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All Journal Journal Analytica Islamica Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Ramdan, Gilang
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Religion Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences

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TEORI DAN PRAKTIK PENDIDIKAN DALAM ISLAM Sitika, Achmad Junaedi; Salsadilla, Andini Septi; Anggraeni, Dea Dwi; Khasanah, Dhini; Handayani, Firly Aulia; Ramdan, Gilang
Journal Analytica Islamica Vol 12, No 1 (2023): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v12i1.16139

Abstract

The Educational Process takes place throughout history and develops in parallel. With the development of social culture, humans on earth develop social culture. The development of human culture originates from the guidelines of Islamic teachings which have been set forth in the Qur'an and al-Hadith. Basically, being an educational staff is a very heavy responsibility that must be carried out because it is related to the gate of the relay of the nation's struggle relay, so that it is free from the crisis of education and the moral degradation of the nation's children. Becoming a teacher is a very tough challenge, because teachers are required to be professional in learning. In continuing with a teacher, the teacher must have a good strategy in carrying out his duties as an educator. The learning strategy is an arrangement of activities that are included in the use of methods and utilization of various resources or strengths in learning. In the explanation above it is explained that functionally a teacher or educator must certainly require broad insight, appropriate theory and practice in his field professionally.
Peran Strategi Pemasaran Digital UMKM Banten terhadap Loyalitas Pelanggan (Studi Case Apex Banten) Rahma, Resita Septia; Ramdan, Abdi; Aditiya, Rizky; Siska, Siska; Ramdan, Gilang; Maulana, Alvin
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 4 No. 5 (2024): September 2024 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v4i5.581

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy, particularly in the Banten Province. This study focuses on Apex MSMEs in Banten, which operate in the outdoor equipment rental and tour trip organization business. In facing an increasingly competitive market, this study aims to analyze the marketing performance and customer loyalty of Apex MSMEs through digital marketing strategies. Data was collected through surveys using a Likert scale to measure customer loyalty. The results showed an average loyalty score of 4.521, indicating a high level of customer loyalty. SWOT analysis was used to identify the strengths, weaknesses, opportunities, and threats faced by Apex MSMEs. The resulting SO (Strengths-Opportunities) strategies included service and branch expansion and the use of social media for marketing. The findings provide valuable insights for Apex MSMEs in enhancing their competitiveness and business sustainability through appropriate marketing strategies. Thus, Apex MSMEs can strengthen their market position and achieve sustainable growth.
Co-Authors Aditiya, Rizky Anggraeni, Dea Dwi Handayani, Firly Aulia Khasanah, Dhini Maulana, Alvin Rahma, Resita Septia Ramdan, Abdi Salsadilla, Andini Septi Siska Siska Sitika, Achmad Junaedi