Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal ESENSI: Jurnal Manajemen Bisnis Jurnal Manajemen Bisnis
Dwini, Sekar
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE INFLUENCE OF ATMOSPHERE, ONLINE REVIEWS AND CUSTOMER VALUE ON REPURCHASE INTENTION Dwini, Sekar
ESENSI: Jurnal Manajemen Bisnis Vol 27 No 2 (2024): ESENSI: Jurnal Manajemen Bisnis
Publisher : Lembaga Riset dan Pengabdian Masyarakat (LRPM) Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55886/esensi jmb.v27i2.861

Abstract

This study aims to determine the effect of atmosphere, online review and customer valueon repurchase intention at Kina Cafe & Bar. The sampling technique used is accidentalsampling with a total of 250 respondents. Data analysis method using SEM (StructuralEquation Model) with SmartPLS software. The research results show that the atmosphereat Kina Cafe & Bar does not have a significant influence on repurchase intentions, indicatingthat the atmospheric elements at Kina Cafe & Bar are not the main factors influencingcustomers' decisions to shop there again. In contrast, online reviews have a significantinfluence on repurchase intentions indicating that customers' online reviews can be animportant component in determining customers' repurchase intentions. Apart from that,consumer values are also proven to have a big influence on the desire to repurchase. Thisshows that consumers who feel they get good value from goods or services at Kina Cafe &Bar are more likely to buy again. In this way, Kina Cafe & Bar management can concentrateon continuing to sell goods and services.
THE INFLUENCE OF ATMOSPHERE, ONLINE REVIEWS AND CUSTOMER VALUE ON REPURCHASE INTENTION Dwini, Sekar; Tuti, Meylani
ESENSI: Jurnal Manajemen Bisnis Vol. 27 Issue 2 (2024)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/esensi.v27i2.36

Abstract

This study aims to determine the effect of atmosphere, online review and customer value on repurchase intention at Kina Cafe & Bar. The sampling technique used is accidental sampling with a total of 250 respondents. Data analysis method using SEM (Structural Equation Model) with SmartPLS software. The research results show that the atmosphere at Kina Cafe & Bar does not have a significant influence on repurchase intentions, indicating that the atmospheric elements at Kina Cafe & Bar are not the main factors influencing customers' decisions to shop there again. In contrast, online reviews have a significant influence on repurchase intentions indicating that customers' online reviews can be an important component in determining customers' repurchase intentions. Apart from that, consumer values are also proven to have a big influence on the desire to repurchase. This shows that consumers who feel they get good value from goods or services at Kina Cafe & Bar are more likely to buy again. In this way, Kina Cafe & Bar management can concentrate on continuing to sell goods and services.
Co-Authors Tuti, Meylani