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All Journal Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Signal
Priscillia, Bernice
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Humanities Environmental Science Social Sciences

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Analisis Personal Branding Suwardi “Becak Lawu” sebagai Petarung MMA Indonesia ditinjau melalui Dramaturgi Priscillia, Bernice; Setiawan, Albert Octavio
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 13 No 1 (2024): Maret 2024
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v13i1.3360

Abstract

Suwardi sees MMA as having an attraction and a desire to develop the potential of Indonesian athletes to compete in One Pride and even go international. Suwardi's self-actualization is built through his personal Instagram social media. This research aims to determine the impression management carried out by Indonesian MMA fighter Suwardi "Becak Lawu". In the analysis, the theory used is Erving Goffman's dramaturgical theory with two aspects, front stage and back stage. Using a descriptive qualitative research approach by collecting data through interviews with key informant Suwardi "Becak Lawu"and observation. The results of this research show that Suwardi is able to create an attractive front stage persona with his humorous and friendly nature and to strengthen his identity as a well-known Indonesian MMA fighter. Meanwhile, back stage, he feels a great sense of responsibility as a well-known Indonesian MMA fighter and family man as a husband and father. Apart from that, this research reveals that Suwardi represents personal branding with both responsibilities in his life as a person who are the same in the real and virtual worlds.
ANALISIS FENOMENA FEAR OF MISSING OUT SELEBRITI PADA KONSER BLACKPINK JAKARTA DI TWITTER Tannia, Fennita; Priscillia, Bernice; Scholus, Jessica Elisabeth
JURNAL SIGNAL Vol 11 No 2 (2023): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

Having a great musical influence, K-pop music is in demand by many international communities, including Indonesia. The large number of fans in Indonesia has made K-Pop industry players vying to hold K-Pop activities such as concerts. The Blackpink concert is one of the biggest concerts in Indonesia in 2023, offering and uplifting the fans. Not only that, the popularity of the Blackpink concert also caused FoMO, especially among celebrities. The FoMO phenomenon in celebrities themselves had angered Blackpink fans by expressing it on social media Twitter and making the issue a trending topic. From the magnitude of the FoMO phenomenon that occurs to these celebrities, this study is entitled "Fear of Missing Out Celebrity Phenomenalism Analysis at Blackpink Jakarta Concert on Twitter" to analyze how the FoMO phenomenon can occur and its impact on these celebrities. To obtain research results, researchers use the uses and gratification theory combined with qualitative descriptive methods to explain the phenomena that occur and draw conclusions. Data was taken by interviewing several sources with main criteria such as using Twitter and knowing the Blackpink Jakarta concert. Observations were also made on Twitter media through hashtags, mentions, and online interactions regarding the Blackpink concert in Jakarta. Thus, this research contributes to understanding the FoMO phenomenon in celebrities at the Blackpink Jakarta concert and how it influences motivation and impacts Twitter users. The study results show that BlackPink fans' use of Twitter and responses to negative news about celebrity Kiky Saputri reflect the need for information, social interaction, and emotional fulfilment in the context of FoMO at the BlackPink Jakarta concert. Drivers showed their dedication in defending the idol and reminiscing precious moments, while their perception and interest in BlackPink remained strong despite the different views of non-fans. Keywords: Fear of Missing Out, celebrity, k-pop fans, Twitter, Blackpink concert
Co-Authors Scholus, Jessica Elisabeth Setiawan, Albert Octavio Tannia, Fennita