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All Journal Journal of Language and Literature Jurnal The Messenger Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Journal of Language and Literature Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Coverage: Journal of Strategic Communication Jurnal Peduli Masyarakat Acta Diurna: Jurnal Ilmu Komunikasi Jurnal Teknologi Informasi dan Komunikasi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Magna: Journal of Aconomics, Management, and Business Jurnal Akuntansi, Manajemen dan Perbankan Syariah Jurnal Komunikasi Global Publish : Basic and Applied Research Publication on Communications JISIP UNJA (Jurnal Ilmu Sosial Ilmu Politik Universitas Jambi) Loquēla Argopuro: Jurnal Multidisiplin Ilmu Bahasa Kiwari Jurnal Dinamika Ilmu Komunikasi Lire Journal (Journal of Linguistics and Literature) Society Jurnal Pengabdian Kepada Masyarakat Argopuro : Jurnal Multidisiplin Ilmu Bahasa Jurnal Insani

Anggraeni, Diana

Universitas Pancasila

Author-ID : 3086361

Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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GAP KOMUNIKASI ANTARGENERASI DALAM PENGELOLAAN RADIO KOMUNITAS DI WILAYAH URBAN Diana Anggraeni; Sarwititi Sarwoprasodjo; Amiruddin Saleh; Andi Faisal Bakti
Jurnal Penelitian Komunikasi dan Pembangunan Vol 22, No 1 (2021): Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan)
Publisher : Institution: Ministry of Communication and Information Technology of Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31346/jpikom.v22i1.3398

Radio komunitas didirikan untuk melayani kepentingan dan kebutuhan komunitas. Akan tetapi, dalam perkembangannya, radio komunitas tidak dapat sepenuhnya beroperasi sesuai aspirasi anggotanya. Radio komunitas juga harus beradaptasi dengan beragam perkembangan agar dapat mempertahankan kelangsungan eksistensinya. Penelitian yang dilakukan di Radio Komunitas Dapur Remaja (RKDR) di Cinangka, Sawangan, Depok, Jawa Barat ini bertujuan untuk mengkaji gap komunikasi antargenerasi dalam pengelolaan radio komunitas di perkotaan setelah generasi kedua memimpin manajemen. Penelitian ini menggunakan paradigma konstruktivis kritis. Pengumpulan data dilakukan melalui FGD, wawancara mendalam, dan observasi lapangan. Hasil penelitian menemukan bahwa terjadi gap komunikasi antara pengelola baru dengan anggota komunitas lama, yang disebabkan adanya perubahan pola interaksi komunikasi secara sosial dan budaya, yang berdampak pada perbedaan pemahaman mengenai pengelolaan radio komunitas. Pengelola radio komunitas, yang merupakan generasi muda, dianggap kurang mengakomodasi kegiatan komunitas sebelumnya dan lebih fokus memikirkan strategi baru untuk mendulang profit dari radio komunitas, sehingga partisipasi komunitas, nilai-nilai dan kepentingan komunitas kurang diperhatikan.

RADIO KOMUNITAS ANAK MUDA Diana Anggraeni
Jurnal Ilmu Komunikasi Acta Diurna Vol 14 No 2 (2018)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Tujuan penulisan artikel ini adalah untuk mendeskripsikan dan menjelaskan Radio Komunitas Dapur Remaja (RKDR) sebagai media informasi untuk mengembangkan potensi bagi kalangan anak muda di kawasan Cinangka, Sawangan Depok. Radio komunitas hingga saat ini masih dianggap menjadi media alternatif, untuk menjembatani minimnya informasi kepada masyarakat. radio komunitas disini menjadi sangat penting karena dianggap lebih mengetahui dan memahami persoalan dan isu-isu lokal di sekitarnya. Untuk menjawab rumusan masalah, riset ini menggunakan konsep radio komunitas dan pengembangan masyarakat,. Penelitian ini akan dilakukan dengan metode deskriptif kualitatif dengan melakukan observasi dan wawancara kepada pengelola Radio Komunitas. Hasil penelitian menyatakan bahwa Radio Komunitas Dapur Remaja (RKDR) telah menjalankan fungsinya sebagai media informasi bagi kepentingan warga komunitasnya. Namun informasi tersebut masih terbatas, dikarenakan program-program terkait pengembangan skill yang menjadi fokus pada usaha pengembangan potensi anak muda masih sangat minim. Minimnya kualitas SDM yang memahami persoalan anak muda juga menjadi kendala dalam menyiarkan informasi terkait materi pemberdayaan. Program siaran lebih banyak kepada pemutaran lagu-lagu dan informasi pembangunan yang bersifat umum sehingga tujuan komunitas belum berjalan secara maksimal.

Pengaruh Marketing Public Relations Terhadap Citra Merek: Studi Pada Restoran Joe’s Grill Swiss-Belhotel Jeanica Christria; Diana Anggraeni
CoverAge: Journal of Strategic Communication Vol 7 No 1 (2016)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (729.369 KB)

Restaurant business in Indonesia is now more promising. Hanging out in restaurants has now become a teen and executive lifestyle. This increasingly tight competition makes restaurant manajer to market their restaurants, trying to instill a good brand image to consumers through public relations marketing activities needs to be done. This study aims to determine the effect of public relations marketing activities on brand image at the restaurant Joe's Grill Swiss-Belhotel Mangga Besar. Type of this research is explanative quantitative. The samples used were 61 consumers selected at random on the day of sampling. Methods Data collection using survei with questionnaires as instrument. The results of this study indicate that the variables of marketing public relations activities have a significant influence on brand image (R = 0.776) of Joe's Grill Restaurant Swiss-Belhotel Mangga Besar. The correlation level of the two variables is very strong that is 88.1%.

Pemasaran Sosial Program Peduli Gizi Balita oleh Puskesmas Bojonggede Bogor Immasyari Amruroh; Diana Anggraeni
CoverAge: Journal of Strategic Communication Vol 7 No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (550.347 KB)

Malnutrition’s problem is still one of the problems in Indonesia. Puskesmas Bojonggede as a health service unit in Bojonggede sub-district has made efforts to overcome by providing information about balanced nutrition informatively. Through the social marketing Care for Nutrition Toddlers Puskesmas Bojonggede intends to persuade the target audience and increase mother awareness in terms of giving nutritious food on her toddler. This study aims to describe the communication process on the social marketing of Nutrition Care of Toddlers conducted by Bojonggede Public Health Center in RW 06 Village Rawa Panjang, Bogor. Concept in this research consists of social marketing concepts, social change campaigns, and social marketing communications. This research using a qualitative descriptive research to give a detailed description about communication process on social marketing of Child Nutrition Care at RW 06 Village Rawa Panjang, Bogor. Results of this study indicate that the communication process on the social marketing of Nutritional Care of Toddlers can improve the knowledge of target adopter on balanced nutrition. But it has not been able to shape the awareness of adopter targets to voluntarily provide nutritious food for their children. This is due to the limited means and location of information dissemination on balanced nutrition, target adopter economic factors, and preoccupation of each target adopter.

Mengelola Corporate Crisis Melalui Transformasi Model Stakeholder Relations di Era Digital Helpris Estaswara; Diana Anggraeni
CoverAge: Journal of Strategic Communication Vol 9 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Managing stakeholders in the era of digital society become more complicated and the corporate crisis is highly potential to come forward. Consequently, to develop a long-term profitable relationship with the stakeholders requires dialogue based method. However, many corporate implement stakeholder relationship model remain derived from the understanding that corporate is the centre of all stakeholders, or corporate-centric model. A new model of system-centric than proposed in order to deal with the stakeholders in the era of digital society. The model implies that the corporate will be no longer being a central of stakeholders. It means the position of the corporate being a part of the system and involve symmetrical two-way communication strategy. This paper aimed at, firstly to elaborate a social network that would be potential to create the crisis if the corporate is not implementing the system-centric model that requires the development of multi-stakeholders learning dialogues. Secondly, it also analyzed the steps should be taken into account in order to transform traditional model toward symmetrical communication model of stakeholder relationship. Furthermore, method of literature review was applied as a basis of theoretical construction on stakeholder relationship model that should be engaged in avoiding of the crisis.

RADIO KOMUNITAS ANAK MUDA Diana Anggraeni
Jurnal Ilmu Komunikasi Acta Diurna Vol 14 No 2 (2018)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Penggunaan Saluran Komunikasi Untuk Memenuhi Kebutuhan Informasi Wanita Pengusaha Kuliner Kota Depok Diana Anggraeni; Mashadi Said; Diah Febrina
Jurnal Komunikasi Global Vol 8, No 1 (2019)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

The culinary business today is one of the most sought-after business alternatives in Depok. This can be seen that out of 1000 business actors in Depok in 2018, most of them are doing business in the culinary sector. Because the development of the culinary business is increasing rapidly, culinary entrepreneurs, especially women, need various information related to this business. This study aims to find out the communication channels used by women culinary entrepreneurs in Depok to meet their information needs. This study uses a quantitative approach with a survey method. The sample was chosen using a purposive sampling technique based on the characteristics of women who have culinary business, both online and offline. Data were collected by sending questionnaires online through a google form. Within two weeks, as many as 96 respondents were willing to fill out and return the questionnaire. The results of the study show that in the current technological development, the role of communication channels is crucial to support culinary business activities. Various types of culinary information are obtained very quickly when smart business actors utilize the right communication channels. The majority of women culinary entrepreneurs in Depok use communication channels through group chat and interpersonal communication channels, such as friends and family.

Analisis Bauran Komunikasi Pemasaran Sariayu Martha Tilaar Saat Pandemi Covid-19 Safira Salsabila Atsari; Diana Anggraeni
Kiwari Vol. 2 No. 3 (2023): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v2i3.25952

The pandemic has impacted the economic sector, leading to several companies in the beauty industry being affected by its consequences. They have experienced a substantial decline in sales, particularly Sariayu Martha Tilaar. Companies need to devise strategies to endure the uncertain circumstances in order to ensure their continued operation. One approach to sustain their business is to develop effective marketing communication plans. Hence, this study was conducted to explore how Sariayu Martha Tilaar implements its marketing communication mix to preserve its sales during the pandemic. This research follows a post-positivist paradigm with a qualitative descriptive approach. The findings reveal that Sariayu Martha Tilaar employs all eight elements of the marketing communication mix; however, only six of them are deemed to have a significant impact on its sales during the pandemic: sales promotion, direct marketing, personal selling, interactive marketing, event and experiential marketing, and advertising. Pandemi telah berdampak pada sektor ekonomi, menyebabkan beberapa perusahaan di industri kecantikan terkena dampaknya. Mereka mengalami penurunan penjualan yang cukup signifikan, khususnya Sariayu Martha Tilaar. Perusahaan perlu menyusun strategi untuk bertahan dalam keadaan yang tidak pasti untuk memastikan kelangsungan operasi mereka. Salah satu pendekatan untuk mempertahankan bisnis mereka adalah mengembangkan rencana komunikasi pemasaran yang efektif. Oleh karena itu, penelitian ini dilakukan untuk mengeksplorasi bagaimana Sariayu Martha Tilaar menerapkan bauran komunikasi pemasarannya untuk mempertahankan penjualannya di masa pandemi. Penelitian ini mengikuti paradigma post-positivis dengan pendekatan deskriptif kualitatif. Temuan menunjukkan bahwa Sariayu Martha Tilaar menerapkan delapan elemen bauran komunikasi pemasaran; namun, hanya enam di antaranya yang dianggap berdampak signifikan terhadap penjualannya selama pandemi: promosi penjualan, pemasaran langsung, penjualan pribadi, pemasaran interaktif, pemasaran acara dan pengalaman, serta periklanan.

ANALISA JARINGAN, POLA DAN BUDAYA KOMUNIKASI ORGANISASI DI PT ASTRA HONDA MOTOR (AHM), MAJALENGKA Ramadhan, Fardhal Virgiawan; Anggraeni, Diana
JURNAL TEKNOLOGI INFORMASI DAN KOMUNIKASI Vol 15 No 1 (2024): Maret
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jtikp.v15i1.798

Automotive developments in Indonesia have been proven to be able to advance the Indonesian economy. This is proven by the fact that this sector is able to contribute around Rp. 99.16 Trillion. PT Astra Honda Motor (AHM) is one of the companies operating in the automotive sector that is successful in this marketing. The success achieved will certainly be related to the network, patterns, and culture of organizational communication carried out. This is because, with the formation of networks, organizational communication patterns, and culture, cooperation will increase to achieve its goals. The aim of this research is to analyze the network, patterns, and culture of organizational communication at PT Astra Motor Honda (AHM) Majalengka. The research method used is qualitative with primary and secondary data collection techniques, by conducting a Focus Group Discussion (FGD) to interpret the findings obtained. The results of this research show that AHM Majalengka has an organizational communication network and pattern, which can be seen in the communication network having several characteristics such as opinion leaders, bridges, and gatekeepers. The Organizational Communication Pattern has 2 (two) patterns, namely the Chain Communication Pattern which is found from the Main Director to the Director to the HRD Manager, while the Y Organizational Communication Pattern is found in the HRD Manager to several divisions such as Psychologist, Marketing, Account & ADM Manager, Operational Division, and Recruitment Division.

PENGARUH BRAND AMBASSADOR TERHADAP MINAT BELI PRODUK MOM UUNG Anggraeni, Diana; Muctar, Shanon Riesva Natasya; Ahmad, Rosmalia
JURNAL TEKNOLOGI INFORMASI DAN KOMUNIKASI Vol 15 No 2 (2024): September
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jtikp.v15i2.899

The importance of maternal and child health issues is the focus of sustainable development goals. In an effort to maintain the quality of mother's breast milk through booster products, Mom Uung will provide healthy babies. To reach it, you need the role of a brand ambassador so that breastfeeding mothers are interested in buying and using it. The aim of this research is to determine the influence of brand ambassador level on the level of buying interest of breastfeeding mothers who follow Mom Uung's Instagram account for products. This research uses the AIDA model, purchase intention, and brand ambassadorship as a basis for viewing the phenomenon from a theoretical and conceptual perspective. The research methodology uses a positivism paradigm with a quantitative approach. Meanwhile, this type of research is explanatory in nature to see the influence of brand ambassadors on interest in buying Mom Uung products by breastfeeding mothers as the unit of analysis. The sampling technique was purposive by attaching several criteria to respondents, in this case 100 breastfeeding mothers, obtained using the Slovin formula. Simple linear regression analysis is used as a data analysis technique. Research findings show that Nagita Slavina as the brand ambassador for Mom Uung products has a significant influence on the buying interest of breastfeeding mothers. In conclusion, there is an influence of brand ambassadors on purchasing interest. Therefore, it can be concluded that brand ambassadors influence consumer buying interest (breastfeeding mothers).

Co-Authors Ahmad, Rosmalia Akbar, Muhamad Asif Maulana Amiruddin Saleh Andi Faisal Bakti & Venny Eka Meidasari Badari Burhan, Ahmad Bahtiar Efendi Dari, Putri Wulan Diah Febrina Dini Wulansari Emi Rahmawati Estaswara, Helpris Fadila, Baity Nur Fahrezy, Muhammad Adam Fernanda, Andri Firdaus, Mutia Fitri K., Dian Hidayatulloh, Wenang Hikma, Waode Erty Immasyari Amruroh Jeanica Christria Kaukab, M. Elfan Kilen, Kevin Georgy Listiyani, Della Lubis, Donal Fernado Mashadi Said Maulana Azka, Muhammad Gilang Mohamad Nuzurul Fasha Mohamad Nuzurul Fasha Muctar, Shanon Riesva Natasya Muhaimin, Achmad Imam Munanto, Gede Mustikawati Mustikawati Nabila, Nabila Nur Rahmadi, Andhi Nurhadi, Muizzu Pamungkas, Toriq Putra, Ghiri Basuki Qonita, Naila Ramadhan, Fardhal Virgiawan Rawi, Muhammad Farhan Rizky Arif Afandi Rosit, Muhamad Safira Salsabila Atsari Shanda, Billy Febriand Sigalingging, Bob Morison Siti Marwiyah Sovianti, Rina Tabitha Deborah Tabitha Deborah Tri Arie Bowo Wahdini, Morika Wanodya, Ayuning

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