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All Journal OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Jurnal Media Teknik dan Sistem Industri JGEN : Jurnal Pengabdian Kepada Masyarakat
Muslimah, Tsaqofi Bintang
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Penguatan Citra Merek : Meningkatkan Dampak Merek Usaha (Studi Kasus: UMKM Sidayu) Negoro, Yanuar Pandu; Dahda, Said Salim; Muslimah, Tsaqofi Bintang; Yadani, Dhidu Usrin
JGEN : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2024): JGEN : Jurnal Pengabdian Kepada Masyarakat, Juni 2024
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/jgen.v2i1.329

Abstract

Usaha Mikro, Kecil dan Menengah (UMKM) adalah salah satu sektor penting dalam perekonomian Indonesia, oleh sebab itu perlu dilakukan pengembangan secara serius dan mendalam terkait bagaimana UMKM dapat berkembang dan berkelanjutan guna memberikan manfaat yang sangat positif bagi perekonomian dan kesejahteraan pelaku UMKM. Pembekalan ilmu pengetahuan dan ketrampilan untuk para pelaku usaha UMKM perlu dilakukan secara berkala dan berkelanjutan guna menambah wawasan terkait bagaimana perkembangan zaman, kondisi persaingan dan perubahan perilaku konsumen. Pada pengabdian ini akan dijelaskan mengenai pentingnya memiliki citra merek yang kuat. Proses tersebut meliputi mengidentifikasi, melakukan analisis, melakukan evaluasi, mengendalikan dan meningkatkan citra merek. Pelatihan ini dimaksudkan agar dapat membantu berkembangnya UMKM serta dapat memberikan kemudahan bagi pengelola UMKM dalam menjalankan usahanya untuk mengelola usaha secara baik. Selain itu dapat menjadikan implementasi bagi pelaku UMKM untuk meperhatikan merek usaha meraka agar dapat ditingkatkan dan lebih dikenal oleh masyarakat yang lebih luas. Dari peningkatan kekuatan merek yang lebih kuat dan baik, maka permintaan usaha semakin baik, dan berdampak pada peningkatan pendapatan.
Forecasting demand for frozen whole blocks of swanggi fish at PT. Hatni using a comparison of winter and decomposition methods Muslimah, Tsaqofi Bintang; Hidayat, Hidayat; Negoro, Yanuar Pandu
Operations Excellence: Journal of Applied Industrial Engineering Vol. 16, No. 3 (2024): OE November 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/oe.2024.v16.i3.121

Abstract

PT. HATNI specializes in the export of frozen fish, particularly Swanggi (Priacanthus tayenus) and Kuniran fish. This study focuses on Swanggi fish due to its higher demand in the export market. Swanggi fish, a species of ray-finned marine fish, is characterized by blackish spots, large eyes, and a pink coloration, belonging to the family Priacanthidae. The objective of this research is to identify an effective forecasting method for estimating future export demand for frozen whole Swanggi fish, enabling the company to optimize its production and supply chain planning. Using 2023 data with evident seasonal patterns, trends, and seasonality, the study compares the Winter Multiplicative method and the Decomposition method. Through trial and error, the Winter Multiplicative method was identified as the most accurate, with parameters of α = 0.9, β = 0.1, and γ = 0.9. This method yielded the lowest error values: MAD of 1,602, MSD of 9,161,073, and MAPE of 3%. These results provide PT. HATNI with a reliable forecasting tool to meet future market demand effectively.
Evaluasi Pemasaran Berbasis 4P terhadap Kepuasan Konsumen dengan SEM-PLS (Structural Equation Modelling-Part Least Square) Jufriyanto, Moh.; Muslimah, Tsaqofi Bintang; Setiawan, Agus
Jurnal Media Teknik dan Sistem Industri Vol 8, No 2 (2024)
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/jmtsi.v8i2.4242

Abstract

Ikhtiar MSMEs are MSMEs engaged in the production and sale of taro chips. The existence of similar MSMEs selling chips makes the competition even tighter. Consumer behavior has also changed, due to the variety of types of chips available and by consumer wishes. In addition, Ikhtiar MSMEs want to know the characteristics of consumers to provide good product output, so that consumers feel satisfied with the product. From these problems, Ikhtiar MSMEs implement marketing strategies. The strategy used is through four variables, namely product, price, promotion, and location. Each variable has sub-variables. From the results of the implementation, Ikhtiar MSMEs want to know the factors that affect consumer satisfaction. The method used is SEM-PLS (Structural Equation Modelling-Part Least Square).  The SEM-PLS method not only explains the presence or absence of relationships between latent variables (prediction) but SEM-PLS can also be used to confirm the theory. From the results of the study, based on the evaluation of the measurement model, the research model was declared valid and reliable. From the evaluation of the structural model, the research model of the implementation of the MSME marketing strategy Ikhtiar towards consumer satisfaction is declared feasible and valid. The level of customer satisfaction from the implementation results was 89.2%. Variables that contribute to consumer satisfaction are products and promotions.
Co-Authors Agus Setiawan Dahda, Said Salim Hidayat Hidayat Moh. Jufriyanto Yadani, Dhidu Usrin Yanuar Pandu Negoro