Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Bulletin of Social Informatics Theory and Application
Agung Andhika F.
Unknown Affiliation
Computer Science & IT Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Instagram Performance Analysis of Micro, Small, and Medium Enterprises: A Case Study in the Fashion Sector Maulana, Ahmad Saufi; Agung Andhika F.; Balqies Savina; F.ti Ayyu Sayyidul L.; Fachrul Kurniawan
Bulletin of Social Informatics Theory and Application Vol. 6 No. 1 (2022)
Publisher : Association for Scientific Computing Electrical and Engineering

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/businta.v6i1.439

Abstract

People nowadays rely on social media, which has become a necessity in their everyday lives. With 13 % of internet users, Instagram is currently the largest social network. This is an opportunity for Micro, Small, and Medium Enterprise (MSME) owners who target Instagram users as their market. This paper analyses the performance of Instagram in selling MSME fashion products, especially thrift shops. Based on the data, followers, likes, and comments do not influence the item's sale. The research finds some factors that can increase the sale of goods on Instagram, such as ads, paid promotions, endorsements, events, and giveaways. Furthermore, The results deliver strategies to improve sales through the Instagram platform
Co-Authors Balqies Savina F.ti Ayyu Sayyidul L. Fachrul Kurniawan Maulana, Ahmad Saufi