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All Journal Medani : Jurnal Pengabdian Masyarakat Mount Hope Global Economic Journal
Purba , Mohd. Nawi
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Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice

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PENGARUH WORD OF MOUTH (WOM) DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI KANTOR CHERY MEDAN ginting, Ebenezer; Purba , Mohd. Nawi; Ara Auza
Mount Hope Economic Global Journal Vol. 2 No. 1 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i1.243

Abstract

The results of research originating from data processing show a positive relationship between the Word of Mouth (WOM) variables and promotions on purchasing decisions at Chery Medan. Partially, the influence of Word of Mouth (WOM) and Promotion on Purchasing Decisions at Chery Medan is 0.819 and 0.553 respectively. Simultaneously, the Word of Mouth (WOM) and Promotion variables on Purchasing Decisions at Chery Medan are 0.446. From the results of the analysis it was found that partially Word of Mouth (WOM) and Promotion on Purchasing Decisions at Chery Medan were 44.6% and 45.8% respectively. Simultaneously, the influence of Word of Mouth (WOM) and Promotion on Purchasing Decisions at Chery Medan is 88.3% and the remainder is influenced by other variables not proposed in this research.
Pengembangan Karakter dan Jiwa Wirausaha Anak Asuhan Melalui Program Pendidikan Non Formal Berbasis Life Skill di Panti Asuhan Berkat Iman Sejahtera Harahap, Rahmat Alamsyah; Doloksaribu , Winda Sri Astuti; Guci , Dede Ansyari; Pasaribu , Lidya Natalia; Butar-Butar , Mangasi; Purba , Mohd. Nawi; Hutagaol, Jarungjung
Medani : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): April 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jpm.v4i1.884

Abstract

Abstrak – Pengabdian kepada masyarakat ini bertujuan untuk mengembangkan karakter dan jiwa wirausaha anak panti asuhan melalui program strategi pendidikan pemberdayaan anak asuh melalui program pengembangan non formal berbasis life skill. Program ini dirancang untuk meningkatkan kemampuan anak panti asuhan dalam menghadapi tantangan hidup dan meningkatkan kemampuan mereka dalam mengembangkan usaha. Metode yang digunakan dalam program ini adalah pendidikan non formal berbasis life skill, yang meliputi pelatihan dan pendampingan. Hasil dari program ini menunjukkan bahwa anak panti asuhan yang mengikuti program ini memiliki peningkatan yang signifikan dalam karakter dan jiwa wirausaha mereka. Abstract – This community service aims to develop the character and entrepreneurial spirit of orphanage children through educational strategy programs for the empowerment of foster children through non-formal development programs based on life skills. This program is designed to improve the ability of orphanage children to face life challenges and improve their ability to develop their businesses. The method used in this program is non-formal life skill-based education, which includes training and mentoring. The results of this program showed that the orphanage children who participated in the program had a significant improvement in their character and entrepreneurial spirit.
Co-Authors Ara Auza Butar-Butar , Mangasi Doloksaribu , Winda Sri Astuti ginting, Ebenezer Guci , Dede Ansyari Harahap, Rahmat Alamsyah Hutagaol, Jarungjung Pasaribu , Lidya Natalia