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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo Islamiconomic: Jurnal Ekonomi Islam
Purnomowati, Indah
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Halal Social Media Marketing Activities on Wardah Halal Cosmetic Purnomowati, Indah
ISLAMICONOMIC: Jurnal Ekonomi Islam Vol 15, No 2 (2024)
Publisher : Universitas Islam Negeri Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/ijei.v15i2.739

Abstract

This study aims to describe the halal social media marketing activities related to Wardah halal cosmetics. It examines how these marketing activities influence consumer loyalty and the quality of relationships with cosmetic buyers. The research was conducted among consumers at cosmetic retail stores using purposive sampling, with 200 respondents. Data analysis was performed using Structural Equation Modeling via the LISREL application. The findings indicate that halal social media marketing activities can foster a strong quality of relationship with Muslim women. Furthermore, consumer loyalty has a greater impact on halal social media marketing activities than relationship quality. This suggests that satisfaction with the Islamic values inherent in halal products and their marketing methods, which align with Islamic principles, particularly appeals to Muslim women. This study provides insights for Wardah Halal Cosmetics to consistently uphold halal values in product quality and apply social media marketing under Islamic law
Pengaruh Motivasi Disiplin Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan di PT BPR Utomo Manunggal Sejahtera Sumatera Selatan Prayoga, Eko; Kenamon, Mardiah; Oktarina, Yetty; Purnomowati, Indah
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 11, No 1 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v11i1.2418

Abstract

AbstractBusiness development at this time is running so fast. One area that is quite rapid development is the field of Information Technology (IT) which is the business field of PT. BPR Utomo Mss. In this research, researchers have the opportunity to conduct research on PT. BPR Utomo Mss. The purpose of this research is to analyze the influence of motivation, work discipline and work environment on employee performance of PT. Finnet Indonesia. This type of research is quantitative. The population in this research is employees of PT. BPR Utomo Mss. The data were collected using simple random sampling which was distributed to 70 respondents. Data collection techniques in this study are questionnaires and library data. The method used is multiple linear regression, with the help of SPSS 22 software. The results of this study indicate that the motivation, work discipline and work environment affect simultaneously and significantly to employee performance as indicated by the level of significance F <α (0,000 <0.05) and Adjusted R-square of 0.310. This means that the contribution of Motivation, work discipline, and work environment is 31%. While the remaining 69%, explained by other variables outside this study. Partially, motivation have significant effect to employee performance equal to 0,017, work discipline have significant effect to employee performance equal to 0,006, and work environment have significant effect to employee performance equal to 0,025. Keyword: motivation, work discipline, work environment, employee performanceAbstrakPerkembangan bisnis pada saat ini berjalan dengan begitu cepat. Salah satu bidang yang cukup pesat perkembangannya adalah bidang Teknologi Informasi (TI) yang merupakan bidangbisnisdari PT. BPR Utomo Mss. Pada penelitian kali ini, peneliti berkesempatan melaksanakan penelitian pada PT. BPR Utomo Mss. Tujuan dari penelitian ini adalah untuk menganalisa pengaruh motivasi, disiplin kerja dan lingkungan kerja terhadap kinerja karyawan PT Finnet Indonesia. Jenis penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah karyawanPT. BPR Utomo Mss. Pengambilan data menggunakan simple random sampling yang didistribusikan kepada 70 responden. Teknik pengumpulan data dalam penelitian ini adalah kuesioner dan data pustaka. Metode yang digunakan adalah regresi linear berganda, dengan bantuan software SPSS 22. Hasil penelitian ini menunjukkan bahwa motivasi, disiplin kerja dan lingkungan kerja berpengaruh secara simultan dan signifikan terhadap kinerja karyawan seperti yang ditunjukkan oleh tingkat signifikansi F <α (0,000 <0,05) dan Adjusted R-square sebesar 0,310. Artinya kontribusi Motivasi, disiplin kerja, dan lingkungan kerja adalah 31%. Sedangkan sisanya 69%, dijelaskan oleh variabel lain diluar penelitian ini. Secara parsial, motivasi berpengaruh signifikan terhadap kinerja karyawan sebesar 0,017, disiplin kerja berpengaruh signifikan terhadap kinerja karyawan sebesar 0,006, dan lingkungan kerja berpengaruh signifikan terhadap kinerja karyawan sebesar 0,025. Kata Kunci: motivasi, disiplin kerja, lingkungan kerja, kinerja karyawan
Co-Authors Kenamon, Mardiah Oktarina, Yetty Prayoga, Eko