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All Journal Jurnal Enterpreneur dan Bisnis (JEBI) Jurnal TAM (Technology Acceptance Model) Jurnal Signaling JTKSI (Jurnal Teknologi Komputer dan Sistem Informasi)
Nurheti, Nurheti
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Pengaruh Harga, Lokasi, dan Kualitas Pelayanan Jasa terhadap Kepuasan Pelanggan Rumah Potong Hewan (RPH) Waylaga Bandar Lampung Nurheti, Nurheti; Hidayati, Nurul
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 1, No 1 (2022)
Publisher : Universitas Mitra Indonesia

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Abstract

The Development of business word in the era globalization requires perfect performance in every process that is executed by the company. The increasing demand of beef in the community to make all people who have a business that provider faculities and services for its customers. The number of imported cattle that goes to Lampung is required by 10 % cuttins the cuttle in RPH Waylaga accordins to that recommended by the goverment. But in fact, cattle traders still prefer not to cut the in the Waylaga RPH because the reasons is the location not strategies and far from the central of Bandar Lampung.This research uses qualitative approach, and this research also was conducted on April 2017 until finish in Slaughterhouse (RPH) Waylaga Bandar Lampung, the population in this research from all of customers for about 49 people in RPH Waylaga Bandar Lampung. The sample that the research is sampling saturated and the sample set in this research as many as 49 respondent. Based on the result of regression testing between Price, Location, and Quality of Service so that price, Location, and Quality of service have been applied in Cut Out Animal (RPH) Bandar Lampung has influence and positive relation to customer satisfaction while at variable of service quality from partial test. This not has an effect of customer satisfaction in RPH Bandar Lampung.
RELIGIOSITY AND HALAL LITERACY AS DETERMINANTS OF CONSUMER DECISION-MAKING IN PURCHASING HALAL FOOD VIA ONLINE PLATFORMS Nurheti, Nurheti; Wahyudi, Dedi
Jurnal TAM (Technology Acceptance Model) Vol 16, No 1 (2025): Jurnal TAM (Technology Acceptance Model)
Publisher : Institut Bakti Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jurnaltam.v16i1.1832

Abstract

This study aims to analyze the influence of religiosity and halal literacy on consumer decisions in purchasing halal food through online platforms. This research applies a quantitative approach using a correlational method. The population consists of millennial generation high school students in Pringsewu Regency, with a sample of 150 respondents selected randomly. The research instrument was a questionnaire that had been tested for validity and reliability. The results of the multiple linear regression test indicate that religiosity and halal literacy have a positive and significant influence on online halal food purchasing decisions, both partially and simultaneously. The coefficient of determination (R²) is 0.539, indicating that 53.9% of purchasing decisions are explained by religiosity and halal literacy, while the remaining percentage is influenced by other factors. These findings emphasize the importance of halal education and the strengthening of religious values in shaping halal consumption behavior among the younger generation.
ELECTRONIC MARKETING ARCHITECTURE FOR BANANA FLAVOR SNACK UMKM USING THE ENTERPRISE ARCHITECTURE PLANNING MODEL Arida, Syiar Irmania; Nurheti, Nurheti; Salim, Agus
Jurnal Signaling Vol 12, No 2 (2023): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i1.1744

Abstract

In an increasingly developing digital era, electronic marketing (e-marketing) has become key for Micro, Small, and Medium Enterprises (MSMEs) in increasing Power competitiveness and market reach. Study This aims to develop electronic marketing architecture for mobile MSMEs in banana flavored snack industry uses the approach of Enterprise Architecture Planning (EAP). Using EAP, research This try compile a framework of systematic and comprehensive work for planning, designing, and implementing marketing strategies for effective electronics. Application method Enterprise Architecture Planning (EAP) specifically for deep flavor banana snack industry MSME context. Approach This covers an analysis of technology and business processes and considers aspects of typical of local culture and markets from industry the. Additionally, the research will develop an integrating architectural model for various component technology information, such as e-commerce platforms, social media, and data analytics, to support adaptive and responsive marketing strategies. Result of study This expected can give a guide practical for MSMEs, deep-flavored banana snacks optimizing utilization digital technology for increase performance business they.
Sistem Pengambilan Keputusan Menentukan Media Pembelajaran Daring Efektif Bagi Siswa SMP Al Qolam Kotaagung Menggunakan Metode Weight Product Renaldo, Riki; Arida, Syiar Irmania; Nurheti, Nurheti
JTKSI (Jurnal Teknologi Komputer dan Sistem Informasi) Vol 7, No 2 (2024): JTKSI (Jurnal Teknologi Komputer dan Sistem Informasi)
Publisher : Institut Bakti Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jtksi.v7i3.1798

Abstract

This study aims to develop a decision-making system in determining effective online learning media for students of SMP Al Qolam Kotaagung using the Weight Product (WP) method. In today's digital era, choosing the right learning media is very important to improve the quality of online learning, especially at the junior high school level. The Weight Product method was chosen because of its ability to optimize the assessment of various media alternatives based on predetermined criteria, such as ease of access, interactivity, availability of materials, and suitability to the curriculum. This study uses a quantitative approach with data analysis techniques that involve giving weights to each relevant criterion. SMP Al Qolam Kotaagung is under the auspices of the Ministry of Education and Culture, Tanggamus Regency Education Office. The online school application is an important application for all students during this pandemic. Many students use the WhatsApp, Classroom, Zoom, Edmodo, Google Meet applications. In other cases, many students use these applications. Therefore, this analysis determines which media is effective, in analyzing the application using the Weighted Product method. The results of the study are expected to provide recommendations for appropriate and effective learning media, so that they can increase the effectiveness of the online learning process at SMP Al Qolam Kotaagung. In addition, this system can be a reference for other schools in choosing the right online learning media according to the needs and characteristics of students.
Co-Authors Agus Salim Arida, Syiar Irmania Dedi Wahyudi Nirmala Dewi, Nirmala Dewi Nurul Hidayati Restu Danang Adhardianto, Restu Danang Adhardianto Riki Renaldo, Riki