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All Journal IIJSE Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat
Maharsany, Nabilla Rahma
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Religion Humanities Economics, Econometrics & Finance Education Other

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Optimizing Event Marketing Strategies in Increasing Brand Awareness at Ichigo Daifuku Surabaya Maharsany, Nabilla Rahma; Kusuma, Yanda Bara
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7218

Abstract

This study aims to identify the event marketing strategies used to increase brand awareness at Ichigo Daifuku Surabaya. The research adopts a descriptive qualitative method and was conducted at Ichigo Daifuku Surabaya, which operates three outlets in and around Surabaya. The subjects of this research include the owner, employees, and customers of Ichigo Daifuku Surabaya. Data were collected using interviews, observation, documentation, and triangulation techniques. The data analysis process involved data reduction, data display, and drawing conclusions. The results of the study indicate that Ichigo Daifuku Surabaya implements event marketing strategies through the selection of strategic event locations, choosing relevant event vendors, and engaging directly with consumers. The company also optimizes its strategies by actively participating in events, using social media as a promotional support tool, and creating memorable experiences for customers. These strategies have proven effective in enhancing brand awareness and customer loyalty.
Penerapan Ecobrick Sebagai Solusi Untuk Mengurangi Sampah Plastik Di Lingkungan Pondok Pesantren Assunniyyah Kencong Jember Al Humaira, Farha Niswa; Alfianti, Garneza Merlyana; Rahmawati, Ayu; Putri, Zirly Zauda; Hasanah, Nur; Hidayah, Wahyu; Maharsany, Nabilla Rahma; Rahman, Fazlul
Al-Ijtimā': Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2024): Oktober
Publisher : Lembaga Penelitian, Publikasi Ilmiah dan Pengabdian kepada Masyarakat (LP3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/aijpkm.v5i1.135

Abstract

Waste is a problem that is always faced by all sectors, one of which is the Assunniyyah Islamic Boarding School in Jember Regency. As an educational institution, the waste problem at the Assunniyyah Islamic Boarding School in Jember Regency is mostly inorganic waste, especially plastic waste. This waste has not been used so it only ends up in landfills. This Community Service Program aims to increase awareness of students about waste and implement ecobricks as an effort to reduce plastic waste in the Assunniyyah Islamic Boarding School environment in Jember Regency. The method used starts from the inorganic waste introduction stage, the ecobrick introduction stage, and the ecobrick making training stage. The results of this program show that this training is useful. Keyword: Devotion, Ecobricks, Inorganic waste
Co-Authors Al Humaira, Farha Niswa Alfianti, Garneza Merlyana AYU RAHMAWATI Fazlul Rahman Hidayah, Wahyu Nur Hasanah Putri, Zirly Zauda Yanda Bara Kusuma