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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Teknologi Informasi dan Komunikasi Bima Journal : Business, Management and Accounting Journal Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Ramadhan, Fardhal Virgiawan
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Public Health Social Sciences

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The ANALYSIS OF DIGITAL MARKETING COMMUNICATION STRATEGY BASED ON STP (SEGMENTING, TARGETING, POSITIONING) AT PT ASTRA HONDA MOTOR Ramadhan, Fardhal Virgiawan; Juni Alfiah Chusjairi
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 8 No. 4 (2023): EDISI OKTOBER
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v8i4.79

Abstract

PT Astra Honda Motor (AHM) menjadi salah satu perusahaan yang melakukan strategi pemasaran komunikasi secara digital untuk dapat menjangkau pelanggan lebih luas. Penelitian ini menggunakan akan menganalisis segmentasi, targeting, dan positioning yang dilakukan oleh PT Astra Honda Motor (AHM) dalam komunikasi pemasaran digital.  Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran digital pada PT Astra Honda Motor (AHM). Metode penelitian yang digunakan yaitu kualitatif dengan pendekatan analisis studi kasus. Penelitian ini juga menggunakan teknik pengumpulan data berupa observasi, studi kepustakaan dan dokumen sehingga hasil penelitian yang didapatkan akan relevan. Hasil penelitian ini yaitu PT Astra Honda Motor (AHM) melakukan strategi komunikasi pemasaran digital melalui STP (Segmenting, Targeting dan Positioning) yang memiliki peran besar dalam melakukan sasaran dan memperluas jangkauan konsumennya. Kami menemukan segmentasi PT Astra Honda Motor (AHM) adalah generasi muda yang memiliki kreativitas tinggi dengan rentan usia 20-24 tahun dan pengguna aktif media sosial, hal ini tergantung kebutuhan produk. Sasarannya adalah generasi muda yang aktif bermain media sosial. Positioning tersebut dengan menciptakan image produk di benak konsumen seperti iklan yang diberi slogan ‘One Heart’.
ANALISA JARINGAN, POLA DAN BUDAYA KOMUNIKASI ORGANISASI DI PT ASTRA HONDA MOTOR (AHM), MAJALENGKA Ramadhan, Fardhal Virgiawan; Anggraeni, Diana
JURNAL TEKNOLOGI INFORMASI DAN KOMUNIKASI Vol 15 No 1 (2024): Maret
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jtikp.v15i1.798

Abstract

Automotive developments in Indonesia have been proven to be able to advance the Indonesian economy. This is proven by the fact that this sector is able to contribute around Rp. 99.16 Trillion. PT Astra Honda Motor (AHM) is one of the companies operating in the automotive sector that is successful in this marketing. The success achieved will certainly be related to the network, patterns, and culture of organizational communication carried out. This is because, with the formation of networks, organizational communication patterns, and culture, cooperation will increase to achieve its goals. The aim of this research is to analyze the network, patterns, and culture of organizational communication at PT Astra Motor Honda (AHM) Majalengka. The research method used is qualitative with primary and secondary data collection techniques, by conducting a Focus Group Discussion (FGD) to interpret the findings obtained. The results of this research show that AHM Majalengka has an organizational communication network and pattern, which can be seen in the communication network having several characteristics such as opinion leaders, bridges, and gatekeepers. The Organizational Communication Pattern has 2 (two) patterns, namely the Chain Communication Pattern which is found from the Main Director to the Director to the HRD Manager, while the Y Organizational Communication Pattern is found in the HRD Manager to several divisions such as Psychologist, Marketing, Account & ADM Manager, Operational Division, and Recruitment Division.
Jalinan Komunikasi antara Public Relations dan Jurnalis dalam Membangun Media Relations Bermakna (Studi Kasus: Tokopedia dan Kompas.com, Sub-Rubik: Money) Ramadhan, Fardhal Virgiawan; Sudarmanti, Rini
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i1.554

Abstract

The relationship between PR and jurnalist has an important role in building sustainable media relations. This is because these two roles have a big influence in distributing information in the fields of economics, politics, social and even entertainment, lifestyle, trends, health, food, and finance. Tokopedia, as one of the largest e-Commerce in Indonesia, of course, must have a good relationship with journalist so that the news and information presented are interesting and do not affect the company's image. It is known that Tokopedia has a media relations relationship with Kompas.com, this is known from the news in the Money sub-rub. The aim of this research is to determine the relationship between PR and journalism between Tokopedia and Kompas.com in the Money sub-rub. The method used in this research is qualitative research methods with analytical descriptive research. The author will explain and analyze the relationship between PR and journalist on Tokopedia and Kompas.com. The results of this research show that for Tokopedia PR, the role of reporting information about the company will certainly be related to the company's image and reputation. Meanwhile, the role of Kompas.com journalist is not just to publish trending news but can provide and even help improve the company's image and reputation or even vice versa.
Transformasi Ekonomi Digital Indonesia Dalam Mewujudkan Indonesia Emas 2045: Pemikiran Prof. Nurcholish Madjid Ramadhan, Fardhal Virgiawan
Jurnal Ilmiah Ekonomi Islam Vol 10, No 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v1i1.11593

Abstract

Digital economic transformation is one of the agendas in the 2025-2045 National Long-Term Development Plan (RPJPN) or what is known as Golden Indonesia 2045. In an effort to realize a Golden Indonesia 2045, Indonesia must create smart leadership by implementing Islam, Indonesianism, and Modernity as planned by Nurcholish Madjid. The aim of this research is to explain and analyze the digital economic transformation in smart leadership to realize Golden Indonesia 2045 in Nurcholish Madjid's thinking. The research method used is a qualitative method with an analytical-descriptive research type. The results of this research are that the digital economic transformation carried out by Indonesia is a form of modernization, not a form of Westernization, but rather an openness in applying positive values for world progress in accordance with Nurcholish Madjid's thoughts. Islam, Indonesianness, and Modernity proclaimed by Nurcholish Madjid is proof that the digital economic transformation is a form of rationalization regarding Islamic principles and teachings that are open to reason and science. This is in accordance with smart leadership which includes social leaders, digital leaders, freshmen leaders, and technological leaders, that Nurcholish Madjid is open to the values of universality and knowledge. In digital economic transformation too, Nurcholish Madjid said that the Muslim Society must be optimistic and open to becoming a Modern Moslem Society to realize a Golden Indonesia 2045.
Effectiveness Of Green Human Resources Management Practices On Manufacturing Companies Cikarang Ramadhan, Fardhal Virgiawan
BIMA Journal (Business, Management, & Accounting Journal) Vol. 4 No. 2 (2023)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.4.2.181-188

Abstract

Green Human Resources Management (GHRM) is one of the practices for development and maintenance in order to have a significant impact on the preservation of the surrounding environment. Cikarang is one of the areas that has more than 2,125 companies in various industries such as manufacturing and others, so there is a need for awareness in GHRM. This research establishes 5 (five) GHRM indicators in the form of green recruitment and selection, green job analysis and design, green training and development, green performance management and green reward management. This study aims to explain and analyze the effectiveness of GHRM practices in manufacturing companies in Cikarang, Indonesia. The research method used is a qualitative approach with online ethnography. Sources of data in this study by collecting primary and secondary data and conducting in-depth interviews and conducting focus group discussions. The results in this study are that manufacturing companies in Cikarang, Indonesia have implemented green recruitment and selection, manufacturing companies in Cikarang, Indonesia have not implemented green job analytics and design, manufacturing companies in Cikarang, Indonesia have implemented green training and development, manufacturing companies in Cikarang, Indonesia have implemented green performance management, and manufacturing companies in Cikarang, Indonesia have not implemented green reward management.
ANALISA JARINGAN, POLA DAN BUDAYA KOMUNIKASI ORGANISASI DI PT ASTRA HONDA MOTOR (AHM), MAJALENGKA Ramadhan, Fardhal Virgiawan; Anggraeni, Diana
JURNAL TEKNOLOGI INFORMASI DAN KOMUNIKASI Vol. 15 No. 1 (2024): Maret
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jtikp.v15i1.798

Abstract

Automotive developments in Indonesia have been proven to be able to advance the Indonesian economy. This is proven by the fact that this sector is able to contribute around Rp. 99.16 Trillion. PT Astra Honda Motor (AHM) is one of the companies operating in the automotive sector that is successful in this marketing. The success achieved will certainly be related to the network, patterns, and culture of organizational communication carried out. This is because, with the formation of networks, organizational communication patterns, and culture, cooperation will increase to achieve its goals. The aim of this research is to analyze the network, patterns, and culture of organizational communication at PT Astra Motor Honda (AHM) Majalengka. The research method used is qualitative with primary and secondary data collection techniques, by conducting a Focus Group Discussion (FGD) to interpret the findings obtained. The results of this research show that AHM Majalengka has an organizational communication network and pattern, which can be seen in the communication network having several characteristics such as opinion leaders, bridges, and gatekeepers. The Organizational Communication Pattern has 2 (two) patterns, namely the Chain Communication Pattern which is found from the Main Director to the Director to the HRD Manager, while the Y Organizational Communication Pattern is found in the HRD Manager to several divisions such as Psychologist, Marketing, Account & ADM Manager, Operational Division, and Recruitment Division.
Transformasi Ekonomi Digital Indonesia Dalam Mewujudkan Indonesia Emas 2045: Pemikiran Prof. Nurcholish Madjid Ramadhan, Fardhal Virgiawan
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v1i1.11593

Abstract

Digital economic transformation is one of the agendas in the 2025-2045 National Long-Term Development Plan (RPJPN) or what is known as Golden Indonesia 2045. In an effort to realize a Golden Indonesia 2045, Indonesia must create smart leadership by implementing Islam, Indonesianism, and Modernity as planned by Nurcholish Madjid. The aim of this research is to explain and analyze the digital economic transformation in smart leadership to realize Golden Indonesia 2045 in Nurcholish Madjid's thinking. The research method used is a qualitative method with an analytical-descriptive research type. The results of this research are that the digital economic transformation carried out by Indonesia is a form of modernization, not a form of Westernization, but rather an openness in applying positive values for world progress in accordance with Nurcholish Madjid's thoughts. Islam, Indonesianness, and Modernity proclaimed by Nurcholish Madjid is proof that the digital economic transformation is a form of rationalization regarding Islamic principles and teachings that are open to reason and science. This is in accordance with smart leadership which includes social leaders, digital leaders, freshmen leaders, and technological leaders, that Nurcholish Madjid is open to the values of universality and knowledge. In digital economic transformation too, Nurcholish Madjid said that the Muslim Society must be optimistic and open to becoming a Modern Moslem Society to realize a Golden Indonesia 2045.
Co-Authors Anggraeni, Diana Juni Alfiah Chusjairi Sudarmanti, Rini