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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Sewagati: Jurnal Pengabdian Masyarakat Indonesia
Dhea Amelia Putri Kamila
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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Strategi Pengembangan UMKM Melalui Pelatihan Branding Dan Digital Marketing Dalam Peningkatan Pemasaran Produk Di RW 09 Kelurahan Menur Pumpungan Dhea Amelia Putri Kamila; Roziana Febrianita; Vannia Angelita Yuniar Putri
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v2i3.799

Abstract

The impact of technological developments on the structure of human life is so broad that it has contributed to making changes in various fields, one of which is the economic field. MSMEs as one of the business categories in the economic field are also required to keep abreast of technological developments in order to be able to expand product marketing. MSMEs RW 09 Menur Pumpungan Village as a partner of the 77 KKNT group MBKM UPN "Veteran" East Java is an MSMEs engaged in the food and beverage sector which is still conventional in its marketing efforts so branding and digital marketing are needed. Therefore, the 77 MBKM KKNT group provided counseling and branding assistance with digital marketing which in its method consisted of two stages, namely the implementation stage (FGD, surveys, interviews) and the implementation stage (training and mentoring). The results obtained were that the owners of MSMEs RW 09 felt enthusiastic and attended the counseling given and the 77 MBKM KKNT group successfully provided assistance in the form of product photos, making logos and catalogs, creating Whatsapp Business, and creating Gojek accounts for food pick-up services within Gofood.
ANALYSIS OF FACTORS AFFECTING GRDP IN THE AGRICULTURAL SECTOR IN EAST JAVA PROVINCE Dhea Amelia Putri Kamila; Sishadiyati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 7 (2024): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i7.475

Abstract

East Java Province is a province that is one of the largest agricultural commodity producing areas in Indonesia. The agriculture, forestry and fisheries sectors are sectors that drive economic growth in East Java because they have contributed greatly and provided supporting capacity for other sectors. The number of agricultural sector workers in East Java Province is the highest in Indonesia, however, with this high workforce, the GDP of the agricultural sector in East Java experiences a slow increase every year. The decline in the area of ​​rice fields and the rise and fall of domestic investment (PMDN) in the agricultural sector can also affect the value of GRDP growth in the agricultural sector in East Java. This research aims to determine the influence of agricultural sector labor, rice field area, domestic investment (PMDN) in the agricultural sector on GRDP in the agricultural sector in East Java Province. This research uses a quantitative method using secondary data from 2002 to 2022. The method used is multiple linear regression analysis using the SPSS 23 application. The results of this research show that agricultural sector labor has a significant negative influence on the agricultural sector's GRDP while the area paddy fields and domestic investment have no influence on the GDP of the agricultural sector. However, simultaneously the workforce in the agricultural sector, the area of ​​rice fields, domestic investment influence the GRDP in the agricultural sector of East Java Province.
Co-Authors Roziana Febrianita Sishadiyati Vannia Angelita Yuniar Putri