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All Journal Jurnal Informasi Pengabdian Masyarakat Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Ghina Fitriyana
Unknown Affiliation
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Re-branding UMKM Dalam Meningkatkan Penjualan Hasil Produksi Pertanian Pada Kelompok Wanita Tani Pamulang Barat Najma Tashifya Siroj; Ghina Fitriyana; Salwa Rizka Rabadi; Velda Ardia; Yulia Rahmawati; Ayu Putri Mungkasih; Nurbaiti Dewi; Nadhira Amanda Putri
Jurnal Informasi Pengabdian Masyarakat Vol. 2 No. 1 (2024): Februari : Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v2i1.831

Abstract

Women Farmers Groups have a central role in supporting food security and sustainable development in rural areas. However, challenges in marketing, branding and market access often hinder their economic potential. This article analyzes how re-branding can be an empowerment tool for Women Farmers groups in the context of Micro, Small and Medium Enterprises (MSMEs). Using a case study approach, this study examines the experiences of several women farmer groups who have successfully implemented re-branding strategies. This analysis covers the strategic steps undertaken by the Women Farmers group in their re-branding process, including market analysis, identification of product added value, design and packaging changes, and improvement of brand communication. This research also explores the impact of re-branding on increasing market access, increasing income, and economic empowerment of group members. In addition, this article discusses the key factors that influence the success of the re-branding of the Women Farmer group, such as the involvement of group members, branding training, and support from the government or related institutions. The practical implications of this research provide guidance for Women Farmers groups in planning and implementing effective re-branding, as well as providing valuable information for stakeholders who wish to support empowerment.
Brand Experience Melalui Fitur Keynote dalam Mempromosikan Iphone 15 Ghina Fitriyana; Agus Hermanto
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 4 (2024): November : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i4.335

Abstract

This research explores how the features of Apple's Keynote presentation influence the brand experience for the iPhone 15. The primary focus is on how the visual, narrative, and design elements in Keynote play a role in shaping consumers' sensations, feelings, thoughts, actions, and relationships with the brand. Using a qualitative approach, the study analyzes how sensory elements presented through animations and graphics enrich the consumer experience, and how touching narratives create a deep emotional connection. Additionally, the research evaluates how clear and engaging information delivery shapes consumer perceptions of the product, driving purchasing decisions and product recommendations. Interviews with key informants and consumers reveal that Keynote is effective in reinforcing brand loyalty and deepening emotional connections with consumers. A well-integrated presentation not only enhances consumer engagement but also strengthens their personal bond with the iPhone 15 brand. These findings offer valuable insights into how presentation features can be leveraged to create a positive and lasting brand experience.
Co-Authors Agus Hermanto Ayu Putri Mungkasih Nadhira Amanda Putri Najma Tashifya Siroj Nurbaiti Dewi Salwa Rizka Rabadi Velda Ardia YULIA RAHMAWATI