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All Journal Sewagati: Jurnal Pengabdian Masyarakat Indonesia Ardhi: Jurnal Pengabdian dalam Negri Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Sintya Oktarina
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences Other

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Pendampingan Penggunaan Media Pemasaran Berbasis Digital Pada Umkm Hakim Mainan Edukasi Sintya Oktarina; Dheny Indra Gunawan
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 3 No. 2 (2024): Juni: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v3i2.1415

Abstract

Hakim Educational Toys is a home-based business located at Jalan Pedamaran Tamtin RT 02 RW 04 Kauman District, Semarang City. UMKM Hakim Educational Toys operates in the field of making children's educational toys. Marketing is still carried out using conventional methods, namely by selling through street vendors. This method makes the target market narrow because it only reaches the area around the production site. Conventional marketing is also felt to be less effective in improving the business development process. By designing the marketplace as a digital-based marketing medium, it is hoped that it can increase the turnover and productivity of Hakim Educational Toys MSMEs.
Pengaruh Sikap Terhadap Minat Berwirausaha Mahasiswa Universitas Pandanaran Sintya Oktarina; Dheny Indra Gunawan
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.255

Abstract

This research aims to determine and analyze the influence of attitudes on the entrepreneurial interest of Pandanaran University students. This research uses a quantitative approach with the analytical method used is the multiple linear regression analysis method. The data source taken came from students at the Pandanaran University Entrepreneurship Study Program. Primary data in this research are questionnaire answers by respondents to questions regarding variables, namely attitude and interest in entrepreneurship. The data collection technique used by researchers is by distributing questionnaires containing several questions based on the variables to be studied. The research results show that the attitude variable has a positive and significant effect on the entrepreneurial interest variable.
Sosialisasi Program Kerja Pengembangan Sumber Daya Manusia Perempuan di Kelurahan Cepoko Kecamatan Gunungpati Kota Semarang Sintya Oktarina; Firda Nisafera Ulfa; Dheny Indra Gunawan; Eka Mustikasari; Sauca Ananda Pranidana
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 2 No. 6 (2024): ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v2i6.947

Abstract

According to the Central Statistics Agency (BPS), the level of education and welfare in the family greatly influences the quality of human resources in Indonesia. Therefore, efforts to strengthen family functions, such as increasing parental education and social welfare programs, are key in accelerating national development. This increase in human resources includes knowledge and skills in processing agricultural products, especially rambutan fruit, crystal guava and longan into processed food products with higher selling value such as chips. Apart from that, this program also trains them in creative product packaging, marketing, bookkeeping, simple financial management, and the use of digital technology, including online learning applications and social media. With these skills, they are expected to be able to contribute to improving the family's economy, as well as opening up new business opportunities that support financial independence.
Co-Authors Dheny Indra Gunawan Eka Mustikasari Firda Nisafera Ulfa Sauca Ananda Pranidana