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Pengenalan Strategi Promosi untuk Antisipasi Compulsive Buying kepada Siswa Kelas 5 SDN 1 Rejoso, Nganjuk, Jawa Timur Naufal Hilmy Fauzan; Siti Aminah
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v2i3.788

Abstract

Promotion is one of the activities carried out during distribution with the aim of introducing products to potential consumers. Promotional activities in today's era can develop massively supported by adequate technology. The ease of access in shopping over time can lead to impulsive buying behavior if there is no filter on the products being viewed. To prevent impulsive buying behavior, understanding of consumer behavior or knowledge about economics should be provided to make shoppers more aware before making transactions. The activity conducted at SDN 1 Rejoso focuses on introducing materials to 5th-grade students, resulting in their understanding of entrepreneurship, buying and selling, and promotion.
Pendampingan Pembuatan Nomor Induk Berusaha (NIB) UMKM di Desa Rejoso, Kecamatan Rejoso, Kabupaten Nganjuk, Provinsi Jawa Timur Hendra Maulana; Chulaisy Meidianto; Naufal Hilmy Fauzan; Ismiatul Ilmiah; Fatimah Azzahra; Adisty Nadyra Kristianti
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 3 No. 3 (2023): Juli : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v3i3.676

Abstract

Business legality is an important aspect that needs to be done by every business person, especially Micro, Small, and Medium Enterprises (MSMEs). From the data collected by the group of 64 thematic KKN UPN “Veteran” East Java 2023, they found that UMKM actors in Rejoso Village, Rejoso District, Nganjuk Regency, most of UMKM do not have business legality. This paper will present the results of community service activities that have been carried out related to assistance in making business Identification Numbers (NIB). This service aims to share insights and practice making NIB so that MSME actors can have and benefit from the legality of the business.