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All Journal Transekonomika : Akuntansi, Bisnis dan Keuangan SMBJ: Strategic Management Business Journal
Putimelinda, Widya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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WORK ENGAGEMENT AS A MEDIATING EFFECT OF PERSONAL RESOURCES ON PERFORMANCE: AN EMPIRICAL STUDY OF WOODCRAFT MSMEs EMPLOYEE Putimelinda, Widya; Jatmiko, Udik
Strategic Management Business Journal Vol. 3 No. 02 (2023): December 31, 2023
Publisher : Universitas Pembinaan Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55751/smbj.v3i02.81

Abstract

This study explores the phenomenon of MSMEs growth in Tulungagung, with a specific focus on the woodcraft sector. The objective is to understand the relationship between personal resources, work engagement, and employee performance within this MSME context. The sample comprises 126 respondents through purposive sampling. Data were analyzed using descriptive and inferential approach employing Structural Equation Model (SEM) with the SMART-PLS application. The findings indicate that personal resources have a positive impact on both work engagement and employee performance. Additionally, work engagement effectively mediates the influence of personal resources on performance. This study contributes to the understanding of human resource management in MSMEs, highlighting the significance of work engagement as an effective mediator for enhancing employee performance. The implications of this research can serve as a basis for developing human resource management strategies in MSMEs, specifically focusing on improving work engagement and optimizing employee personal resources. JEL Classification: O10, O14, O15
UNVEILING THE LINK: DOES DIGITAL MARKETING ADOPTION FUEL SUSTAINABLE GROWTH FOR SMEs IN INDONESIA? Munawaroh, Nuril Aulia; Sudarmiatin, Sudarmiatin; Putimelinda, Widya
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 2 (2024): March 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i2.642

Abstract

The research indicates that the adoption of digital marketing among SMEs in Indonesia significantly contributes to their sustainable growth. The study identifies several key factors that influence this relationship, including attitude toward digital marketing, perceived behavioral control, subjective norm, intention to use digital marketing, and actual use of digital marketing. Specifically, the study highlights that positive attitudes towards digital marketing and subjective norms directly influence the intention to use digital marketing, which subsequently impacts the actual adoption of digital marketing tools. Moreover, the study underscores that the actual use of digital marketing has a direct positive effect on the sustainable growth of SMEs. These findings affirm the potential of digital marketing as a valuable resource for enhancing the sustainable growth of SMEs in Indonesia. By comprehending the factors that drive the adoption and utilization of digital marketing, businesses can develop effective strategies to promote sustainable growth.
Co-Authors Jatmiko, Udik Nuril Aulia Munawaroh Sudarmiatin