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All Journal Jurnal Informasi Pengabdian Masyarakat Jurnal Ilmu Komunikasi dan Sosial Politik
Salwa Rizka Rabadi
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Re-branding UMKM Dalam Meningkatkan Penjualan Hasil Produksi Pertanian Pada Kelompok Wanita Tani Pamulang Barat Najma Tashifya Siroj; Ghina Fitriyana; Salwa Rizka Rabadi; Velda Ardia; Yulia Rahmawati; Ayu Putri Mungkasih; Nurbaiti Dewi; Nadhira Amanda Putri
Jurnal Informasi Pengabdian Masyarakat Vol. 2 No. 1 (2024): Februari : Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v2i1.831

Abstract

Women Farmers Groups have a central role in supporting food security and sustainable development in rural areas. However, challenges in marketing, branding and market access often hinder their economic potential. This article analyzes how re-branding can be an empowerment tool for Women Farmers groups in the context of Micro, Small and Medium Enterprises (MSMEs). Using a case study approach, this study examines the experiences of several women farmer groups who have successfully implemented re-branding strategies. This analysis covers the strategic steps undertaken by the Women Farmers group in their re-branding process, including market analysis, identification of product added value, design and packaging changes, and improvement of brand communication. This research also explores the impact of re-branding on increasing market access, increasing income, and economic empowerment of group members. In addition, this article discusses the key factors that influence the success of the re-branding of the Women Farmer group, such as the involvement of group members, branding training, and support from the government or related institutions. The practical implications of this research provide guidance for Women Farmers groups in planning and implementing effective re-branding, as well as providing valuable information for stakeholders who wish to support empowerment.
Pengaruh Customer Experience Terhadap Kepuasan Pelanggan Miniso (Survei pada Followers Instagram @minisoindo) Salwa Rizka Rabadi; Daniel Handoko
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2445

Abstract

Customer Experience is one of the strategies that businesses can use to attract potential customers and ensure customer satisfaction. Therefore, the one objective of this research is to examine the impact tof customer experience on Miniso’s customer experience theory, encompassing sense, feel, think, act, and relate, as well as customer satisfaction theory, which includes expectation alignment, revisit intention, and willingness to recommend products. The study adopts a quantitative approach using a survey method. Data was collected by distributing questionnaires to 86 respondents from the Instagram account @minisoindo followers. Probability sampling with simple random sampling was used for sample selection. The findings indicate that respondents agreed with the statements regarding Miniso’s customer experience. Similarly, for customer satisfaction, respondents also agrees with all statements in variable (Y) of the questionnaire. The study reveals a strong positive correlation (0.793) between customer experience and customer satisfaction, with customer experience accounting for 63% of the influence on customer satisfaction while the remaining 37% is attributed to other factors.
Co-Authors Ayu Putri Mungkasih Ghina Fitriyana Handoko, Daniel Nadhira Amanda Putri Najma Tashifya Siroj Nurbaiti Dewi Velda Ardia YULIA RAHMAWATI