of television programs and dramatic readings on gaming console. Because of this, Literasi room had to reappear in order to provide the student with renewed inspiration to read. It is anticipated that this Literal Component will be an effective solution to address the issue of Minat Baca in the student community.
Co-Authors Aulia, Fadlan Khairani, Unnaisah Natasha, Putri Aulia Salsabila, Adinda Simamora, Irma Yusriana