Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal of Economics, Business, Management, Accounting And Social Sciences
Azmi, Arif
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS STRATEGI PEMASARAN DAN PENJUALAN E-COMMERCE PADA PT WOOK GLOBALTECHNOLOGY Azmi, Arif; Admadja, S. S.
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 1 No. 6 (2023): SEPTEMBER 2023
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The continuous development of Internet technology has created a myriad of new opportunities for society, particularly in the realm of business. E-COMMERCE, in particular, has made buying and selling transactions more practical and accessible, allowing them to be conducted online at any time without time constraints. Wook is an E-COMMERCE platform that connects well-known Chinese brands with retail traders in Indonesia. Through the WOOK application, consumers can explore a wide range of products, including cellphone accessories, computer accessories, gaming devices, stationery equipment, and household furniture, all of which are of high quality and offered with enticing promotions. Furthermore, buyers need not worry about the delivery of goods or customs administration. Thanks to the WOOK application, consumers can shop from the comfort of their homes while still enjoying relatively affordable prices, whether they are buying in large or small quantities. Therefore, this study aims to analyze the Business-to-Business (B2B) type of E-Commerce marketing strategy using content analysis to provide insights into enhancing the effectiveness and efficiency of marketing strategies through E-commerce. This research is qualitative and descriptive in nature, with data collected through observations and interviews. Employing content analysis and deductive analysis, this study examines the E-Commerce marketing strategy on the Wook Platform. The study's findings reveal that Wook is the first B2B (Business to Business) E-Commerce platform in Indonesia that conducts large-scale sales to master dealers and resellers. Wook's products are of the highest quality and come with clear warranties.
Analisis Peran E-Commerce dalam Meningkatkan Perkembangan Bisnis pada Wirausaha Berskala Mikro di Kabupaten Sidoarjo Azmi, Arif; Harjanti, Wulandari; Wahyuni, Sri
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 3 No. 1 (2024): NOVEMBER 2024
Publisher : PUTRA JAWA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyse the role of e-commerce in improving business development in micro-scale entrepreneurs in Sidoarjo Regency. E-commerce has become one of the solutions for entrepreneurs to expand markets and increase sales without being limited by geographical location. The research method used is descriptive quantitative, with data collection through questionnaires distributed to 100 micro-entrepreneurs in Sidoarjo Regency. The results show that the use of e-commerce significantly has a positive impact on increasing sales, operational efficiency, and market access. In addition, e-commerce also helps micro-entrepreneurs in facing the challenges of competition with larger businesses. Thus, e-commerce implementation is an important strategy for micro-entrepreneurs in Sidoarjo Regency to consider in order to improve their competitiveness and business growth.
Co-Authors Admadja, S. S. Harjanti, Wulandari Sri Wahyuni