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All Journal Jurnal Informasi Pengabdian Masyarakat Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Muhammad Naufal Zundan
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Kepemimpinan Muhammadiyah Dan Aisyiyah Memajukan Semesta Mencerahkan Peradaban Adityo Aprianto; Muhammad Naufal Zundan; Nadzifah Nurhasanah; Syawalludin Yusuf; Dwi Ayu Azzahra; Muhammad Raffi Goutama 
Jurnal Informasi Pengabdian Masyarakat Vol. 2 No. 1 (2024): Februari : Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v2i1.807

Abstract

Muhammadiyah deliberations also reflect the spirit of inclusivity and pluralism in Islam in Indonesia, where various religious views and understandings are given space to speak and contribute. In a broader context, the Muhammadiyah Conference also has an impact on social and educational development in Indonesia, because Muhammadiyah has a significant role in the sector.Through a deeper understanding of Muhammadiyah Musyawarah, we can understand how a large Islamic organization like Muhammadiyah combines Islamic values ​​with democratic principles and active participation in decision-making processes. This has inspired various groups to seek relevant solutions and innovations in dealing with social, educational and religious challenges in Indonesia.
Implementasi Word of Mouth Marketing Brand Ciganjur Outdoor dalam Membangun Brand Awareness Muhammad Naufal Zundan; Jamiati KN
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.257

Abstract

Word of mouth (WOM) marketing is an effective marketing communication strategy that utilizes direct recommendations from consumers to other potential consumers. This research aims to analyze the implementation of the WOM marketing strategy carried out by Ciganjur Outdoor, an MSME providing outdoor equipment rental services in Jakarta. The research was conducted using qualitative methods through in-depth interviews, observation and documentation. The results show that Ciganjur Outdoor has implemented a WOM strategy with the elements talkers, topics, tools, taking part, and tracking. Through direct interaction with potential consumers and utilizing feedback, Ciganjur Outdoor seeks to build brand awareness and strong relationships with consumers. The obstacles faced are the lack of human resources and the lack of optimal use of outdoor communities. This research is expected to provide insight into the implementation of WOM strategies, especially for MSMEs in the service industry.
Co-Authors Adityo Aprianto Dwi Ayu Azzahra KN, Jamiati Muhammad Raffi Goutama  Nadzifah Nurhasanah Syawalludin, Syawalludin