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All Journal Jurnal Abdimas Perbanas Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS
Abdullah, Hamzah Ali
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Sosialisasi Social Media Marketing untuk Meningkatkan Pemasaran Yayasan Al-Birru Indonesia Jaya Safitri, Rizky Ade; Prakoso, Bobby Suryo; Prasetyo, Johan Hendri; Fabrianto, Luky; Wiharso, Gani; Nabilah, Saripah; Yuwanda, Henny; Abdullah, Hamzah Ali; Afriano, Daniel Chandra; Febrianti, Nurlia
Jurnal Abdimas Perbanas Vol. 3 No. 1 (2022): Jurnal Abdimas Perbanas
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (888.576 KB) | DOI: 10.56174/jap.v3i1.475

Abstract

Covid-19 has become a world frightening global pandemic in humans history including in Indonesia. This resulted in large-scale social restrictions that have an impact to all business sectors in Indonesia, including the Al-Birru Indonesia Jaya Foundation, which is a non-profit organization at Bekasi. Therefore, it is necessary to use social media in order to increase the marketing of Al-Birru Indonesia Jaya Foundation so that it will continue to exist and help the orphans and poor people to get better education. According to these reasons background, Universitas Nusa Mandiri held a socialization through social media marketing to increase the marketing of the Al-Birru Indonesia Jaya Foundation. The types of outputs produced from this community service activity are in the form of press releases in electronic print media, and documentation in the form of photos of community service itself. The purpose from this socialization are to introduce Facebook-Ads and Instagram-Ads applications as marketing media and convey appropriate strategies to increase the marketing of the Al-Birru Indonesia Jaya Foundation so that it would get better known in the public and also would have an impact to the income of the Al-Birru Indonesia Jaya Foundation in an efforts to help orphans and poor people get a better education. The result of this socialization is to improved the knowledge and understanding from the participants relates to on how to use social media marketing properly and appropriately with hopes to improve the marketing of the Foundation so it would get better known by the wider community
The Influence of TikTok Ads and Consumer Behavior on Purchasing Decisions at Sari Kusuma Eye Therapy Services 99 Abdullah, Hamzah Ali; Fabrianto, Luky
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 7 No 1a (2025): Jurnal Kewirausahaan, Akuntansi, dan Manajemen (Special Issue)
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/jkamtb.v7iSpecial Issue 1.701

Abstract

This study aims to analyze the influence of TikTok Ads and consumer behavior on purchasing decisions in Sari Kusuma 99 eye therapy services. The main problem raised is the still limited understanding of the effectiveness of digital marketing through the TikTok platform and how consumer behavior plays a role in the purchasing decision-making process in healthcare services. This study uses a quantitative method with a survey approach. Data were collected through questionnaires distributed to respondents who had seen or been exposed to Sari Kusuma 99 TikTok Ads. The data analysis technique was carried out using Structural Equation Modeling Partial Least Square (SEM-PLS) with the help of the SmartPLS version 3 application to obtain more accurate and comprehensive results. The results show that TikTok Ads and consumer behavior simultaneously have a significant influence on purchasing decisions, with an R Square value of 83.3%. Consumer behavior was found to be the most dominant factor in influencing purchasing decisions, while TikTok Ads also have a significant influence although at a more moderate level. These findings emphasize the importance of integrating digital marketing strategies with an understanding of consumer behavior to increase promotional effectiveness while driving purchasing decisions in the digital business era. This research is expected to contribute to the development of digital marketing theory and become a practical reference for healthcare companies in designing more effective, targeted, and highly competitive promotional strategies
Co-Authors Afriano, Daniel Chandra Fabrianto, Luky Febrianti, Nurlia Gani Wiharso Nabilah, Saripah Prakoso, Bobby Suryo Prasetyo, Johan Hendri Safitri, Rizky Ade Yuwanda, Henny