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Nursyifa Sofian, Dara
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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STRATEGI PEMASARAN PADA PRODUK DIMSUM MENTAI TERHADAP PENINGKATAN PENDAPATAN DENGAN MEMANFAATKAN MEDIA SOSIAL DI ERA DIGITAL Nursyifa Sofian, Dara; Ningrum, Muthi’ Dwika; Sari, Putri Diana; Winata, Sukma Ali; Maimunah, Siti
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 2 (2024): JANUARY 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This study is driven by the various sales trends observed through the utilization of social media, particularly in today's digital age. Marketing strategies via social media play a crucial role for entrepreneurs, especially in the dimsum industry where the wide array of dimsum varieties serves as a unique attraction for consumers. The effectiveness of social media in this context cannot be overstated. The research employs a descriptive qualitative approach, involving analysis, data collection, and subsequent application. This method does not involve statistical procedures, but rather aims to address specific issues by providing a detailed description of the research subject based on field observations. The investigation into the mentai dim sum business underscores the significance of social media as a key strategy for revenue growth. The impact of social media on revenue generation is substantial, as it facilitates closer consumer engagement and enhances product visibility.
PENERAPAN SAP (SYSTEM ANALYSIS AND PRODUCT IN DATA PROCESSING) BERBASIS ICT PADA AKUNTABILITAS LAPORAN KEUANGAN PERUM LPPNPI CABANG SURABAYA Nursyifa Sofian, Dara; Yuliastuti, Rika
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 5 (2024): JULY 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

The primary goal of this research is to investigate the effectiveness of using System Analysis and Product in Data Processing (SAP) in enhancing the accountability and transparency of financial reports, as well as improving the accuracy of these reports. To achieve this objective, a qualitative approach was employed, involving interviews with employees as the primary method of data collection. The study was carried out within the Finance Unit of Perum LPPNPI Surabaya Branch, where SAP has been successfully implemented. The findings from the research indicated that the integration of SAP has positively impacted the accountability of financial statements and has contributed to enhancing the transparency of these reports.
Co-Authors Ningrum, Muthi’ Dwika Sari, Putri Diana Siti Maimunah Winata, Sukma Ali yuliastuti, rika