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All Journal SENTRI: Jurnal Riset Ilmiah Jurnal Media Pengabdian Komunikasi
Purwaningsih, Neneng Eka
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Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Sosialisasi Literasi Digital Marketing Untuk Meningkatkan Perekonomian UMKM Mujianto, Haryadi; Fatika, Cindi; Rahmawati, Hilda; Purwaningsih, Neneng Eka
Jurnal Media Pengabdian Komunikasi Vol 4, No 1 (2024): Jurnal Media Pengabdian Komunikasi
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/medikom.v4i1.282

Abstract

Abstract Internet media has become a major necessity in various aspects of community activities throughout the world. Almost all individual and company activities involve the use of the internet, from education, work to business. The phenomenon that occurs is that there are still many business actors who do not utilize the internet, one of which is MSME actors in Pamalayan Village, Cisewu District, most of whom use social media platforms only as entertainment. Lack of socialization regarding digital marketing and marketplaces is one of the obstacles experienced by MSME players. MSMEs are required to be able to adapt to internet technology to be able to push their products into wider marketing areas. By utilizing the internet, MSMEs have the opportunity to develop their business with a wider reach domestically and internationally at relatively low costs and in a fast time. The aim of this Community Service is to carry out socialization programs in the form of seminars and training regarding digital marketing and marketplace literacy in Pamalayan Village. The method used in this activity is seminars and training in the form of lectures and direct practical assistance, while the method used in preparing this article is the descriptive method. The result of this PKM activity is that business actors in Pamalayan Village, Cisewu District, Garut Regency received a deeper introduction to digital marketing and the use of marketplaces as a means of online promotion to expand product sales areas and reach more potential target markets. Regular support from the government and private institutions is also needed to increase public insight and knowledge in the form of seminars, training and capital. It is hoped that this activity can contribute to increasing the knowledge and skills of the Pamalayan Village community in business development in line with technological developments. Keywords: Digital marketing; literasi; UMKM.  Abstrak Media internet menjadi kebutuhan utama pada berbagai aspek kegiatan masyarakat di seluruh dunia. Hampir seluruh aktivitas individu maupun perusahaan tidak luput dari penggunaan internet mulai dari pendidikan, pekerjaan hingga bisnis. Fenomena yang terjadi adalah masih banyaknya pelaku usaha yang kurang memahami pemanfaatan internet, salah satunya Pelaku UMKM di Desa Pamalayan Kecamatan Cisewu yang kebanyakan menjadikan platform media sosial hanya sebatas hiburan. Kurangnya sosialisasi mengenai digital marketing dan marketplace menjadi salah satu hambatan yang dialami para pelaku UMKM. UMKM dituntut untuk bisa beradaptasi dengan teknologi internet untuk dapat mendorong produknya ke area pemasaran yang lebih luas. Dengan memanfaatkan internet, Pelaku UMKM memiliki kesempatan untuk mengembangkan usahanya dengan jangkauan yang lebih luas secara domestik maupun internasional dengan biaya yang relatif murah dan waktu yang cepat. Tujuan Pengabdian Kepada Masyarakat ini adalah melaksanakan program sosialisasi berupa seminar dan pelatihan mengenai  literasi digital marketing dan marketplace di Desa Pamalayan. Metode yang digunakan dalam kegiatan ini yaitu seminar dan pelatihan berupa ceramah dan pendampingan praktik secara langsung sedangkan metode yang digunakan dalam penyusunan artikel ini adalah metode deskriptif. Hasil dari kegiatan PKM tersebut yaitu pelaku usaha di Desa Pamalayan Kecamatan Cisewu Kabupaten Garut mendapatkan pengenalan lebih dalam tentang digital marketing dan pemanfaatan marketplace sebagai salah satu sarana promosi online untuk memperluas area penjualan produk dan menjangkau target pasar yang lebih potensial. Dukungan secara berkala dari pemerintah dan lembaga swasta juga diperlukan untuk meningkatkan wawasan dan pengetahuan masyarakat dalam bentuk seminar, pelatihan maupun permodalan. Kegiatan ini diharapkan dapat berkontribusi dalam meningkatkan  ilmu dan keterampilan masyarakat Desa Pamalayan dalam pengembangan usaha seiring dengan perkembangan teknologi. Kata-kata kunci: Literasi; pemasaran digital; UMKM.
Strategi Komunikasi SMPN 1 Garut dalam Mencegah Kasus Bullying di Sekolah Purwaningsih, Neneng Eka; Salamah, Ummu; Hermawandi, Yandi
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 7 (2025): SENTRI : Jurnal Riset Ilmiah, Juli 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i7.4319

Abstract

Bullying in schools is a serious issue that can disrupt students’ psychological and academic development. Preventing bullying requires effective communication strategies so that anti-bullying messages can be well-received and internalized by students. This study aims to analyze the communication strategies of SMPN 1 Garut in preventing bullying cases in the school environment. The study focuses on four main aspects: understanding the audience, crafting messages, determining methods, and selecting media. The research method used is descriptive qualitative, with data collection techniques including observation, in-depth interviews, literature study, and documentation. Data analysis was carried out using the communication strategy theory approach by Anwar Arifin. The results of the study indicate that SMPN 1 Garut has implemented effective communication strategies. In understanding the audience, the school conducts behavioral observations, receives reports from counseling teachers, and monitors students’ activities on social media. Message formulation is carried out in a persuasive and educational manner, using storytelling and real-life examples. The methods employed involve a combination of informative, persuasive, redundancy, canalizing, and interactive approaches. The media used include print media, electronic media, and social media platforms such as Instagram and TikTok. This approach has proven effective in raising students’ awareness about the negative impact of bullying and in creating a safe, comfortable, and conducive school environment for all members of the school community.
Co-Authors AA Sudharmawan, AA Fatika, Cindi Hermawandi, Yandi Mujianto, Haryadi Ummu Salamah Musaddad