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All Journal Jurnal Signaling JTKSI (Jurnal Teknologi Komputer dan Sistem Informasi)
Arida, Syiar Irmania
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ELECTRONIC MARKETING ARCHITECTURE FOR BANANA FLAVOR SNACK UMKM USING THE ENTERPRISE ARCHITECTURE PLANNING MODEL Arida, Syiar Irmania; Nurheti, Nurheti; Salim, Agus
Jurnal Signaling Vol 12, No 2 (2023): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i1.1744

Abstract

In an increasingly developing digital era, electronic marketing (e-marketing) has become key for Micro, Small, and Medium Enterprises (MSMEs) in increasing Power competitiveness and market reach. Study This aims to develop electronic marketing architecture for mobile MSMEs in banana flavored snack industry uses the approach of Enterprise Architecture Planning (EAP). Using EAP, research This try compile a framework of systematic and comprehensive work for planning, designing, and implementing marketing strategies for effective electronics. Application method Enterprise Architecture Planning (EAP) specifically for deep flavor banana snack industry MSME context. Approach This covers an analysis of technology and business processes and considers aspects of typical of local culture and markets from industry the. Additionally, the research will develop an integrating architectural model for various component technology information, such as e-commerce platforms, social media, and data analytics, to support adaptive and responsive marketing strategies. Result of study This expected can give a guide practical for MSMEs, deep-flavored banana snacks optimizing utilization digital technology for increase performance business they.
Sistem Pengambilan Keputusan Menentukan Media Pembelajaran Daring Efektif Bagi Siswa SMP Al Qolam Kotaagung Menggunakan Metode Weight Product Renaldo, Riki; Arida, Syiar Irmania; Nurheti, Nurheti
JTKSI (Jurnal Teknologi Komputer dan Sistem Informasi) Vol 7, No 2 (2024): JTKSI (Jurnal Teknologi Komputer dan Sistem Informasi)
Publisher : Institut Bakti Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jtksi.v7i3.1798

Abstract

This study aims to develop a decision-making system in determining effective online learning media for students of SMP Al Qolam Kotaagung using the Weight Product (WP) method. In today's digital era, choosing the right learning media is very important to improve the quality of online learning, especially at the junior high school level. The Weight Product method was chosen because of its ability to optimize the assessment of various media alternatives based on predetermined criteria, such as ease of access, interactivity, availability of materials, and suitability to the curriculum. This study uses a quantitative approach with data analysis techniques that involve giving weights to each relevant criterion. SMP Al Qolam Kotaagung is under the auspices of the Ministry of Education and Culture, Tanggamus Regency Education Office. The online school application is an important application for all students during this pandemic. Many students use the WhatsApp, Classroom, Zoom, Edmodo, Google Meet applications. In other cases, many students use these applications. Therefore, this analysis determines which media is effective, in analyzing the application using the Weighted Product method. The results of the study are expected to provide recommendations for appropriate and effective learning media, so that they can increase the effectiveness of the online learning process at SMP Al Qolam Kotaagung. In addition, this system can be a reference for other schools in choosing the right online learning media according to the needs and characteristics of students.
Co-Authors Agus Salim Nurheti, Nurheti Riki Renaldo, Riki