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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri FOKUS: Jurnal Kajian Keislaman dan Kemasyarakatan JURNAL MANAJEMEN MOTIVASI Owner : Riset dan Jurnal Akuntansi Enrichment : Journal of Management Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Formosa Journal of Science and Technology (FJST) Formosa Journal of Applied Sciences (FJAS) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Artificial Intelligence and Digital Business Community: Jurnal Pengabdian Pada Masyarakat Business and Investment Review Neraca Manajemen, Akuntansi, dan Ekonomi AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Holistik Jurnal Kesehatan
Nuril Aulia Munawaroh
Pascasarjana Fakultas Ekonomi dan Bisnis Universitas Brawijaya Malang
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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WHAT DO WE KNOW ABOUT CUSTOMER SATISFACTION IN THE HOSPITALITY AND TOURISM INDUSTRY? THE GLIMPSE FROM A BIBLIOMETRIC ANALYSIS Munawaroh, Nuril Aulia; Mukhlis, Imam; Zagladi, Arief Noviarakhman
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 2 (2024): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i2.944

Abstract

Numerous previous studies have emphasized that investigating customer behavior in hospitality and tourism services is a crucial research area that significantly impacts the industry's success, particularly in terms of customer satisfaction. According to a report by Small Business Chron, customer satisfaction holds paramount importance in the hospitality and tourism industry, where customers pay close attention to the quality of service they receive. The goal of this paper is to offer researchers a systematic view of how this topic contributes to the development of effective research channels for future analysis and research on the subject. The method used is bibliometric analysis, and mapping analysis has been conducted involving 107 articles from the SCOPUS database on customer satisfaction spanning from the year 2013 to 2023. The study employs bibliometric analysis of literature using Vosviewer. The findings reveal that research on customer satisfaction has steadily grown over the study period in the hospitality and tourism industry. The network analysis of customer satisfaction publications indicates that important themes covered include service quality, customer experience, customer value, and customer reviews
WHAT’S BEHIND BRAND SWITCHING AMONG INDONESIAN CUSTOMERS: IS IT ALL ABOUT BRAND IMAGE AND CUSTOMER SATISFACTION? Munawaroh, Nuril Aulia; Sudarmiatin, Sudarmiatin
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 3 (2024): MAY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i3.1143

Abstract

The study focuses on individuals who consume fast-moving consumer goods and uses a cross-sectional time frame. The data was collected using Google Forms and a snowball sampling method, with a total of 300 samples gathered. The study found that product quality, customer satisfaction, and brand image are significant factors in brand-switching behavior. The study also found that product quality has a significant relationship with all variables, including brand switching, customer satisfaction, and brand image. The study used partial least squares structural equation modeling (PLS-SEM) to analyze the data and found that product quality is positively and significantly related to brand switching through customer satisfaction and brand image. The study concluded that product quality plays a crucial role in brand-switching behavior and customer satisfaction. The research suggests that companies should focus on building and maintaining a favorable brand image to retain customers and prevent brand-switching. By understanding the relationship between product quality, customer satisfaction, and brand image, businesses can develop effective strategies to enhance brand loyalty and drive long-term success in the competitive FMCG market.
UNVEILING THE LINK: DOES DIGITAL MARKETING ADOPTION FUEL SUSTAINABLE GROWTH FOR SMEs IN INDONESIA? Munawaroh, Nuril Aulia; Sudarmiatin, Sudarmiatin; Putimelinda, Widya
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 2 (2024): March 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i2.642

Abstract

The research indicates that the adoption of digital marketing among SMEs in Indonesia significantly contributes to their sustainable growth. The study identifies several key factors that influence this relationship, including attitude toward digital marketing, perceived behavioral control, subjective norm, intention to use digital marketing, and actual use of digital marketing. Specifically, the study highlights that positive attitudes towards digital marketing and subjective norms directly influence the intention to use digital marketing, which subsequently impacts the actual adoption of digital marketing tools. Moreover, the study underscores that the actual use of digital marketing has a direct positive effect on the sustainable growth of SMEs. These findings affirm the potential of digital marketing as a valuable resource for enhancing the sustainable growth of SMEs in Indonesia. By comprehending the factors that drive the adoption and utilization of digital marketing, businesses can develop effective strategies to promote sustainable growth.
The Influence of Organizational Culture, Physical Work Environment, and Work Life Balance on Job Satisfaction of Employees of the Investment and One-Stop Integrated Services Department of Kediri City Widyawan, Agit; Wardhani, Rike Kusuma; Munawaroh, Nuril Aulia
Business and Investment Review Vol. 1 No. 4 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i4.40

Abstract

This research aims to explain the influence of Organizational Culture, Physical Work Environment and Work Life Balance on employee job satisfaction at the Kediri City Department (PMPTSP). The data analysis techniques used in this research are validity test, reliability test, classical assumption test, multiple linear regression test, t test, F test with SPSS version 24.0 tools. The methods used are questionnaires, interviews and observations. The sampling technique used purposive sampling technique with a total of 32 respondents. Based on the research results obtained from the multiple linear regression equation Y = 1.330 + 0.272X 1 + 0.201X2 + 0.400X3 + e. The results of the analysis carried out show that the Organizational Culture variable has a positive and significant effect on employee job satisfaction with evidence of Sig. 0.007 < 0.05 and the regression coefficient is positive 0.272. The Physical Work Environment variable has a positive and significant effect on employee job satisfaction with evidence of Sig. 0.046 < 0.05 and the regression coefficient is positive 0.201. The Work Life Balance variable has a positive and significant effect on employee job satisfaction with evidence of Sig. 0.005 < 0.05 and the regression coefficient is positive 0.400. And Organizational Culture, Physical Work Environment and Work Life Balance simultaneously have a significant influence on employee job satisfaction with evidence of Sig. 0.000 < 0.05 R Square value 0.651 or 65.1%.
PENGARUH RASIO LEVERAGE, PROFITABILITAS, DAN LIKUIDITAS TERHADAP PERTUMBUHAN LABA PADA PERUSAHAAN PAKAN TERNAK YANG TERCATAT DI BEI PADA TAHUN 2018-2023 Sari, Oftaviani Nurlela; Arida, Ririn Wahyu; Munawaroh, Nuril Aulia
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 4 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v16i4.12152

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh leverage, profitabilitas, dan likuiditas terhadap pertumbuhan laba perusahaan sub sektor pakan ternak yang terdaftar di BEI periode 2018-2023. Variabel bebas yang digunakan dalam penelitian ini adalah leverage yang diukur dengan debt to equity ratio (DER), profitabilitas yang diukur dengan return on asset (ROA), dan likuiditas yang diukur dengan current ratio (CR). Variabel terikat yang diukur adalah pertumbuhan laba (Y). Data yang digunakan merupakan data sekunder dari laporan keuangan perusahaan yang diperoleh dari www.idx.com. Analisis data dilakukan menggunakan statistik deskriptif dan statistik inferensia, termasuk uji regresi linear berganda, uji F, dan uji t. Hasil penelitian menunjukkan bahwa leverage secara parsial tidak berpengaruh signifikan terhadap pertumbuhan laba. Profitabilitas secara parsial memiliki pengaruh positif dan signifikan terhadap pertumbuhan laba. Likuiditas secara parsial juga tidak berpengaruh signifikan terhadap pertumbuhan laba. Namun, secara simultan, leverage, profitabilitas, dan likuiditas berpengaruh signifikan terhadap pertumbuhan laba perusahaan sub sektor pakan ternak, sebagaimana dibuktikan oleh nilai F-hitung yang lebih besar dari F-tabel dan signifikansi yang lebih kecil dari 0,05. Penelitian ini menyimpulkan bahwa peningkatan profitabilitas merupakan faktor kunci dalam mendorong pertumbuhan laba, sementara pengelolaan leverage dan likuiditas memerlukan keseimbangan yang tepat untuk mendukung pertumbuhan laba yang berkelanjutan.
Social Media Marketing Strategy to Increase Brand Loyalty in The Beef Trade: A Sharia Marketing Perspective Wachidah, Siti Faridatul; Munawaroh, Nuril Aulia
FOKUS Jurnal Kajian Keislaman dan Kemasyarakatan Vol. 10 No. 1 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

. Social media marketing plays an important role in building brand loyalty, especially in the beef trade sector, which can be seen through the perspective of sharia marketing. This study aims to analyze how social media marketing strategies that are in accordance with sharia principles can increase customer loyalty to brands. Using a qualitative approach, data was collected through in-depth interviews, observations, and document studies of beef businesses that apply sharia principles in marketing strategies. The results showed that transparency, honesty, and fairness in marketing communications is apply in Sharia values that can create customer trust. Social media activities such as sharing educational content, customer testimonials, and responsive interactions also help build of emotional relationships with the customers. By prioritizing ethics and Shariah values, social media marketing is not only a promotional tool but also strengthens customer loyalty to the brand in the long term
Pengaruh persepsi pasien tentang marketing mix terhadap pemanfaatan pelayanan rawat inap Firdaus , Fernanda Putra; Murdiyanto, Edi; Munawaroh, Nuril Aulia
Holistik Jurnal Kesehatan Vol. 19 No. 3 (2025): Volume 19 Nomor 3
Publisher : Program Studi Ilmu Keperawatan-fakultas Ilmu Kesehatan Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/hjk.v19i3.904

Abstract

Background: Inpatient services are one of the important indicators in measuring the quality and performance of hospitals. Hospitals need to pay attention to marketing strategies, especially marketing mixes to attract and retain patients. Patient perceptions of marketing mix elements such as product, price, place, promotion, people, process, and physical evidence greatly influence patient decisions in utilizing inpatient services. Purpose: To determine the effect of patient perceptions of the marketing mix on the utilization of inpatient services. Method: Quantitative research with a cross-sectional approach. The research sample used was 122 inpatients at Kediri Baptist Hospital. The sampling technique was probability sampling with a simple random sampling method. Results: The product moment correlation test conducted on patient perceptions of the marketing mix on the utilization of inpatient services, obtained a sig value of 0.000. The sig value is smaller than 0.05 (0.000> 0.05) which indicates that there is a significant influence between patient perceptions of the marketing mix on the utilization of inpatient services with a value of r = 0.752 which means it is classified as strong. Meanwhile, the magnitude of the contribution of the determinant coefficient and the determinant coefficient is KP = r².100% = 0.752² which means that the influence of patient perceptions of the marketing mix on the utilization of inpatient services is 56% and the remaining 44% is determined by other variables. Conclusion: There is a significant influence between patient perceptions of the marketing mix on the utilization of inpatient services. Suggestion: The hospital can conduct a customer satisfaction survey according to the specified period to increase the number of patient visits.   Keywords: Inpatient; Marketing Mix; Patient Perception; Service.   Pendahuluan: Pelayanan rawat inap merupakan salah satu indikator penting dalam mengukur mutu dan kinerja rumah sakit. Rumah sakit perlu memperhatikan strategi pemasaran, khususnya bauran pemasaran (marketing mix) untuk menarik dan mempertahankan pasien. Persepsi pasien terhadap elemen marketing mix, seperti produk, harga, tempat, promosi, orang, proses, dan bukti fisik sangat memengaruhi keputusan pasien dalam memanfaatkan layanan rawat inap. Tujuan: Untuk mengetahui pengaruh persepsi pasien tentang marketing mix terhadap pemanfaatan pelayanan rawat inap. Metode: Penelitian kuantitatif dengan pendekatan cross sectional. Sampel penelitian yang digunakan sebanyak 122 pasien rawat inap RS Baptis Kediri. Teknik pengambilan sampel secara probability sampling dengan metode simple random sampling. Hasil: Uji korelasi product moment yang dilakukan terhadap persepsi pasien tentang marketing mix terhadap pemanfaatan pelayanan rawat inap, ditemukan nilai sig 0.000. Nilai sig lebih kecil dari 0.05 (0.000>0.05), menunjukkan bahwa ada pengaruh yang signifikan antara persepsi pasien tentang marketing mix terhadap pemanfaatan pelayanan rawat inap dengan  nilai r= 0.752 yang berarti tergolong kuat. Sementara itu, besarnya sumbangan koefisien determinan dan koefisien penentu sebesar KP=r².100%=0.752², artinya pengaruh persepsi pasien tentang marketing mix terhadap pemanfaatan pelayanan rawat inap sebesar 56% dan sisanya 44% ditentukan oleh variabel lain. Simpulan: Terdapat pengaruh yang signifikan antara persepsi pasien tentang marketing mix terhadap pemanfaatan pelayanan rawat inap. Saran: Pihak rumah sakit dapat melakukan survei kepuasan pelanggan sesuai periode yang ditentukan agar meningkatkan jumlah kunjungan pasien.   Kata Kunci: Marketing Mix; Pelayanan; Persepsi Pasien; Rawat Inap.
Anteseden Pembelian Impulsif Produk Fashion oleh Pria (Studi pada Toko Ritel Fashion di Jakarta) Munawaroh, Nuril Aulia; Rohman, Fatchur
Jurnal Aplikasi Manajemen Vol. 12 No. 2 (2014)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This study aims to explore the factors that consisting of perceived stimulation, perceived crowding, fashion involvement, credit card usage and employee assistance that affecting men in Jakarta buying fashion products impulsively. The research population is all man in Jakarta who have credit cards and doing fashion products impulse buying in fashion retail stores in Jakarta, where the amount is limited, so the researchers used the Bentler and Chou formulas that produce as much as 145 respondents. The sampling method was done by using accidental sampling method based on chance, in the sense of a man who is doing impulse buying fashion products. Hypothesis testing was done by structural equation analysis (Structured Equation Model) with AMOS (Analysis of Moment Structure) application. The results showed that (1) perceived stimulation has a positive and significant impact on impulse buying fashion products by men in Jakarta, (2) perceived crowding positively but not significantly affect men in Jakarta doing impulse buying fashion products, (3) perceived crowding positively but does not affect the employee assistance of fashion retail store (4) employee assistance positively and significantly affects men in Jakarta doing impulse buying fashion products, (5) fashion involvement positively and significantly affects men in Jakarta doing impulse buying fashion products, (6) credit card usage positively and significantly affects men in Jakarta doing impulse buying fashion products, (7) employee assistance is positive but as moderating variables did not significantly affect men in Jakarta impulsive purchases. The retailers are advised to maintain indicators of the store environment and service performance shop that has been assessed and improved performance indicators have not been assessed either by the customer. It is expected to increase customer convenience while shopping so as to encourage impulse buying.
Pengaruh Web Trace and Tracking, Ketepatan Waktu Pengiriman, dan Persepsi Harga Terhadap Kepuasan Konsumen di JNE Sales Counter Tempurejo Kediri Tama, Gensa Fredy; Prasasti, Karari Budi; Munawaroh, Nuril Aulia
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 8 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i8.1535

Abstract

Increasingly fierce competition in the shipping industry in the digital age demands continuous service innovation, necessitating an in-depth analysis of various factors that influence customer satisfaction levels. This study aims to analyze the influence of Web Trace and Tracking, Delivery Timeliness, and Price Perception on Customer Satisfaction at PT. JNE Sales Counter Tempurejo. The method used is descriptive quantitative with a sample of 140 respondents. Data was collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS version 26. The results of the study indicate that the three independent variables have a positive and significant influence on customer satisfaction, both partially and simultaneously, with a coefficient of determination of 55%. These findings confirm that optimizing digital features such as Web Trace and Tracking, improving delivery timeliness, and implementing competitive pricing strategies can enhance consumer satisfaction and loyalty. This study provides strategic implications for the development of digital-based logistics services and suggests further research considering other variables such as brand image and customer loyalty.
Do attraction, accesibility, amenities and ancillary for interest visiting of visitor? the role of customers satisfaction Ambarwati, Diana; Munawaroh, Nuril Aulia
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1718

Abstract

This study aims to determine the effect of attractiveness, accessibility, amenities and ancillaries on visit interest through customer satisfaction and add experience for researchers in applying research variables. This research employs a quantitative methodology. Using a purposive sample technique, the population and sample for this study consisted of 33 visitors to Kampung Tani, Jamsaren, Kediri City, who came between July and August of 2023. According to the study's findings, factors like attraction, accessibility, amenities, and ancillary services had no discernible positive impact on tourists' desire to visit. Visitor satisfaction is not directly and significantly positively impacted by the factors of attraction, accessibility, and amenities. On visitor satisfaction, however, the ancillary variable has a direct and noteworthy positive impact. The impact of the attraction, accessibility, and amenities cannot be mitigated by the positive, negligible variable of visitor satisfaction. The positive, insignificant variable of visitor satisfaction cannot mediate the influence of the attraction, accessibility, amenities and ancillary variables indirectly on the variable of interest in visiting Kampung Tani, Jamsaren, Kediri City.
Co-Authors Afif Nur Rahmadi, Afif Nur Agil Karisa Ambarwati , Diana Arida, Ririn Wahyu Arief Noviarakhman Zagladi Dewi, Anita Sumelvia Diana Ambarwati Faraby, Irza Kiswa Fatchur Rohman Firdaus , Fernanda Putra Idris, Ahmad Imam Mukhlis Kuniawati, Endah Ludi Wishnu Wardana Miftahul Munir, Miftahul Murdiyanto, Edi Muttaqien, Zaenul Prasasti, Karari Budi Putimelinda, Widya Rachma, Alzena Nancy Tri Ramadhan, Tri Sugiarti Sari, Oftaviani Nurlela Srikalimah, Srikalimah Sudarmiatin Tama, Gensa Fredy Taufik Akbar Wachidah, Siti Faridatul Wardhani, Rike Kusuma Widyawan, Agit