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All Journal Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Mantik Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ipteks Terapan : research of applied science and education Jurnal Minfo Polgan (JMP) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Jurnal bintang manajemen Mount Hope Global Economic Journal IJMA Mount Hope Management International Journal OPINI: Journal of Communication and Social Science
Ara Auza
Universitas Medan Area
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Pengaruh Komunikasi Nonverbal dalam Mewujudkan Komunikasi yang Efektif antara Agen dan Konsumen PT. Axa Financial Indonesia cabang Medan Ara Auza
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 1, No 3 (2019): Journal of Education, Humaniora and Social Sciences (JEHSS) April
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (774.118 KB) | DOI: 10.34007/jehss.v1i3.32

Abstract

This study entitled The Effect of Nonverbal Communication in realizing Effective Communication between Agents and consumers of PT. Axa Financial Indonesia, Medan branch. This study aims to determine the process of Nonverbal Communication carried out by Insurance Agents of PT. Axa Financial Indonesia Medan branch; to find out the role of nonverbal communication in realizing Effective Communication between Agents and Consumers PT. Axa Financial Indonesia Medan branch; and to find out forms of nonverbal communication by insurance agents PT. Axa Financial Indonesia can realize effective communication with consumers. The theory used in this study is the theory of interpersonal communication, non-verbal communication and effective communication. The research methodology is intended to describe how researchers describe the procedures for collecting data needed, as well as analyzing data. The method in this study is a case study method. The informants in this study were 5 informants consisting of 2 (two) insurance agents and 3 (consumers) insurance PT. AXA Financial Indonesia Medan Branch. Research results Nonverbal communication that is often used by agents is physical appearance. The neat and attractive physical appearance was noticed by agents. The dominant factor when making a presentation is the clear tone of voice and movement of the limbs / kinesik such as the hands and eyes.
Pengaruh Konten Vlog Akun Youtube Tasya Farasya Terhadap Minat Beli Subscribers Dian Pertiwi; Effiati Juliana Hasibuan; Ara Auza
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 1 (2022): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i1.1149

Abstract

This study aims to determine and analyze the influence given by beauty vloggers on buying interest a skin care product through social media Youtube. The vlog content uploaded by Tasya Farasya is used as a medium to share information and experiences from the use of a care and beauty product. Tasya Farasya's knowledge and experience can be a source of advice and influence on purchases. The method used is a quantitative study using the Slovin formula, and obtained a sample of 100 respondents. The analysis was carried out using the Product Moment Correlation Test and the Determination Test with the SPSS version 21. The results of the study stated that there was an influence between Tasya Farasya's Youtube account on buying interest a skin care products. The conclusion of the study proves that the presence of beauty vloggers on Youtube social media is very beneficial for companies to carry out marketing activities. The credibility and popularity of a beauty vlogger will attract followers to make purchases of the products reviewed.
Pengaruh Komunikasi terhadap Kinerja Aparatur Sipil Negara di Kantor Dewan Perwakilan Rakyat Daerah Provinsi Sumatera Utara Masa Covid-19 Ara Auza
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 5, No 4 (2023): Journal of Education, Humaniora and Social Sciences (JEHSS), May
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v5i4.1732

Abstract

This article aims to determine the effect of Communication on the performance of the State Civil Apparatus during the Covid-19 pandemic at the Regional People's Representative Council Office of North Sumatra Province. This study uses the theory of Communication. This research was examined at the Regional People's Legislative Council Office of North Sumatra Province. The research method used in this research is correlational quantitative. The population in this study is the State Civil Apparatus (ASN) in the Regional People's Representative Council Office of North Sumatra Province, totaling 106 people. The results of this study indicate that: (1) There is an influence of State Civil Apparatus Communication on the performance of State Civil Apparatuses in the Regional House of Representatives of North Sumatra Province of 0.383. The level of correlation is low but sure between the communication variables of the State Civil Apparatus and the Performance of the State Civil Apparatus during the Covid-19 period in the Regional People's Representative Council of North Sumatra Province.
THE EFFECT OF SOCIAL MEDIA MARKETING AND ONLINE TOURISM DESTINATION REVIEWS ON TOURISTS' VISITING DECISIONS Herlina Fransiska Br Tarigan; Riko Alexsander Manalu; Mohd. Nawi Purba; Ara Auza
Jurnal Ipteks Terapan Vol. 17 No. 3 (2023): Jurnal Ipteks Terapan
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22216/jit.v17i3.2383

Abstract

The purpose of this study was to determine the effect of Social Media Marketing and Online Tourism Destination Reviews on Tourists' Visiting Decisions at the Tangkahan Tourism Object, Langkat Regency, North Sumatra. The analysis used is associative analysis, this research method is quantitative. The population in this study were all domestic and foreign tourists visiting the Tangkahan tourist attraction, Langkat Regency, North Sumatra, totaling 92,503 in 2018-2022. The sampling method uses a non-probability sampling method with an accidental sampling technique, namely a sampling technique based on coincidence, that is, anyone who happens to meet researchers at the Tangkahan tourist attraction, Langkat Regency, North Sumatra. Using the slovin formula so that the sample obtained is 100 respondents. The results obtained from this study indicate that: 1) Social media marketing has a partial and significant influence on the decision to visit tourists, 2) Reviews of online tourist destinations have a partial and significant effect on the decision to visit tourists, 3) Social media marketing and online Tourism Destination Reviews simultaneously have an influence and are significant on visiting tourists decisions. Adjusted R square value of 0.719 can be called the coefficient of determination, this means 0.719 (71.9%) Customer satisfaction can be obtained and explained by social media marketing and online tourism destination reviews while the remaining 38.9% (100% - 71.9% = 28.1%) is explained by variables outside the model that are not examined .
The Influence of organizational support and employee work engagement on employee performance at PT Everbright Sugiarto Sugiarto; Mohd. Nawi Purba; Ara Auza
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4913

Abstract

This study, conducted from May 2023 to January 2024 at PT Everbright, examined the impact of organizational support and employee work engagement on employee performance. Using a census method, all 165 employees were included as research subjects. Multiple linear regression analysis revealed that both organizational support and employee work engagement significantly and positively influenced employee performance. The findings indicated that organizational support (tcount = 3.744, p = 0.000) and employee work engagement (tcount = 6.633, p = 0.000) had significant effects on performance. Simultaneously, these variables had a positive and significant impact on performance (Fcount = 65.485, p = 0.000). The adjusted R Square value was 0.440, suggesting that 44.0% of employee performance could be explained by organizational support and employee work engagement, while 56.0% was influenced by other unexamined variables such as work environment and rewards
PENGARUH WORD OF MOUTH (WOM) DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI KANTOR CHERY MEDAN ginting, Ebenezer; Purba , Mohd. Nawi; Ara Auza
Mount Hope Economic Global Journal Vol. 2 No. 1 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i1.243

Abstract

The results of research originating from data processing show a positive relationship between the Word of Mouth (WOM) variables and promotions on purchasing decisions at Chery Medan. Partially, the influence of Word of Mouth (WOM) and Promotion on Purchasing Decisions at Chery Medan is 0.819 and 0.553 respectively. Simultaneously, the Word of Mouth (WOM) and Promotion variables on Purchasing Decisions at Chery Medan are 0.446. From the results of the analysis it was found that partially Word of Mouth (WOM) and Promotion on Purchasing Decisions at Chery Medan were 44.6% and 45.8% respectively. Simultaneously, the influence of Word of Mouth (WOM) and Promotion on Purchasing Decisions at Chery Medan is 88.3% and the remainder is influenced by other variables not proposed in this research.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAAN PELANGGAN PADA MAHASISWA UNIVERSITAS PRIMA INDONESIA Felise, Albert; Purba, Mohd. Nawi; Auza, Ara
IJMA (Indonesian Journal of Management and Accounting) Vol 5, No 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/ijma.2024.5(2).312-321

Abstract

Penelitian ini bertujuan untuk mengevaluasi pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan di kalangan mahasiswa Fakultas Hukum Universitas Prima Indonesia. Peserta dalam penelitian ini terdiri dari mahasiswa Fakultas Hukum yang terlibat secara aktif. Metode yang digunakan untuk analisis data adalah Structural Equation Modeling Partial Least Squares (SEM-PLS), yang digunakan untuk menguji kevalidan, kehandalan, dan dampak positif dari setiap variabel independen terhadap variabel dependen
PENGARUH E-TRUST, PROMOSI DAN E-SATISFACTION TERHADAP E-LOYALTY PADA P ENGGUNA E-WALLET OVO Benny Anggara; Chelena gweendolyn; Mohd. Nawi Purba; Ara Auza
Mount Hope Management International Journal Vol. 2 No. 2 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v2i2.477

Abstract

OVO is a smart application that provides online payment and transaction services (OVO Cash). This study aims to determine and analyze the effect of E-Trust, Promotion and Promotion on E-Loyalty on OVO E-Wallet Users. This research approach is based on a quantitative approach. The research sample was 80 respondents. Data collection techniques used questionnaires, interviews and documentation. Data analysis techniques used multiple linear regression analysis. The results of the study showed that E-Trust had an effect on E-Loyalty on OVO E-Wallet Users (3.174> 1.992 and 0.002 <0.05), Promotion had an effect on E-Loyalty on OVO E-Wallet Users (3.385> 1.992 and 0.001 <0.05) and E-satisfaction had an effect on E-Loyalty on OVO E-Wallet Users (4.338> 1.992 and 0.000 <0.05). The results of simultaneous hypothesis testing obtained that E-Trust, Promotion and E-Satisfaction had an effect on E-Loyalty for OVO E-Wallet Users (F count (26.977) > F table (2.72) and a significance probability of 0.000 < 0.05).
ANALISIS PENGARUH CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK KFC PADA MAHASISWA UNPRI MEDAN Elaine Kang; Kevin; Mohd. Nawi Purba; Ara Auza
Mount Hope Management International Journal Vol. 2 No. 2 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v2i2.479

Abstract

Kentucky Fried Chicken is a very famous fast food restaurant or commonly called KFC. The purpose of this study is to determine and analyze the influence of Brand Image, Price and Promotion on KFC Product Purchasing Decisions on Unpri Medan Students. This research approach is based on a quantitative approach. The research sample was 97 respondents using Simple random sampling as a sampling technique. The partial test results obtained a value of t count> t table (3.816> 1.986) and a significance of 0.000 <0.05, meaning that H1 is accepted, namely Brand Image influences KFC Product Purchasing Decisions on Unpri Medan Students. The partial test results obtained a value of t count> t table (2.992> 1.986) and a significance of 0.004 <0.05, meaning that H2 is accepted, namely Price influences KFC Product Purchasing Decisions on Unpri Medan Students. The partial test results obtained a calculated t value > t table (2.750 > 1.986) and a significance value of 0.007 < 0.05, meaning that H3 is accepted, namely that Promotion influences the Decision to Purchase KFC Products on Unpri Medan Students. The simultaneous test results obtained a calculated F value (29.946) > F table (2.70) and a significance probability of 0.000 < 0.05, meaning that H4 is accepted. Brand Image, Price and Promotion influence the Decision to Purchase KFC Products on Unpri Medan Students.
Komunikasi Aktor Politik Anggaran Pemerintah Dewan Perwakilan Rakyat Daerah Provinsi Sumatera Utara Auza, Ara; Zahrawi, Muhammad; Tamsil, Ilma Saakinah
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 3, No 3 (2024): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v3i3.21967

Abstract

Penelitian ini berjudul “Komunikasi Aktor Politik Anggaran Pemerintah Dewan Perwakilan Rakyat Daerah Provinsi Sumatera Utara.” Penelitian ini menggunakan metode kualitatif deskriptif untuk mengeksplorasi dan memahami dinamika komunikasi antara aktor-aktor politik dalam proses penetapan anggaran di Provinsi Sumatera Utara. Teknik pengumpulan data yang digunakan meliputi wawancara, observasi partisipatoris, dan dokumentasi. Data yang terkumpul dianalisis melalui proses kondensasi data, penyajian data, penarikan kesimpulan, dan triangulasi. Hasil penelitian menunjukkan bahwa komunikasi aktor politik anggaran dalam proses politik anggaran meliputi tiga jenis komunikasi utama: (1) komunikasi organisasi politik, (2) komunikasi berorientasi tugas, dan (3) komunikasi antar-pribadi. Penelitian ini juga mengidentifikasi bahwa aktor politik anggaran utama dalam program kebijakan bidang infrastruktur adalah Gubernur Sumatera Utara. Aspek teknis dari proses ini didukung oleh tiga orang Sekretaris Daerah, Kepala Bappelitbangda, Kepala BPKAD, Kepala Dinas Pekerjaan Umum, serta Pimpinan DPRD, Pimpinan Fraksi, dan Pimpinan Komisi D DPRD Provinsi Sumatera Utara bidang Pembangunan.Penelitian ini memberikan wawasan mendalam tentang bagaimana komunikasi antara aktor-aktor politik mempengaruhi proses penetapan anggaran dan alokasi sumber daya di Provinsi Sumatera Utara. Temuan ini diharapkan dapat menjadi dasar untuk perbaikan proses komunikasi dan pengambilan keputusan dalam kebijakan anggaran di masa depan.
Co-Authors Adela, Fernanda Putra Alexander, Ferderich Apriadi Andary, Ria Wuri Bagariang, Cecilia Novita Sari Benny Anggara Buulolo, Grece Naomi Chelena gweendolyn Dian Pertiwi Effiati Juliana Hasibuan Elaine Kang Felise, Albert ginting, Ebenezer Ginting, Fuad Putera Perdana Herlina Fransiska Br Tarigan Hutagaol, Camelia Chairunissa Ilma Saakinah Tamsil Kevin Mohd Nawi Purba Mohd. Nawi Purba Mohd. Nawi Purba Purba , Mohd. Nawi Purba, Mohd. Nawi Purba, Mohd. Nawi Ria Wuri Andary Riko Alexsander Manalu Selly Noverina, Selly Sugiarto Sugiarto Torang Daud Panjaitan Zahrawi, Muhammad