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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial Mount Hope Global Economic Journal
Januardin Manullang
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Biochemistry, Genetics & Molecular Biology Chemistry Economics, Econometrics & Finance Medicine & Pharmacology

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BUSINESS DEVELOPMENT STRATEGY ANALYSIS (Case Study in Ucok Durian) Fitri Berutu; Ricky Julius Salim; Rivael Rivaldo Situmorang; Januardin Manullang; Rintan Br. Saragih
Mount Hope Economic Global Journal Vol. 2 No. 1 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i1.263

Abstract

The aim of this research is to analyze the strategies that influence Ucok Durian's business development. In this research, there are several strategies implemented by Ucok Durian in developing his business. Strategy is a program to determine and achieve company goals and implement its mission. In this study, researchers chose the location of UCok Durian, Medan City as a research location for conducting research on business development strategies. The method used in this research uses a qualitative research method with a descriptive approach, and the sources in this research consist of 3 sources, namely 1 (one) owner and 2 (two) consumers of ucok durian. Data collection for this research was carried out in interviews, observation and documentation. From the research results based on data collection, a strategy was obtained using SWOT analysis to determine the strengths, weaknesses, opportunities open to the company and a number of identified threats in maintaining product quality, improving service and product sales. The ucok durian business has weaknesses, especially in the use of technology and promotion, but also has the strength to improve these weaknesses. Based on the results of the interview, it was found that ucok durian also carried out a business development strategy through marketing communication strategies which were categorized as good through direct sales and through news in introducing durian products so that consumers were attracted and interested in making purchases.
DUKUNGAN PERBANKAN DAN INOVASI PRODUK DALAM MENINGKATKAN EKONOMI KREATIF HOME INDUSTRY TENUN ULOS DI KABUPATEN TAPANULI UTARA PROVINSI SUMATERA UTARA Hendra Jonathan Sibarani; Januardin Manullang
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 9 No. 2 (2024): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Penelitian ini didasarkan pada teori ilmu Manajemen Kewirausahaan terkait dengan pertumbuhan industri kecil dan menengah sebagai pengukuran dalam meningkatkan ekonomi kreatif di Kabupaten Tapanuli Utara Provinsi Sumatera Utara. Metode penelitian ini menggunakan pendekatan kuantitatif, jenis penelitian deskriptif kuantitatif dengan sifat penelitian yaitu explanatory. Variabel bebas dalam penelitian ini yaitu dukungan perbankan (X1), inovasi produk (X2) sedangkan variabel terikat dalam penelitian yaitu peningkatan ekonomi kreatif (Y). Data yang digunakan adalah data sekunder yaitu berupa data jumlah pengrajin yang memiliki usaha kecil / menengah untuk home industry tenun ulos yang bersumber dari BPS Kabupaten Tapanuli Utara Tahun 2016. Populasi dalam penelitian ini adalah pemilik usaha kecil / menengah untuk home industry pengrajin tenun ulos di Kabupaten Tapanuli Utara Tahun 2016 yang berjumlah 3845 orang dari 15 Kecamatan. Metode analisis data penelitian adalah analisis statistik deskriptif dan analisis regresi berganda. Hasil yang diperoleh dalam penelitian ini adalah bahwa dukungan perbankan dan inovasi produk secara parsial dan simultan berpengaruh positif dan signifikan dalam meningkatkan ekonomi kreatif home industry tenun ulos di Kabupaten Tapanuli Utara Provinsi Sumatera Utara dengan koefisien determinasi sebesar 18,8 %.
Co-Authors Fitri Berutu Hendra Jonathan Sibarani Ricky Julius Salim Rintan Br. Saragih Rivael Rivaldo Situmorang