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All Journal AJIE (Asian Journal of Innovation and Entrepreneurship) Scientific Journal of Reflection : Economic, Accounting, Management and Business Akrab Juara : Jurnal Ilmu-ilmu Sosial NUSANTARA: Jurnal Pengabdian Kepada Masyarakat International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Mount Hope Global Economic Journal
Hendra Jonathan Sibarani
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Humanities Biochemistry, Genetics & Molecular Biology Chemistry Economics, Econometrics & Finance Education Energy Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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THE EFFECT OF DISCOUNT PRICES AND COMPETITIVENESS OF MOBILE INTERNET SERVICES IN IMPROVING CUSTOMER LOYALTY THROUGH THE SERVICES QUALITY OF TELECOMMUNICATION PROVIDER AS MODERATION VARIABLES IN THE COMMUNITIES IN MEDAN CITY Hendra Jonathan Sibarani; Fenny Krisna
Asian Journal of Innovation and Entrepreneurship Volume 03, Issue 03, September 2018
Publisher : UII

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Abstract

Telecommunication providers are internet service providers. The purpose of the research was carried out to increase the growth and even distribution of telecommunication network infrastructure development which could further reach and improve access to information for the Indonesian people more broadly. This research method uses a quantitative approach, a type of quantitative descriptive research with the nature of research that is explanatory. The population in this study were people in the city of Medan who came from the District of Medan - Petisah. Sampling used in this study using the Slovin formula so that the number of samples used in this study was 100 people. Sampling uses a non-probability sampling approach. The type of sampling chosen is accidental sampling with a type of qualified volunteer sample. Research data analysis method is descriptive statistical analysis and multiple regression analysis. The results obtained in this study are that discount prices, service competitiveness and service quality as a moderating variable simultaneously have a positive and significant effect in increasing customer loyalty in the community in Medan City but on service competitiveness variables have a negative value and no significant effect in improving customer loyalty. Moderation variables are proven to be able to influence discount prices, service competitiveness in increasing customer loyalty in the community in the city of Medan, with a coefficient of determination of 15%  
ANALISIS PENGARUH CITRA MEREK PRODUK, KUALITAS PRODUK, DAN HARGA DISKON TERHADAP KEPUTUSAN PEMBELIAN PRODUK MINUMAN KOPI PADA PENGGUNA APLIKASI GRAB FOOD DI KOTA MEDAN Shisillia Octhaviani; Hendra Jonathan Sibarani
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 4 No. 3 (2021): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v4i3.331

Abstract

This research was conducted in Medan City, West Medan District to observe the effect of Brand Image, Product Quality, Price Discounts on Coffee Drink Purchase Decisions for Grab Food application users in Medan City. This research process uses quantitive research. The population in this study itself is the entire community in West Medan District as many as 73,536 people. The sampling technique used in this study was Simple Random Sampling, with a total sample of 100 respondents. Data collection techniques using questionnaires, data analysis technique used are descriptive analysis and multiple linear regression analysis. The data collected was processed using SPSS for windows version 23. The results showed that partially Brand Image and Price Discounts had a Tcount value of 5,341 for the Brand Image variable, and 7,891 for the Price Discounts variabel which greater than the Ttable value of 1,984. This shows that Brand Image and Price Discounts have a positive and significant effect on Purchase Decisions. And simultaneously the variables Brand Image, Product Quality, and Price Discounts have an Fcount value of 70,165 which greater than Ftable of 2,70. This shows that the variables of Brand Image, Product Quality, and Price Discounts have a positive and significant effect on Purchase Decisions.
BAGAIMANA PENGARUH DIGITAL MARKETING DAN CAPACITY BUILDING TERHADAP KINERJA UKM DI KOTA MEDAN? Fenny Krisna Marpaung; Hendra Jonathan Sibarani
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 3 No 4 (2018): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

The aim of the study was to study and analyze the effect of digital marketing and capacity building on the performance of SMEs in Medan City simultaneously, examine and analyze the effect of digital marketing on the performance of SMEs in Medan, study and analyze the influence of capacity building on the performance of SMEs in Medan. The method used to analyze the data is multiple linear regression analysis. The results of research conducted by researchers prove that there is an influence of digital marketing on the growth of SMEs. This can be seen from the results of the partial test (t-test) where the value of tcount> t table (8.962> 1.979) and the significance value of 0,000 <0.05. So the results of the study reject H0 and accept Ha. The results of the research prove that there is an influence of capacity building on the growth of SMEs. So the results of the study reject H0 and accept Ha. The results of this study mean that SMEs need capacity building or capacity building.
ANALYSIS OF DETERMINING FACTORS ON CUSTOMER LOYALTY AT STARBUCKS CAFE Tony Ruswandy; Jasmine Angela; Rosinta Romauli Situmeang; Hendra Jonathan Sibarani
Mount Hope Economic Global Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i3.545

Abstract

In the food and beverage industry, customer loyalty is a valuable asset. Amidst intense competition, particularly in the café segment, companies need to understand customer expectations to maintain loyalty. Starbucks, as a market leader, employs a comprehensive strategy to build strong relationships with customers, including analyzing the impact of location, price, and brand image on loyalty. This study makes use of a quantitative method with a multiple linear regression model, involving a sample size of 75. The results indicate that location has a positive and significant effect on customer loyalty, supporting the first hypothesis. Price also has a positive and significant impact on customer loyalty, validating the second hypothesis. Brand image positively and significantly influences customer loyalty, confirming the third hypothesis. Furthermore, the variables of location, price, and brand image collectively have a positive and significant effect on customer loyalty.
DUKUNGAN PERBANKAN DAN INOVASI PRODUK DALAM MENINGKATKAN EKONOMI KREATIF HOME INDUSTRY TENUN ULOS DI KABUPATEN TAPANULI UTARA PROVINSI SUMATERA UTARA Hendra Jonathan Sibarani; Januardin Manullang
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 9 No. 2 (2024): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Penelitian ini didasarkan pada teori ilmu Manajemen Kewirausahaan terkait dengan pertumbuhan industri kecil dan menengah sebagai pengukuran dalam meningkatkan ekonomi kreatif di Kabupaten Tapanuli Utara Provinsi Sumatera Utara. Metode penelitian ini menggunakan pendekatan kuantitatif, jenis penelitian deskriptif kuantitatif dengan sifat penelitian yaitu explanatory. Variabel bebas dalam penelitian ini yaitu dukungan perbankan (X1), inovasi produk (X2) sedangkan variabel terikat dalam penelitian yaitu peningkatan ekonomi kreatif (Y). Data yang digunakan adalah data sekunder yaitu berupa data jumlah pengrajin yang memiliki usaha kecil / menengah untuk home industry tenun ulos yang bersumber dari BPS Kabupaten Tapanuli Utara Tahun 2016. Populasi dalam penelitian ini adalah pemilik usaha kecil / menengah untuk home industry pengrajin tenun ulos di Kabupaten Tapanuli Utara Tahun 2016 yang berjumlah 3845 orang dari 15 Kecamatan. Metode analisis data penelitian adalah analisis statistik deskriptif dan analisis regresi berganda. Hasil yang diperoleh dalam penelitian ini adalah bahwa dukungan perbankan dan inovasi produk secara parsial dan simultan berpengaruh positif dan signifikan dalam meningkatkan ekonomi kreatif home industry tenun ulos di Kabupaten Tapanuli Utara Provinsi Sumatera Utara dengan koefisien determinasi sebesar 18,8 %.
THE FUTURE OF EDUCATION: HOW XR AND THE METAVERSE WILL CHANGE THE WAY STUDENTS ARE VIEWED TODAY Hendra Jonathan Sibarani; Dompak Pasaribu; Debora Tambunan; Dewi Rafiah Pakpahan; Victor Maruli Pakpahan; Frans Gideon Sinuhaji; Grestin Ekalina Turnip; Tony Blayer Simangunsong; Jen Peng Huang
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 1 (2024): March-June 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i1.2160

Abstract

The dynamic world of education, of course, will always experience developments so as not to be left behind and can produce successors or generations who have expertise and have high competence. Conventional or old-fashioned teaching methods are of course still done orally or lecture methods, reading books, watching videos, currently undergoing many changes following the development of existing technology. The development that is currently being discussed in the world of education is by utilising the metaverse. Metaverse is a technology-based virtual space concept that allows people to interact immersively in a digital world similar to the real world. In the Metaverse, users can enter the virtual world using devices such as Extended Reality (XR) which includes VR (Virtual Reality) or AR (Augmented Reality) to communicate, work, play, and do other activities. Metaverse provides many benefits to education, especially by creating a more immersive and interactive learning experience. In the Metaverse, students can learn through virtual simulations, such as exploring history in the past, learning science in a virtual laboratory, or practicing practical skills in an environment that resembles the real world. With Metaverse and Extended Reality (XR), it not only increases student engagement, but also helps students understand the material more deeply through experiential learning. In addition, Metaverse enables collaboration without geographical boundaries, where students and teachers from different parts of the world can meet and interact in a virtual space. As such, the metaverse supports a more inclusive and personalised learning system, giving access to materials and experiences that may be hard to reach in traditional education.
EFFECTIVENESS OF ONLINE SALES TECHNIQUES VIA LIVE SHOWS: BASED ON ONLINE SHOPPING EXPERIENCE, PRODUCT SUITABILITY AND PURCHASING POWER IN FOLLOWING ONLINE SHOPPING TRENDS David Hamonangan Simamora; Hendra Jonathan Sibarani; Andreas Alvin Liadi; Sari Mariahma Nova Sipayung
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 3 (2024): June
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i3.261

Abstract

Online shop is an alternative form that can be used by business people to offer products or services to consumers as the number of internet users continues to grow. Sales through live shows are not only available in the Tiktok application, but also in e-commerce and social media such as Shopee, Tokopedia, Facebook, Instagram, Lazada and many others. The purpose of this study is to test and analyse the online shopping experience, product suitability and purchasing power with the effectiveness of online sales techniques via live shows. The research method is quantitative research with data analysis techniques using Partial Least Square (PLS) analysis including outer model analysis, inner model and partial and simultaneous hypothesis testing. The population and sample in this study were residents of sub-districts in Medan Petisah who had characteristics as respondents who used live shows in sales techniques and product offerings as many as 100 respondents. The results of the study obtained online shopping experience with a t-statistic value of 1.987 > 1.66 and p-values 0.048, product suitability with a t-statistic value of 3.951 > 1.66 and p-values 0.000, while in purchasing power has a t-statistic value of 2.276 > 1.66 and p-values 0.023, which means that the variables of online shopping experience, product suitability and purchasing power have a positive and significant effect on the effectiveness of online sales via live shows.
DETERMINANTS FACTORS OF SKIN CARE PURCHASE DECISIONS AMONG MILLENNIALS AND GEN-Z IN MEDAN CITY Jennifer Chandra; Varissa; Hendra Jonathan Sibarani; Debora Tambunan
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 3 (2024): June
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i3.262

Abstract

Consumers today are very selective in choosing a cosmetic product until they finally make the decision to buy the product. As we know that beauty products offered are very diverse. Consumers will choose a beauty product besides having good quality, they will also choose a beauty product that is quite famous or has a brand image. The purpose of this study was to test and analyze the effect of brand image, popularity, price on purchasing decisions for skincare products for the millennial’s generation and gen-z in Medan City. This study uses quantitative research methods based on the philosophy of positivism, used to research on certain populations and samples. This study used 100 samples from the Medan Petisah sub-district whose sampling used the cluster random sampling method. Based on the research results obtained that the brand image variable has a t-statistics value of 1.398 < 1.66 and p-value of 0.163, so the brand image has no significant effect on purchasing decisions for skincare products, the brand popularity variable has a t-statistics value of 4.239 > 1.66 and p-value of 0.000, then brand popularity has a positive and significant effect on purchasing decisions for skincare products and the product price variable has a t-statistics value of 2.246 > 1.66 and p-value of 0.025, then the product price has a positive and significant effect on purchasing decisions for skincare products for millennials and gen-z in Medan City.
DIGITAL MARKETING IN ONLINE MARKETING CONCEPT: AD CONTENT SELECTION STRATEGY, AD BUDGETING, AND AD POSTING TIME Justine; Frederic; David Tenggara; Hendra Jonathan Sibarani; Aisyah
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 3 (2024): June
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i3.263

Abstract

Digital marketing is very important to apply in developing a marketing concept that uses an online system by providing an application that supports the process of selling and marketing products. Some of the things that become the assessment of online application users are the advertisements displayed that provide information that supports the needs of the community in general, because not all people are digital savvy and understand the information conveyed from advertisements displayed either through internet media, television, or bill boards. The research objective is to test and analyse the effect of ad content selection strategy, ad budgeting, and ad posting time on the use of digital marketing in the online marketing concept. This study uses a quantitative approach and tests the research hypothesis using smartpls. The research population is respondents who are in Medan - Deli District in 2022, with total population of 192,933 people using the slovin formula, a sample size of 100 respondents is obtained, where the sampling technique uses simple random sampling. The research results obtained that partially the variables of ad content selection strategy, ad budgeting and ad posting time have a positive and significant effect on the use of digital marketing in the concept of online marketing, while simultaneously the variables of ad content selection strategy, ad budgeting, and ad posting time have a positive and significant effect on the use of digital marketing in the concept of online marketing. This proves that the use of digital marketing has a huge impact on marketing and increasing product sales.
IMPACT OF IMPLEMENTATION OF METHODS OF COACHING FOR SUCCESS, PARTICIPATIVE, AFFILIATIVE, VISIONARY AND SITUATIONAL (COPAVISIT) AT OPERATIONAL MANAGEMENT OF CELLULAR TELECOMMUNICATIONS COMPANIES IN DIGITAL ERA Hendra Jonathan Sibarani; Nidya Banuari; Esther Praja Anggriany Panggabean
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 4 (2024): August
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i4.319

Abstract

The development of the telecommunications industry in Indonesia is determined by the company's ability to manage operational with using methods of coaching for success, participative, affiliative, visionary and situational. The meaning of coaching for success are with treating people as they want to be treated, that is by indirectly giving punishment, participative by taking part in the problems faced by company management, affiliative by maintaining good relationships with employees and company partners, visionary support progress company, situational is done by looking at the condition of the company that is required to be able to implement the marketing industry 4.0. This research method uses a quantitative approach, the type of quantitative descriptive research with the nature of research that is explanatory. The data used are secondary data, namely employees of cellular telecommunication in Area of Regional I of Medan City as many as 800 people. The sampling technique used in this study using the Slovin formula so that the number of samples used in this study was 89 people. Sampling uses a simple random sampling approach. The results obtained in this study are coaching for success methods have a negative and significant influence, participative and affiliative, have a positive and significant influence, while visionary and situational have no influence on the operational management of cellular telecommunications companies in Medan City.
Co-Authors Adelia Br Sembiring Aisyah Andreas Alvin Liadi Andreas Munthe David Hamonangan Simamora David Tenggara Debora Tambunan Dewi Rafiah Pakpahan Dewi Ratna Sari Br Manurung Esther Praja Anggriany Panggabean Fenny Krisna Frans Gideon Sinuhaji Frederic Grestin Ekalina Turnip Hana Salsabila Lubis Januardin Manullang Jasmine Angela Jen Peng Huang Jennifer Chandra Justine Mario Salas Marpaung, Fenny Krisna Nidya Banuari Nyswee Alda Rinta Pakpahan, Victor Maruli Rosinta Romauli Situmeang Samuel Sitorus Sari Mariahma Nova Sipayung Shisillia Octhaviani Sitorus, Dompak Sungguh Ponten Pranata Tony Blayer Simangunsong Tony Ruswandy Varissa Yenni Martok