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All Journal Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat Polyglot: Journal of Linguistics, Literature, and Language Education
A’yun, Efrida Qurotul
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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PENGENALAN DIGITAL MARKETING DALAM UPAYA OPTIMALISASI PEMASARAN PADA UMKM DI DUSUN GIRIMULYO A’yun, Efrida Qurotul; Piero, Alessandro Adrian; Nisa, Ayu Sofi Khairul; Nazhifah, Dafina; Orvala, Edelweis Zita; Erowati, Endang; Kinanthi, Gendis Surya; Ma’ruf, Muhammad Nur Fatah; Sidiq, Muhammad Rais; Billa, Shaqhirra Diva Salsa; Latifah, Emmy
Al-Ijtimā': Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2024): Oktober
Publisher : Lembaga Penelitian, Publikasi Ilmiah dan Pengabdian kepada Masyarakat (LP3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/aijpkm.v5i1.156

Abstract

With the rapid development of technology and the internet, the marketing world is experiencing a significant transformation. Optimizing and utilizing digital marketing helps in the product marketing activities of a business and the activities of tiny and medium enterprises. Realizing this potential, the UNS 336 KKN Team aims to help market UMKM in Girimulyo Hamlet, Trengguli Village, Jenawi District, Karanganyar, by adopting and optimizing digital marketing techniques to increase the visibility and sales of their products. The activities include socialization and training on marketing digitalization through various platforms such as e-commerce, Google Maps, e-wallet, and social media. The results of this program show a significant increase in the understanding and ability of UMKM players to utilize digital marketing tools. Several UMKM have succeeded in creating online business accounts, increasing visibility on Google Maps, and starting to use social media to promote their products. In conclusion, this marketing digitalization program has the potential to be an essential catalyst in local economic development in Girimulyo Hamlet, with recommendations for continued assistance and further training to ensure the continued adoption of digital technology by local UMKM.
Maksim Kesimpatian dalam Novel Selamat Tinggal Karya Tere Liye: Analisis Pematuhan Kesantunan Berbahasa A’yun, Efrida Qurotul; Suryanto, Edy
Polyglot: Journal of Linguistics, Literature, and Language Education Vol. 1 No. 1 (2025): Polyglot: Journal of Linguistics, Literature, and Language Education
Publisher : Lia Center of Research and Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64850/polyglot.v1i1.46

Abstract

Ketika berkomunikasi, seseorang menyampaikan tuturan tidak sekadar dari ide atau pikiran dari penutur tersebut. Hal tersebut, tentunya seseorang harus memperhatikan etika dalam berkomunikasi. Tujuan penelitian ini yaitu: mendeskripsikan dan menjelaskan bentuk pematuhan prinsip kesantunan berbahasa pada maksim kesimpatian dalam novel Selamat Tinggal karya Tere Liye ditinjau dari teori kesantunan. Penelitian ini menggunakan metode deskriptif kualitatif. Sumber yang digunakan yaitu sumber primer berupa tuturan atau dialog tertulis dari para tokoh dalam novel Selamat Tinggal karya Tere Liye yang memuat prinsip kesantunan berbahasa maksim kesimpatian. Pengumpulan data dilakukan dengan dengan teknik analisis dokumen berupa novel yang berjudul Selamat Tinggal karya Tere Liye. Teknik pengambilan sampel menggunakan teknik purposive sampling dengan memilih tuturan tokoh yang mengandung pematuhan maksim kesimpatian. Hasil penelitian menunjukkan bahwa ditemukan sebanyak 19 data pematuhan maksim kesimpatian dalam novel Selamat Tinggal karya Tere Liye yang ditinjau dari teori kesantunan Leech.
Co-Authors Billa, Shaqhirra Diva Salsa Edy Suryanto Emmy Latifah Erowati, Endang Kinanthi, Gendis Surya Ma’ruf, Muhammad Nur Fatah Nazhifah, Dafina Nisa, Ayu Sofi Khairul Orvala, Edelweis Zita Piero, Alessandro Adrian Sidiq, Muhammad Rais