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All Journal Journal of Innovation Research and Knowledge
Muhammad Hudzaifah
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Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH HARGA, PROMOSI, DAN KUALITAS PRODUK TERHADAP MINAT PELANGGAN MEMBELI MOTOR MEREK HONDA CB Fahmi, Syaifuddin; Ike Ratnasari; Muhammad Hudzaifah
Journal of Innovation Research and Knowledge Vol. 4 No. 3: Agustus 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i3.8283

Abstract

This research aims to investigate the influence of price, promotion, and product quality on customers' interest in purchasing Honda CB motorcycles. The Honda CB brand of motorcycles serves as a transportation tool that attracts young adults' attention. This study employs a survey method by distributing questionnaires to respondents who are users of Honda CB motorcycles. The number of respondents studied was 104 individuals. The independent variables include price, promotion, and product quality, while the dependent variable is customers' interest in purchasing Honda CB motorcycles. Data analysis was conducted using regression techniques to assess how far these independent variables can predict customers' purchasing interest. The research findings from Bengkel Namikaze indicate that the Price variable is not significant in influencing customers' interest in purchasing Honda CB motorcycles. Furthermore, the findings suggest that the Promotion and Product Quality variables significantly influence customers' interest in purchasing Honda CB motorcycles
Co-Authors Abdul Aziz Ike Ratnasari Iswahyudi Joko Supriyitno Syaifuddin Fahmi