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All Journal Jurnal Pengabdian Masyarakat Sains dan Teknologi Sewagati: Jurnal Pengabdian Masyarakat Indonesia
Jesika Juita Lumban Raja
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Agriculture, Biological Sciences & Forestry Computer Science & IT Education Social Sciences Other

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Pengembangan Produk Dengan Kegiatan Branding Untuk Meningkatkan Pemasaran Pada UMKM Batik Apik Kota Blitar Jesika Juita Lumban Raja; Sumainah Fauziah
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v2i3.796

Abstract

The Indonesian nation is known for having abundant natural and cultural resources. Indonesia's rich cultural heritage is a legacy left by the ancestors of the Indonesian nation. Batik is one of the textile products made by the traditional Indonesian people. It can be realized that batik makes a major contribution in creating jobs for Indonesian people. Batik cultural heritage has economic value and can support craftsmen and traders. One of the UMKM datu in Tlumpu Village, namely Batik Apik, has difficulties in product branding and marketing. Therefore, students designed activities and strategies that could help Batik Apik MSMEs in creating digital brands and marketing so that their products would be more widely known. The method used is qualitative with the type of data collection through observation, questionnaires and Focus Group Discussion (FDG). The results of this service activity for Batik Apik SMEs are that SMEs have a brand, namely logos, packaging as well as social media for promotion and marketing such as Facebook, Instagram and websites.
Pembuatan Website UMKM Batik Apik Sebagai Media Pemasaran Dan Promosi Gideon Setyo Budi Witjaksono; Achmad Danis Harjuna Putra; Agung Pambudi; Diva Dhotin Fajriyah; Jesika Juita Lumban Raja; Thariza Afriliya Putri
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i2.118

Abstract

Batik is an Indonesian cultural heritage that has more than a hundred different motifs, even in every region throughout Indonesia has its own distinctive motifs. There are several batik motifs that are very popular among Indonesian people including mega mendung batik, parang batik, sogan batik, and keraton batik. Techniques in making batik itself vary every region and every motif. Batik making in Indonesia is popular with writing, stamping, printing, tie, and splashing techniques. The tie and splash technique is a technique that is easy to learn compared to other techniques, because it does not require special techniques in its manufacture. In East Java, precisely in Tlumpu Village, Sukorejo District, Blitar City, there are batik craftsmen who develop batik with splash and tie techniques. Website is one of the promotional media that can be used as an introduction, promotion, or sales medium of a product. The creation of a website for Batik Apik MSMEs in Blitar City aims to help analyze the potential of batik in Blitar City and become a promotional medium for MSMEs. The hope is that creating a website can help MSMEs in promoting their products and becoming a product sales platform.
Co-Authors Achmad Danis Harjuna Putra Agung Pambudi Diva Dhotin Fajriyah Gideon Setyo Budi Witjaksono Sumainah Fauziah Thariza Afriliya Putri