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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Riset Akuntansi
Nadia Rachmawati
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Economics, Econometrics & Finance Other

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Penerapan Sistem Pencatatan Keuangan Pada UMKM Donat Bunda Al Di Surabaya Eka Faricha Bachrie; Nadia Rachmawati; Salsabilah Al Fitri; Nur Laili Rahmawati; Dia Nur Aini; Mochamad Reza Adiyanto
Jurnal Riset Akuntansi Vol. 2 No. 3 (2024): August : Jurnal Riset Akuntansi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jura-itb.v2i3.2084

Abstract

This research discusses the importance of Micro, Small, and Medium Enterprises (MSMEs) in the Indonesian economy, especially in creating jobs, increasing national income, and reducing unemployment and poverty. Despite their significant contribution, MSMEs often face obstacles in financial management, especially in effective financial recording and reporting. As a case study, this research focuses on Bunda Al's donut business in Surabaya which is experiencing challenges in financial recording due to the business owner's lack of understanding about accounting. This research aims to identify ways to improve the financial management of MSMEs through basic accounting training and the use of simple accounting systems such as Microsoft Excel or Google Sheets. The main focus includes practices to manage finances in a healthy and sustainable manner, including recording daily transactions, preparing necessary financial reports, and ensuring the accuracy of financial reports. The research method involved interviews with MSME owners and descriptive analysis to characterize the data. The results showed that effective financial management starts with the selection of quality raw materials and accurate recording of daily transactions. Businesses are advised to expand their financial statements to include balance sheets and cash flows for a more complete financial picture. This research is expected to provide practical guidance for MSMEs in improving their financial management, as well as encourage the effective application of accounting principles. Thus, improving the quality of accounting records is expected to contribute to innovation in accounting science and its application among MSMEs.
Pengaruh Promo di Aplikasi E-commerce Shopee terhadap Minat Beli Konsumen winda octavia ramadhina; nadia rachmawati; Muhammad Alkirom Wildan
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02 (2025): Volume 10, Nomor 02 Juni 2025 publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Technology brings big changes for its users. Purchases can now be made online through e-commerce platforms. One of the popular platforms in Indonesia is Shopee, an online shopping application that is widely used by Indonesians. The purpose of this study was to find out about promos, the types of promos that are applied, shopee marketing strategies, factors supporting the effectiveness of promos, and challenges or risks of promo strategies at shopee. The results of this study consumers depend on promotions, which causes dependence on discounts before making purchases, resulting in reduced brand loyalty and purchases in the absence of promotions. About strategic promotion in e-commerce cannot be underestimated, because the role of promotion is very important in encouraging customer interest.
Co-Authors Dia Nur Aini Eka Faricha Bachrie Mochamad Reza Adiyanto Muhammad Alkirom Wildan Nur Laili Rahmawati Salsabilah Al Fitri winda octavia ramadhina