Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Sewagati: Jurnal Pengabdian Masyarakat Indonesia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Diya Ayu Rahmawati
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Penyuluhan dan Pendampingan Pembukuan Sederhana Pada UMKM Tahu Tempe Pantura di Desa Tegalrejo Diya Ayu Rahmawati; Siti Ning Farida
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v2i3.802

Abstract

Micro, Small and Medium Enterprises (MSMEs) are businesses run by small people with limited capital and applying fairly simple technology. One of the UMKM in Tegalrejo Village is Pak Sugik's UMKM Tahu Tempe "Pantura". Based on the results of a field survey, it was shown that in terms of business financial management, UMKM Tahu Tempe Pantura Pak Sugik had not kept bookkeeping. Therefore the purpose of this community service activity is to increase the understanding of Mr. Sugik's "Pantura" Tahu Tempe UMKM regarding the importance of keeping bookkeeping records and understanding how to carry out simple bookkeeping records. The method used in writing this journal is the survey method, the lecture method and the mentoring method. The results of this program of activity are that the UKM Know Tempe "Pantura" Mr. Sugik can be more aware of the importance of keeping bookkeeping records and can keep bookkeeping records independently either by using manual record keeping or digital bookkeeping.
Pengaruh Kualitas Produk, Customer Experience dan Citra Merek Terhadap Kepuasan Konsumen pada Produk Cimory Yogurt Diya Ayu Rahmawati; Lia Nirawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.2113

Abstract

This research aims to find out how much influence product quality, customer experience and brand image have on consumer satisfaction with Cimory yogurt products. The population used in this research were UPN Veteran Jawa Timur students who had purchased or consumed Cimory yogurt products. The sample in this study was 100 respondents, namely consumers of Cimory yogurt products for UPN Veteran Jawa Timur students. The sampling technique used in this research is a non-probability sampling technique with a purposive sampling approach. The type of research used in this research is associative research with a quantitative approach. Hypothesis testing used in this research includes Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Test, t Test, f Test and Coefficient of Determination Test. The results of this research show that product quality, customer experience and brand image simultaneously have a positive and significant effect on consumer satisfaction by obtaining a fcount of 96.221. Meanwhile, partially, product quality has a positive and significant effect on consumer satisfaction by obtaining a t-count of 2.704, customer experience has a positive and significant effect on consumer satisfaction by obtaining a t-count of 8.385 and brand image has a positive and significant effect on consumer satisfaction for Cimory yogurt products among students. UPN Veteran Jawa Timur obtained a t-count of 2.066.
Co-Authors Lia Nirawati Siti Ning Farida